Social Media Digital Marketing

Rachel Skowron

240-***-**** ********@*****.***.*** linkedin.com/in/rachelskowron Mount Airy, MD

EDUCATION

James Madison University, College of Business, Harrisonburg, VA Graduation: May 2021

• BBA Marketing with Concentration in Digital Marketing

• Minor in Human Resource Development

University of Antwerp, Antwerp, Belgium May - July 2019

• Study abroad with Concentration in European Business SKILLS & CERTIFICATIONS

Database/CRM/Tools: Bullhorn, Slack

Analytics: R Studio, Power BI, Google Analytics

Digital Marketing: HubSpot, Hootsuite, Canva

Skills: Communication, Interpersonal Skills, Critical Thinking, Problem Solving, Collaboration, Leadership WORK EXPERIENCE

Marketing Intern, Varyst May 2020 – September 2020

• Ran extensive market research and competitive analysis for an innovative legal startup specializing in public sector and small business contracting services through a disruptive new business model. Created white paper and presentation content to improve lead generation as part of the launch of the company’s campaign targeting small to medium law firms.

• Provided ongoing recommendations and assistance to the marketing team on the company’s product messaging to improve and evolve communication of Varyst services to the local DMV market. Recruiting Intern, ALKU Consulting Services September 2019 - August 2020

• Prospected for job candidates using a variety of recruiting tools and services to identify specific technical experience and communication skills, creating and maintaining candidate interest for various divisional roles. Worked directly with the Sales team to review significant profile information in order to qualify prospective employees, generate leads and successfully support candidates through the entire recruiting process.

• As Team Lead, I helped with onboarding of new interns by sharing my experience and proven tactics for successfully identifying quality job candidates and marketing them to prospective clients. Study Abroad Student Assistant, James Madison University May 2019 - July 2019

• Assisted University staff in preparing for and providing high quality excursions abroad, ensuring a positive student experience for trips to places like NATO, the European Union and other impactful venues. Provided ongoing support as a liaison between students and faculty from beginning to end. EXTRACURRICULAR

Social Media Marketing Plan, James Madison University January 2020 - May 2020

• Created an in-depth Social Media Marketing Plan to support a local Harrisonburg business client with expansion of their digital media presence and branding to help them attract new customers.

• Follow and analyze media trends, analytics, and social feedback from consumers to ultimately improve the clients social media presence with consistent relevance, trust, and attention. Marketing Project, James Madison University August 2019-December 2019

• Part of the winning team that competed against four other groups to provide the best detailed Integrated Marketing Communications plan to support University recruiting programs targeting out of state student enrollment.

• Conduct background research on the target market of Denver, Colorado and analyze trends to generate successful campaign elements that led to implementations in recruitment efforts at James Madison University.

• Analyze media trends to create a three-year media and budget plan that included creative deliverables. Treasurer, Zeta Tau Alpha Fraternity, Harrisonburg, VA December 2019 - Present

• Led the Chapter’s business with our National Office where I worked to create effective solutions to a variety of budgeting challenges, including our response to managing Chapter liability related to Covid-19.

• Responsible for creating and managing the master budget plan and then overseeing allocation of funds to support all activities and obligations of the chapter.

Personal Interests: Travel, Photography, Swimming, Skiing, Fashion, Cooking

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