Juliann Miller

**** ****** ******, ***. ***, Saint Louis Park, MN, 55408 Cell: 507-***-**** Email: adihb6@r.postjobfree.com

Summary

Detail oriented marketer with excellent communication skills. Experience working on projects with cross-functional teams as well as independently. Implementing and managing marketing campaigns that help guide insights and drive revenue.

Highlights

Marketing Automation

Data and Report Tracking

CRM

A/B Testing

Social Media

Writing and Editing

Budget Managing

Project & Event Management

Proficient in Word, Excel, PowerPoint and Outlook

Experience

Marketing Operations Specialist- Thomson Reuters, February 2020- present

oPower the Legal Marketing team's revenue marketing practice by designing, developing and socializing marketing automation workflows/campaigns to drive customer engagement, higher conversions, more qualified leads and closed won sales opportunities.

oEstablish a feedback loop with demand gen peers and business stakeholders to eliminate friction in lead processing and optimize all stages of the customer journey.

oWork closely with the DMM/MAM (Eloqua) strategists/specialists on the Demand Gen team to eliminate friction in lead processing, improve deal velocity and optimize all stages of the customer journey.

oCollaborate with Data team (Commercial Excellence) to manage Eloqua contact data accuracy, including updating, deduping, importing, exporting and ongoing maintenance. Work with the CRM strategists and the Data team to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time.

oAdvocate Legal Marketing's marketing automation technology requirements and support execution of the marketing automation roadmap of improvements/enhancements with the Digital COE.

oEmbrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks.

oEnsure accuracy and proper usage of Eloqua and salesforce.com to improve lead routing and tracking.

oAct as a liaison for internal clients to advise them on next steps, analyze performance metrics, recommend strategies and provide training support.

Marketing Automation Developer- 3M, October 2018- present

oResponsible for the strategy, planning, execution and measurement of Marketing Automation campaigns

oControl day to day internal email activity and campaigns in the new communications system

oAnalyze performance metrics for email campaigns to help increase engagement

oHelp train new users on using our marketing automation platform and provide on-going support once training is finished

oBuild new email templates based off users’ needs

oUse HTML skills to customize email templates, forms, landing pages and other dynamic content

oHelp develop new processes for internal communication requests and execution

Lead Management Specialist, Crisis Prevention Institute, Milwaukee, WI, January 2016- October 2018

oDevelops and implements strategies, systems, tactics, metrics and action plans to grow sales revenue

oPlans and schedules outbound activities designed to generate leads for the Sales team

oCollaborates with the Web team to leverage newly created resources for outbound campaigns

oBrainstorms and creates experiments to better understand context (A/B testing)

oCreates and owns the lead nurturing strategy

oManages sales collateral and maps content to the buying cycle

oIn-house marketing automation software expert by managing connection between marketing automation software and the CRM (Customer Relationship Management)

oPublishes monthly and quarterly reports on lead management and sales funnel process

Marketing and Events Intern, 7 Rivers Alliance, La Crosse, WI, May 2015-January 2016

oUpdated and streamlined organization’s website and social media

oManaged and monitored all events and budgets

oMade weekly social media posts on Facebook, Twitter and LinkedIn

oDesigned and distributed monthly newsletters using Mail Chimp

oManaged inventory of marketing materials

oUsed demographic and psychographic data to target communication pieces for current and prospective investors

oOrganized 7 Rivers Alliance events, which involves contacting venue, presenters, catering, etc. for event

oTracked, logged, and compiled published press releases and articles promoting the 7 Rivers Alliance and its programs

Brand Ambassador, Aras Promotions, La Crosse, WI, December 2014-June 2016

oPromoted brands at special events, on premise locations, and off-premise locations

oIncreased customer awareness and boosted product sales

oUsed sales techniques to effectively market the given product or service

oEducated potential clients about the features of the designated product

Athletic Marketing Intern, University of Wisconsin- La Crosse, September 2014-May 2015

oAssisted with oversight of all in-game promotions and game day events

oPlanned and organized successful game day events and promotions

oUpdated social media accounts (Facebook and Twitter) before, during, and after game day events

oUploaded pictures to websites after game day events

oPlanned 2015 Marketing Plan for upcoming spring sports

Events Intern, Rochester Family YMCA, Rochester, MN, Summer 2014

oOrganized the Gus Macker 3-on-3 Basketball Tournament, which involved contacting players, coaches, vendors, sponsors, volunteers, etc. for participation and organization

oPresented YMCA future ideas to Board of Directors

oFeatured in a commercial featuring the Gus Macker 3-on-3 Basketball Tournament

Volunteer Experience

Partnership Committee, Business Marketing Association (BMA) Young Professionals (YP), Milwaukee, WI, Fall 2016- February 2018

oCollaborates with partnership committee and other YP committees on current/future events for BMA YP Group

oNetwork with other Young Professionals on attending BMA events, future job opportunities, etc.

oPromote BMA events on Social Media

Education

Bachelor of Arts, University of Wisconsin- La Crosse, La Crosse, WI

Major: Organizational and Professional Communication Minor: Business Administration

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