Allyson E. Myers

Huntsville, AL, USA • 334-***-****

adihgq@r.postjobfree.com

A highly competitive and driven individual with over seven years of experience in Events Sales and Management. Known for the proven ability to research and identify sales opportunities, generate leads, target potential clients, and maximize existing relationships to increase sales and brand exposure. Passionate about creating work environments driven by engagement, efficiency, and excellence. Highly skilled in written and verbal communication. Bachelor of Science in Agricultural Communications May 2013 Auburn University – Auburn, Alabama

SUMMARY

EXPERIENCE

EDUCATION &

CERTIFICATIONS

Assistant Manager

• Oversee, hire, train, and schedule 25 bartenders, servers, bussers, and hosts and act as Kitchen Manager when necessary.

• Successfully manage inventory and purchasing of all liquor, beer, and wine resulting in maximized revenue and increased profitability.

• Control labor costs through accurate business forecasts and projections, which resulted in the minimization of overscheduling.

• Implement improved cleaning processes to eliminate health code violations and ensure staff alcohol service compliance.

• Streamline kitchen preparation procedures to increase efficiency and decrease ticket times from 25 minutes to 15 minutes.

• Draft the Marketing Plan for 2021 to include setting brand exposure goals such as attending local chamber and hospitality networking events; building online and social media presence; increasing catering orders from one per quarter to one per month; and introducing perfect check strategies to servers and bartenders, which resulted in an average check increase from $13 to $30 per guest.

Cajun Steamer

Huntsville, AL

May 2020 – Present

ServSafe Certified

Event Sales Manager

• Consistently attended educational workshops, reviewed professional publications, established personal networks, and participated in professional societies such as the Chamber of Commerce and the Convention and Visitors Bureaus to drive awareness of the Topgolf brand.

• Partnered with the Director of Sales to foster a fun and engaging work environment while proactively maintaining high levels of quality, accuracy, and process consistency in the sales organization.

• Identified and communicated opportunities for sales process improvements to the Director of Sales and ensured all organization objectives were completed in a timely manner.

• Worked closely with the Operations Team to ensure flawless execution of all events from inquiry stage to post-event follow up by clearly communicating guest expectations and specific needs.

• Trained new guest service employees on sales strategies for retail, food and beverage, events, and other services within the venue.

Topgolf USA

Huntsville, AL

Oct 2017 – June 2019

Director of Sales & Marketing

• Developed and implemented a marketing plan for the facility to target golfers within a 200-mile radius of the facility.

• Established strong working relationships with all media representatives including area sportscasters, local writers, and business community/tourism agencies to increase business.

• Assisted the Director of Golf in gaining maximum exposure for the facility through radio, television, and print interviews while initiating promotions based on maximizing rounds and revenue for facility.

• Maintained the events calendar with accurate tournament bookings and informed employees of upcoming events during weekly staff meetings.

• Assisted event planners throughout all events to ensure overall guest satisfaction by maintaining accurate documentation of communication prior to, during, and post events.

• Formed a local database to maintain relationships with the local customers and managed social media platforms to gain new customers.

• Facilitated in-house tournaments such as “The Hampton Cove Open,” “Lei Out Labor Day Scramble,” and “The Polar Bear Best Ball.”

Hampton Cove Golf Course

Owens Cross Roads, AL

June 2013 – Sept 2017

Corporate Sales Manager

• Participated as a key leader in the opening of the Huntsville location by hiring and training all new associates; researching and identifying sales opportunities; generating leads; and targeting potential clients through prospecting efforts.

• Maximized existing relationships within the market to increase awareness and build brand exposure for the new location, which resulted in meeting and exceeding budgets given by World Headquarters.

• Created an efficient and motivated office that provided exceptional customer service to guests while maintaining the company’s expectations.

• Conducted weekly sales meetings with operations and worked closely with the team to ensure flawless execution of events and consistent efforts to grow the bottom line.

• Maintained open communication with the General Manager on upcoming events, projected sales, and marketing initiatives.

• Remained updated on latest market trends, conducted constant competitive set research, and trained and developed Special Events salespersons to execute proven selling and prospecting techniques in order to drive revenue.

• Developed, maintained, and improved relationships with key accounts to maintain a high level of service.

Dave & Buster’s

Huntsville, AL

June 2019 – April 2020

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