Mary Emenogu

Digital Marketing Expert

* ***** ********** ** ********** SEO page rankings and developing SEM campaigns with high ROIs. Responsible for driving up digital traffic, and also analyzing, and monitoring the overall performance and health of a company's online presence and customer experience.

Marketing Manager

PM Workforce

Responsible for leading all digital and print marketing and external communication initiatives for PMW. I guide executive leadership by developing marketing strategies as well as building brand awareness campaign and creating a more robust positioning for PMW's services.

Skills Used to Achieve Goals

1. Market Planning and Strategy

2. Digital & Social Media Content Management

3. Email Marketing Management (Hubspot & LinkedIn) 4. CRM Database Management (Hubspot)

5. Corporate Messaging and Communications

• Manage and maintain the CRM database

• Develop the corporate market plan and strategy

• Manage social media presence and following organically & through paid advertising

• Write and deploy all sales emails for automation within Hubspot & LinkedIn

• Manage company's website, SERP ranking, SEO, & SEM campaigns Create all internal messaging for company announcements, newsletters, and corporate policies

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• Create paid brand awareness campaign for digital and social ads

• Create custom marketing outreach programs for multifamily clients

• Perform marketing audits for all multifamily clients with properties in distress Marketing Manager

Rust Patrol

Responsible for developing the online customer experience for all three rust preventative product lines. Worked diligently to increase web traffic, manage and stay on budget. Established key metrics and KPIs and drew on my in-depth knowledge of data analytics to create new campaigns through evaluating the performance and conversions of past campaigns.

Skills Used to Achieve Goals

1. Digital & Social Media Marketing Management

Executed a content marketing strategy that accomplished 75% organic growth to their Instagram following and 50% growth to their Facebook following

•

• Developed SEO/SEM strategy that increased their Google ranking

• Helped direct the launch of 3 product lines with total annual revenue of $25 million.

• Established an omnichannel strategy for a seamless customer experience Drove all corporate marketing functions, including brand management, advertising, and the creation of marketing collateral

•

Developed, directed and measured the execution of strategic annual/long-term marketing plans in order to meet and exceed sales and revenue commitments/goals

•

Led product positioning and messaging of Rust Patrol's signature long lasting rust prevention line that clearly articulated the benefits and differentiation of their product suite in the market

•

Summary

Experience

2020-01 -

present

2016-07 -

2019-01

Personal Info

Phone

832-***-****

E-mail

adifqf@r.postjobfree.com

Skills

Digital Marketing Management ( Email

Marketing, SEO, SEM, PPC Campaigns

etc.)

Excellent

Marketing & Sales Technology (Google

Analytics & Adwords, Tag Manager, Search

Console, Salesforce, Hubspot, Adobe

Illustrator, SEMrush & Moz SEO)

Excellent

Strategic Market Planning (Go to market

vision and strategy, understanding trend

analysis and customer buying needs)

Excellent

Social Media (Content & Digital Asset

Creation, Advertising, Scheduling and

Strategy)

Excellent

2. Market Research & Segmentation

3. Competitive Analysis

4. Market Planning and Strategy

5. Trend Analysis of Customer Needs and Customer Feedback Marketing and Communications Specialist & Market Analyst Air Liquide Global E&C Solutions

Directed and led global public relations and marketing communications initiatives such as content development, outreach, performance analysis, and stakeholder reporting for their new engineering and construction business line. Skills Used to Achieve Goals

1. Competitive Intelligence

2. Graphic Design

3. Strategic Planning and Market Analysis

4. Leadership and Attention to Details

Improved KPIs and conversions by 15% through SEM, retargeting, and display campaigns.

•

• Led the development of monthly newsletters for current and prospective clients Managed all trade show and event operations. I also developed recap reports that outlined the ROI as well as lessons learned.

•

Collaborated with cross-functional teams on web design, and brand direction. Also worked in liaison with international ad agencies to create slogans and messaging for the company. Reported the data of their work output and the ROI on their initiatives

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Led weekly presentations detailing insights and performance metrics for online and offline data initiative, post-event analysis, and strategy proposals to management

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Drove the creation of presentation materials, plans and calendar for trade shows, customer communications, and go to market plans.

•

Communication Specialist

Audubon Engineering

Facilitated public relations, media, and internal communication initiatives for the media department to increase brand awareness, and build asset library. Skills Used to Achieve Goals

1. Writing and Editing

2. Media Relations & Exposure

3. Internal Communications

4. Project Management

Managed the communications department budget and tracked expenses and designed effective strategies to achieve communications goals.

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• Developed presentations for staff and stakeholder meetings.

• Created content library of external written material. Managed company brand and ensured consistent use of corporate messaging internally and externally.

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• Wrote persuasive copy for sales brochures.

University of Houston, Corporate Communications &

Marketing B.A.

Graduated with Honors

• Cum Laude

2016-07 -

2013-07

2012-01 -

2013-05

Education

2008-08 -

2010-12

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