Social Media Marketing

SUMMARY OF QUALIFICATIONS AND SKILLS

Over * years of Event-Planning experience in multiple college collaborative events as a member of Chinese Student Association

Experience in working for the start-up company producing Marketing content (flyers, email campaign, social media post)

Over 1 year Data Entry experience with the utilization of 10-key and Excel, Data Analysis and Data Visualization experience by using Tableau and Excel as integration platforms

Solid Photo/Video shooting and editing skills

Technical Expertise: Microsoft Office (Word, PowerPoint, Excel), Tableau, Adobe CC (Photoshop, After Effect, Premiere Pro, Audition), Final Cut Pro X, Facebook, Instagram, WeChat

Fluent verbal and written communication skills in English and Mandarin to provide services for customers with different needs

EDUCATION

Bachelor of Arts in Media and Communication Studies, University of Washington Bothell Aug. 2020

Dean List: Spring 2019, Summer 2019, Winter 2020, Spring 2020, Summer 2020

Cumulative GPA: 3.86

E-Portfolio: https://sites.google.com/view/yiwenma-eportfolio

PROFESSIONAL EXPERIENCE

Marketing Intern Oct. 2020 – Present

table flash Bellevue, WA

Identify market opportunity by collecting local restaurant deals and collaborating with senior management to develop marketing strategies

Execute and maintain promotional campaigns by utilizing social marketing channels and creating email campaigns to support local restaurants

Conduct market research and competitive analysis through questionnaires to increase product visibility and market performance

Deliver recommendations and consultation regarding the efficiency of different marketing tactics based on data to senior management in weekly meetings

ADDITIONAL EXPERIENCE

Student Dining Assistant/Barista Jan. 2020 – Mar. 2020

university of Washington, Mary Gate Café & Reboot Café Seattle, WA

Engaged customers in a highly visible role, conveying a positive and professional attitude by maintaining a strong understanding of customer needs, responding quickly to customer concerns and requests in a fast-paced environment

Demonstrated great teamwork by cooperating with and assisting co-workers and supervisors to ensure sales goals and food waste goals are met

Obtained the ability to work independently with professionalism while maintaining a focus on quality and customer service

COMMUNITY SERVICE EXPERIENCE

Youth Tutor Volunteer Sep. 2018 – Nov. 2018

Neighborhood House Seattle, WA

Contributed to the fulfillment of the Neighborhood House mission through providing assistance, mentorship and encouragement to students

Created a safe learning environment by reflecting the diverse backgrounds of the participating families

Supported elementary students with academic enrichment activities, recreational activities by ensuring involvement from every student in the activity to enhance elementary students’ collaborating consciousness as well as teamwork skills

Provided general assistance to teachers by working with small groups or individual students needing extra help on their homework and assist the teachers with the preparation, cleanliness and implementation of activities and supervision

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