MEDIA DIRECTOR / ACCOUNT MANAGER

Senior Media Consultant with 20+ years of proven success optimizing comprehensive media strategies across all platforms for major brands, consistently resulting in increased revenue, brand awareness, and customer satisfaction. Determined problem-solver that finds clarity via insights and taking action. Partner, leader, data-junkie, creative-thinker, implementation expert. I see the whole picture and ensure that every last detail is covered.

Core Competencies:

Media Planning & Buying

Campaign Optimization & Action

Client Solutions & Partnership

Agency & Vendor Management

Consumer & Competitive Insights

Project Management

Budget & Forecasting

Process Improvement

Negotiation & Contracts

Channel Expertise:

TV, Digital, OOH, Print, Email, Video, Content, Social, Audio, Podcasts, Webinars, Trade Shows, Events; the target leads the mix PROFESSIONAL EXPERIENCE

CLIENT DIRECT & ADVERTISING AGENCIES

MEDIA CONSULTANT 2013 – 2020

Agencies: MediaCentric, Mortar, R2C Group, H&L Partners, Kindred Clients: Freedom Financial Network, Horoscope.com, Privacy Panacea, Autodesk, Golden Gate University (GGU), SF Exploratorium, Pacific Gas & Electric, Consumer Cellular, Drip Drop, Keck Medicine of USC, USC, Fernet-Branca, Oakland Museum of California

Owned the strategic marketing initiation and managed long-term integrated media strategy and buying projects, to improve campaigns, media processes, analytics, and outcomes.

Managed client budgets of $500K to $120MM across TV, Digital, Email, Print, OOH, and Audio, effectively driving awareness, acquisition, customer satisfaction and revenue.

Presented recommendations to all levels of client organization, including C-Suite, consistently developing trusted professional relationships to effectively influence change.

Shared insights, best practices and performance metrics across teams regularly to optimize impact, ensure strategic synergies and guide future planning initiatives.

Negotiated programs across all channels; this included custom sponsorships, multi-year, annual and one-off contracts.

Managed teams of up to 3 Media Planners and Analysts, Account Managers, Agency partners, and 10+ vendors at any given time.

Distributed client feedback, campaign calendars, budget and production documents, regularly to keep teams informed, on budget, and operating efficiently.

Met regularly with outside partners to pursue strategically aligned initiatives, ideation, nurture relationships, and stay ahead. 2019 Work Highlights

OFFLINE MARKETING MANAGER September 2019 - February 2020 Client: Freedom Financial Network

Led agency from brief to activation for Freedom Debt Relief’s National and Local DR TV campaign efforts; $5-$7MM budget.

Increased savings on TV investment by approximately 10% by overhauling target definition and refining TV partner list.

Delivered media performance reporting and insights, from Nielsen, GA and Salesforce, to cross-functional teams, weekly.

Managed and optimized TV TFN production and distribution. EMAIL MARKETING MANAGER June – September 2019

Client: Ingenio, LLC (Horoscope.com)

Owned the end-to-end planning, production, implementation and measurement for all paid Email initiatives.

Won approximately 15 -20 new accounts due to increased account management, improved email performance, and client satisfaction.

PROJECT MANAGER March – September 2019

Client: Privacy Panacea: Talech Software

Project-managed a complex data privacy compliance project for a software start-up across multiple departments and time-zones.

Owned and distributed project work-back schedules, managed internal reviews, and organized 50+ documents from draft to final. Other Client Highlights 2013 - 2018

Audited and optimized digital strategies that resulted in improved ROAS, acquisitions and enrollments for companies such as Autodesk (Digital), Golden Gate University (multi-channel) and Keck Medicine of USC (multi-channel).

Implemented processes and procedures to improve data management and workflow for GGU and Keck Medicine of USC.

Contributed to new business wins and project expansion for Keck Medicine, Fernet-Branca and Oakland Museum.

Planned DR Print initiatives (Magazine, Newspaper, DM Co-ops and FSIs) for Consumer Cellular and Humana.

Partnered with VP Marketing to launch Drip Drop’s first ad campaign; driving sales 25% and web traffic by 800% in first 4 months. WIDEORBIT

CLIENT SOLUTIONS SPECIALIST August 2018 – February 2019

Provided one-on-one workflow training and customer support for new and existing users of Programmatic TV and Inventory platforms; about 10-15 clients daily.

Gathered and distributed user feedback to help Product Dev, and Sales teams better understand the voice of the customer.

Entered and managed support case records in Salesforce and JIRA. TARGETBASE

DIRECTOR, STRATEGY March - December 2012

Client: Pacific Gas and Electric

Launched a $20MM brand campaign (DM, Digital, Broadcast, OOH) with the goal of improving brand recognition and client satisfaction.

Collaborated with Client Services, Data Analytics, and Tech teams on holistic measurement and dashboard initiatives.

Delivered case studies and competitive SWOTs to help CMO pitch and win brand budget approval from the CPUC. FORTY FORTY, NICE & COMPANY, VENABLES, BELL & PARTNERS, WAYFINDER MEDIA CONSULTANT November 2009 – February 2012

Clients: KEEN Footwear, Crystal Geyser, Function Drinks, Jelly Belly, Sunsweet, Irving Oil, Washington Nationals

Optimized integrated media strategies to achieve awareness, engagement, sales, and demand-generation objectives.

Increased brand lift +25-35% for KEEN and Jelly Belly through first-ever 360-degree strategy (Digital, Video, Print, Email, podcasts).

Drove Irving Oil’s Canadian and NE shopper program sales +30% through local Radio and Digital tactics.

Developed accountable cross-team workflows to streamline briefs, media executions, campaign reporting, creative implementation, and finance, consistently delivering on time and under budget.

OMNICOM MEDIA GROUP

ASSOCIATE MEDIA DIRECTOR May 2009 – October 2009

Client: Hewlett Packard

Managed media budget of approximately $30MM and managed Chicago team of 1x Supervisor and 2x Media planners remotely.

Nurtured profitable relationships with clients and media community to deliver results-oriented media campaigns (Broadcast, Digital, Magazines, Cinema, and OOH) and give HP a competitive edge.

GODFREY Q AND PARTNERS

GLOBAL ASSOCIATE MEDIA DIRECTOR August 2005 – February 2008

Client: Freescale Semiconductor

Oversaw 3 direct reports, including Supervisor, Planner and Analyst, 4 agency partners multiple vendors, and a budget of $20MM to steward all integrated media activity (Print, Digital, OOH, Video, Webcasts, Email and DM) in US, EMEA and APAC.

Managed strategy and roadmap for Brand and 20+ product campaigns across all regions.

Significantly improved client satisfaction and increased revenue by completely transforming the media mix.

EDUCATION

BACHELOR OF ARTS, POLITICAL SCIENCE & SPEECH COMMUNICATIONS – SUNY ONEONTA

Contact this candidate