Ian William Sherman

805-***-**** • adig88@r.postjobfree.com • www.linkedin.com/in/ian-w-sherman

EDUCATION:

Master of Business Administration, Marketing, Drucker School of Management Expected May 2021 Relevant Coursework: Marketing Management, Strategic Brand Management, Business Analytics, Entrepreneurship and Innovation, Marketing Research, Customer Experience Management, Economics of Strategy, Game Theory, Corporate Finance, Financial Accounting, Operations Management, Organizational Behavior, Leadership Practicum Honors: Beta Gamma Sigma

Bachelor of Arts, English and World Literature, Minor in History, Pitzer College May 2018 Università degli Studi di Parma, Parma, Reggio-Emilia, Italy January-May 2018 Pitzer College Study Abroad Program

RELEVANT EXPERIENCE:

Graduate Marketing and Communications Intern, Growing Inland Achievement January 2020-Present

• Integrated digital marketing campaign to advertise annual regional event: resulted in 232 registrants, an increase of 87% from previous event, and 76% were new registrants

• Launched Facebook business platform website traffic advertising campaign and optimized AdSets for regional event: exceeded industry benchmarks by a lower average cost per result of 34 cents and a higher average click through rate of

.51%; retargeted audience through display ads via AdRoll

• Drafted post-event press release announcing new regional goals in collaboration with marketing team

• Analyzed annual event registration data between previous and current year, and delivered recommendation for KPIs to monitor and email communication strategy to engage new audience to Director of Communication

• Created and pitched inbound email marketing strategy to Director of Communication and Chief Operating Officer

• Developed team member’s technical skills by training on the use of MailChimp to improve email communication

• Integrated digital marketing campaigns across channels to create seamless brand messaging to advertise COVID-19 emergency response student-facing website: resulted in 1,392 Users, 1,893 Sessions, and 4,055 Pageviews one month after launch

• Created website appearance, compiled content and wrote copy, planned webpage layouts and coordinated with web developer to ensure delivery of completion dates

• Presented live demonstration of website experience to an audience of 230 counselors to inform and advertise services and spread word of mouth to students

• Developed network partner's technical skills by creating slide deck for training presentation on the use of live chat system to improve lead generation funnel for website advising service

• Created job aide and marketing toolkit to assist network partners in the advertising and use of live chat system

• Drafted press release for website launch and COVID-19 emergency response grant campaign Vice President, Drucker School of Management Marketing Club August 2019-January 2020

• Launched digital marketing strategy to advertise guest speaker event via Mailchimp, Drucker School social media, on-campus digital displays, three Claremont College e-newsletters, and WhatsApp student groups

• E-mail Marketing resulted in 55% unique click-to-conversion rate from registration link, which represented 35% of total event registrants, and 32% of student attendees

• Managed the production and distribution, and wrote and edited copy, for event flyers and weekly e-newsletters via Mailchimp

• Researched theory of guest speaker’s international marketing consultancy business and wrote comprehensive list of questions to facilitate event discussion

• Advised event moderator how to frame initial discussion questions to prepare attendees for intellectual Q&A conversations

CERTIFICATES, SKILLS, AND INTERESTS:

Certificates: Google Fundamentals of Digital Marketing; HubSpot Inbound Marketing, Content Marketing, Google Analytics for Beginners

Skills: HootSuite, Buffer, MailChimp, PowerPoint, Excel, Word, Teams, Outlook, WordPress, Divi Builder, SPSS, Facebook Business Platform, AdRoll, Asana

Interests: Interactive and Digital Entertainment, Strategic Planning, Planning Customer Experience Journeys

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