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Sales Marketing

Location:
Minneapolis, MN
Posted:
December 08, 2020

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Resume:

Arindam Chatterjee

adigyu@r.postjobfree.com Cell 952-***-****

Financial Services Executive

Growth Focused…Strategy and Innovation Leader…Collaboration & Relationship Oriented…Entrepreneur

Senior executive with 20 years of progressive and diverse experience with fortune 500 organizations and global management consulting firms focusing on business and technology strategy, customer experience design, Product development and management, marketing/sales/service capabilities, transformational program management and innovation in Financial Services industry. Value proposition is derived from a unique blend of business and technology leadership

Business Line Expertise Includes: Digital banking and wealth management Products/services development, business capabilities (marketing, omni-sales / service, CRM, digital banking) development, large transformation program management, process optimization and operational excellence in Mortgage, payment processing, retail and wholesale/commercial banking, and wealth management. Experience working with various regulatory organizations (FRB, OCC, CFPB)

Technical Expertise Includes: new product design leveraging AI/ML, agile / scrum management, Fintechs and emerging technologies to deliver differentiated customer experience, business and information architecture, and technology innovations for process optimization

This depth and breadth of business and technology experience has resulted in several financial services industry papers, industry speaking engagements and participation in advisory boards for startups. Educational highlights include a MBA from Carlson School of Management, University of Minnesota, and a leadership develop program from Harvard University.

SELECTED CAREER HIGHLIGHTS

Managed program strategy and product developments for Velo Digital Bank – delivered deposit, brokerage sweep, and payment products and achieved $460MM in deposits over two years

Managed 3 years strategic plan and $400MM technology development portfolio for U.S. Bank

Developed CRM strategy for a $120MM CRM program with 10 projects for U.S. Bank and provided program oversight to deliver it over 3 years

Co-led piloting a cash management product for 1MM small business customers of U.S. Bank to manage invoices and payments (bill pay, ACH, Credit card, P2P), cash flow and factoring

Managed Target’s “Take Charge of Education” a socially responsible loyalty product consisting of 4.5M active customers and $30M annual payout, achieved 30% growth over two years

Led an innovative enterprise lead management strategy for U.S. Bank and delivered a program that generated $49M in revenue over 5 years, additional $100MM+ revenue planned in next 2 years

Led a $45M marketing/sales/service transformation program for a major regional bank. Provided execution oversight to 8 projects, 300+ resources and delivered the first phase

Developed digital products Robo advisor, cash management using gamification, payments and funding products for brokerage account funding leveraging different Fintechs

Co-developed fraud management and related technology strategy for US Bank, managed pilots for related digital products to reduce $3.5MM in fraud loss

Developed 3 years strategic plan for capital investment (~ $400MM annually) for U.S. Bank to support various products and capabilities development. Drove enterprise strategies for key capabilities and various product (payments, depository, lending) development plans

Developed enterprise CRM and Customer Mgmt. strategies for US Bank. CRM strategy resulted in $120MM+ funding approval. Managed program planning for wealth, retail and wholesale banking

Advised 30+ Fintechs in New York Fintech labs and iValley Fintech incubation program over the course of past two years and has been engaged in several industry forums as an FSI expert

CAREER CHRONOLOGY

Velo by East West Bank 2019 – Present

FVP, Strategy, Product and Vendor Management

Part of a core leadership team working on the cross-border digital bank start-up. Accountable for Digital Bank roadmap and strategy, digital product development, budget and vendor management. Lead one of the five business development programs and developed a high-performance team

Highlights include:

Digital Banking Platform and Products development --

Developed IT strategy and architecture for digital bank platform and managed digital bank program to deliver in-app onboarding, servicing and payments capabilities on mobile and Online Banking

Led development of key products like Bill Pay, variable rate CD, Money market deposit, RDC, ACH, In-app Chat, secure credit card, in-app and partner onboarding channels

Developed brokerage sweep management solution with account/sub-account structure for 4 brokerage firms on velo platform, onboarded brokerage customers to provide premium checking, variable rate CDs, secure cards and payment products

Developed 2020 roadmap, managed an agile execution team and developed corporate partnerships

Helped grow the start-up organization from 25 to 70 team members, managed and coached members in various teams (program management, architecture, product mgmt. vendor, operations)

Managed a vendor budget of $14MM, and saved $900k+ in 2019 through optimization / negotiations

US Bank Corp 2013 – 2018

Vice President, Strategy & Innovation Executive

Accountable for strategic leadership to develop digital products and enterprise capabilities to optimize investments while providing consistent customer experience, and promote innovation in the enterprise. Managed a high-performance team, mentored and coached team members in large matrix-ed team setting.

Highlights include:

Digital Banking Products development --

Developed new digital products and capabilities leveraging Fintechs and emerging technologies. Implemented a sandbox ecosystem to expedite Pilots/POCs for products

Developed automated investor for promoting brokerage accounts for wealth management

Developed enterprise API strategy and digital products to monetize APIs

Led solution strategy for digital onboarding, self-service/chatbots, enterprise Identity and authentication, fraud mitigation capabilities for deposits, Cards, brokerage, small business, consumer lending, Treasury and wholesale.

