Social Media Digital Marketing

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Hello,

I am a self-motivated, dynamic and qualified advertising professional, with a Bachelor of Design degree in Advertising Communication Arts. I have more than 15 years of experience in brand strategies, corporate identities, designing full-fledged advertising campaigns, and managing design departments. I am recognized for award winning concepts and designs and have an ongoing interest in learning and applying the most advanced digital marketing and design techniques. Since completing my Bachelor’s in 2000, I have had the opportunity and freedom to experiment and explore my creative ideologies and communication strategies. Working for organizations such as Saatchi & Saatchi, BBDO and clients such as Microsoft, Pizza Hut, and American Express, I have been able to expand and fully develop my conceptual imagination and visual communication skills. Now as a senior Advertising & Marketing professional, I have a proven track record of developing successful integrated campaigns that deliver results. I am confident that I could make a meaningful contribution to your team. I am available for an interview at your convenience and look forward to discussing my qualifications with you in detail. Thank you for your time and consideration.

Sincerely,

Adil Usmani

+1-639-***-**** adigfz@r.postjobfree.com linkedin.com/in/adilusmani adilusmani.com A

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PERSONAL STATEMENT

CAREER HIGHLIGHTS

PROFESSIONAL EXPERIENCE

+1-639-***-****

adigfz@r.postjobfree.com

adilusmani.com

linkedin.com/in/adilusmani

I have passion for creativity, and in my work I aspire to showcase originality, imagination and vision that brings the brand and its attributes to life with an ingenuity that promotes trust and loyalty. Senior Marketing and Communications Manager Dec 2014 – Aug 2020 More than 15 years of experience in the Advertising Communications, Marketing, Design and Print Industry Particular areas of expertise: Brand strategies, creative & art direction, advertising strategies & concepts, creative team leadership, product positioning & branding, vendor management, illustrations, digital and online creative assets mood/story boards, interactive page layouts, site grids & interface demos, print & web production, digital & social media marketing, website optimization

Managing and leading creative teams for increased productivity guaranteeing ROI Accomplished graphic designer capable of producing creative concepts that distinguish clients brand from the competitors for superior recognition

Advanced user of Mac OS X, Adobe Creative Cloud, Microsoft Office Suite Establish yearly marketing strategies to meet organizational objectives and review with Senior Management Development and implementation of the URSU brand guidelines, making sure to keep coherent corporate branding, digital standards both externally and internally

Update and manage contents on URSU websites and social media platforms Creative execution including online promotional strategies for students with in the campus and beyond for both traditional and digital advertising

Communicate and promote URSU services to students over traditional, online and social media platforms to ensure, strengthening the reputation of URSU brand

Create and establish communication channels with key stakeholders, partners and clients Provide strategic marketing support to URSU Executives and Management Manage direct reporting staff, provide leadership and guidance in campaign creations, create environment for best practices, mentoring, performance management

Provide and oversee resources for marketing department such as: In-house print production tools, work station requirements, procurement of computer systems

Reviewing the policies and process’ to optimize the departmental output Oversee and manage Campus Digital TV network for advertising sales, content production and uploading content Identify new advertising opportunities on-campus and manage existing promotional platforms such as: wall hanging banners spaces, campus bulletin boards etc.

Responsible for the overall execution of yearly student agenda (Handbook). Concept plan and, sell advertising to recover printing costs and generate additional revenue for the department Negotiate sponsorship agreements with organizations interested in advertising on URSU advertising channels ADIL USMANI

University of Regina Students’ Union (URSU) - Regina, SK A

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@yahoo.com +1-639-***-****

PROFESSIONAL EXPERIENCE

EDUCATION AND TRAINING

For online portfolio: www.adilusmani.com

Head of Design & Art Director Jun 2006 - Feb 2013

ADIL USMANI

Adgroup Advertising & PR - Karachi, Pakistan

Graphic Designer (Contract) Jan 2014 - Apr 2014

Maverick Agency - Calgary, AB

Professional Leadership Certificate 2019

Al-Ehsaan Housing June 2015 – To present

Islamic Circle of North America (ICNA) Dec 2015 – To present Canadian Association for Participatory Development June 2013 – Nov 2014 University of Regina

Certified Digital Marketing Professional 2020

Digital Marketing Institute, Ireland (Persuing: expected completion date, Dec. 2020) Member of the Board of Directors - Social Media & Marketing Volunteer Graphic Designer

Volunteer Graphic Designer

References available upon request

PROFESSIONAL ASSOCIATIONS

COMMUNITY INVOLVEMENT

GDC North Alberta Chapter Creative Design Pros DMI Power Member Canadian Employment Skills Certificate 2014

YWCA Calgary

Bachelor of Design - Advertising Communication 1999 Indus Valley School of Arts & Architecture

Diploma of Design - Graphic Design 1995

Karachi School of Arts

Conceptualized and created ideas for a wide variety of clients, designed & developed various marketing and advertising collaterals like corporate identity & branding, press ad, logos, posters, menu cards, flyers etc. Resized and adapted jobs in large format/high resolution Finalized and prepared artworks for both digital and offset printing Lead and oversee creative projects to deliver new concepts to clients for ad campaigns Supervise junior designers and other team members to prepare creative concepts for client presentations Manage all internal departmental operations and coordinate with the head office Support the vision of the organization to help fulfill short and long term goals Manage procurement process for equipment purchase and items necessary for new art projects

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