Led technology strategy for various payments and cash management digital products – small business cash management, consumer savings using gamification, and real time ACH payments

3 year Strategic Planning --

Developed strategic themes, product and capability needs across business lines, and investment plan for U.S. Bank technology development portfolio with $400MM annual discretionary budget

Led a team of 20+ “strategy champions” team to promote adoption of key strategies

Provided oversight in the “start right” forum to ensure ongoing strategic alignment for capital and operational investments

Business Capabilities Strategies and Program Oversights --

Authored enterprise CRM strategy to support marketing/sales/service processes for 30K bankers

Drove digital products development using Fintechs and next gen. technologies: “small change” to improve deposits and brokerage account balance, Personal Finance Mgmt., “Home Finder” to generate new mortgages, Automated Investor for mass market, Virtual Agent for self-service, payments portal for business banking, teen prepaid cards, virtual statements, product recommender

Developed enterprise lead management strategy and delivered Phase 1. Provided oversight into Phase 2 to establish “Next Best Action” for incremental leads. In Phase 3, developed a digital product to generate applications from 3rd party affiliates. Generated $49M in revenue over 5 years

Developed Payments strategies – Real time payment, mobile wallets, cardless ATM, Wires, SWIFT

Managed workforce productivity improvement program to save $80MM over 5 years

Managed enterprise data program - resulted in Hadoop big data for “data lake”, SAS Master Data Management, customer operational and analytical data store implementation

Booz & Company (Formerly Booz, Allen & Hamilton) 2010 – 2013

Sr. Associate (SA2/Director Level)

Developed CRM and customer analytics strategy, financial product life cycle mgmt. plans, and business transformation programs in collaboration with C-level executives. Manage sales proposals and CXO level client relationships. Developed CRM practice, recruited talents, coached and mentored team members

Highlights Include:

Developed Bank of America’s Mortgage Servicing strategy and portfolio plan for $350M budget

Developed a $45M marketing/sales/service transformation program for a major regional bank.

Led product data management program for State Street to automate reconciliation process

Developed Relationship Management tools strategy for Wells Fargo wholesale banking

Target Financial Services 2007 – 2010

Financial Services Program Manager

Manage a portfolio of projects/programs to enhance customer experience, innovation, operations and marketing at Target Financial Services, and manage a team of 16 PMs and analysts.

Highlights Include:

Operationalized two new financial products/solution –reloadable pre-paid card, and a new payments solution to take payments on Target credit card from other visa/master card backed credit cards

Managed strategy and operations of “take charge of education” loyalty product for Target Red Card

Managed innovation program at TFS, program includes generating new ideas for financial products/services and business problem resolution, prototyping and proof-of-concepts execution

Managed a $3.5M program to upgrade global CRM solution used to support 1500 agents

Deloitte Consulting, LLP 2004 - 2007

Sr. Consultant/Project Manager

Manage project and program for fortune 500 organizations, develop sales proposal, grow customer relationship an analytics practice, and various client accounts. Manage teams spanning 15 -80 members

Highlights include:

Managed a $12M global CRM program for handling customer complaints, regulatory compliance device recall process for a fortune 100 organization

Managed a $2.2M B2C marketing program implementation for Motorola Razor II and Rocker products

Developed multiple fortune 100 accounts for Deloitte Consulting, managed project/program revenue of $16M and contributed to sales processes resulting revenues of $20M

Carlson Relationship Marketing 2002 - 2004

Consumer marketing program lead

Manage direct and media marketing strategy and customer insight development, complex statistical modeling, database marketing, consumer loyalty program for consumer divisions

Highlights include:

Grew loyalty program 20% for base members (2MM), facilitated new partner programs development

Developed B2B marketing process, architected B2B campaigns to promote agency booking channel

Tata Consultancy Services 1997 - 2000

Systems Engineer / Project Manager

Develop large front and back-office systems for fortune 500 companies, manage teams with 5-15 members

Highlights Include:

Developed systems for Target Corp’s distribution center and managed a team for production support

Implemented CRM system for customer service team at Prudential Insurance

EDUCATION

Leadership in Management Program Harvard University, 2006

MBA (Finance/MIS/Marketing) Carlson School of Management, University of Minnesota, 2002

Bachelor of Engineering Jadavpur University, India, 1997

CERTIFICATION

Process Design and Management: Six sigma (DMAIC and DFSS) Green belt, Carlson Companies, Inc.

Program/Project Management: Project Management Professional (PMP), Project Management Institute

RECOGNITION

Best Partner Innovation award -- Best Buy, 2011

Innovation leadership award – Target Financial Services, 2009

ADVISORY BOARDS & AFFILIATION

Member of Twin Cities CIO forum Advisory, Cosine Labs

Member of Gopher Angels (Angel Investment fund) Advisory, Checkbook.io

Advisory, NYC Fintech Labs Advisory, iValley Fintech Incubator

INDUSTRY WORK

Speaker, AI in Financial Services, Markets and Markets, NYC, 2018

Speaker, Application of Voice Capabilities in banking, Voice Conference, NYC, 2018

Panelist, Fintechs and Banks collaboration, iValley Incubator, San Ramon, 2017

Innovation in financial services industry (FS Insights, Booz & Co)

Omni-channel strategy for financial service industry (FS Insights, Booz & Co)

Social Relationship Management strategy for banking (FS Insights, Booz & Co)

A strategic approach to self-service: capture the value, avoid the pitfalls (IT foresight, Booz & co)



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