Social Media Sales
Resume:
NIKI SCHUR-NARULA
New York, NY
https://www.linkedin.com/in/niki-schur-narula/ adifp6@r.postjobfree.com
SUSTAINABLE GROWTH DIRECTOR DRIVING BUSINESS AND BRAND GROWTH THROUGH INNOVATION AND SOCIAL IMPACT
Accomplished director and entrepreneur with extensive experience in the development and management of global, sustainability-driven food and beverage businesses. Senior level professional with fluency in four languages, successful history in product design and management, marketing, strategy, and sales growth. Unique perspectives offered in business development from international career experience, as well as distinctive marketing and strategy approaches from career experience in the fine arts industry. Recognized for ability to build and maintain client relationships, commitment to product quality and core business values, and brand expansion. Expertise includes:
• Product Innovation and Implementation
• Entrepreneurship and Lean Business Planning
• Manufacturing, Process, and Production Design
• Fluency in English, French, German, and Thai
• Team Management and Leadership
• Creative Branding and Identity Direction
• International Sales and Business Development
• Cross-cultural, International Business Management
PROFESSIONAL EXPERIENCE
Urmatt Ltd., New York, NY 2017 - Present
Director, USA
Accountable for business growth in North American and European markets for $13MM organic agricultural products company. With a team of 4 direct reports and 13 indirect reports, oversee new product innovation, manufacturing, global sales, and marketing teams to support sales of sustainably grown organic food products. Drive growth strategy for 2nd generation company and supervise marketing operations across Urmatt’s 4 partner businesses, each with their own unique set of products, representing approximately $40MM in annual sales.
• Maintain and develop North American client relationships, accounting for approximately $7MM in annual sales
• Launched a new product line, expanding existing revenue stream by approximately 30%
• Retained 100% of existing business and grew new international client base by 15%
• Established innovative, in-house retail brand for the North American market, using byproduct to efficiently increase value addition
• Brought manufacturing operations to near-zero waste with the implementation of efficient and internal energy production
Urmatt Group (Perfect Earth Foods, Coco Nuts Ltd., Hilltribe Organics), Bangkok, Thailand 2015 - 2017 Group Director of Marketing
Developed and drove brand identity, strategy, research, and marketing for Urmatt Ltd. and its partner businesses, all producing a wide range of consumer-facing, certified-organic food products. Managed creative, digital, and retail marketing teams.
• Built manufacturing facility and established brand identity and strategy for brand new, bootstrapped organic HPP coconut water product. Product was awarded Best New Organic Beverage in 2016 for Hong Kong market
• Created and led new marketing initiatives and grew the social impact, organic egg business into Thailand’s leading organic egg producer. This allowed the operation to grow from working with 27 in-need farming families to nearly 100, increasing their take-home earnings by as much as 300%
• Managed teams to create in-and-out-of-home advertising for all brands (website, video, social media, influencer partnerships, out-of-home displays), implemented marketing efforts in Thai and Singaporean markets
• Coordinated planning in production of new product line, including machinery procurement, process flow, and research and development, working with many international suppliers to reduce production costs.
Below the Line Media Co., Ltd., Bangkok, Thailand 2015 - Present Founding Partner
Established a boutique creative marketing agency that offers social media management, data analysis, web development, and content creation services to businesses in Bangkok and greater Thailand. Clients range from small, privately run businesses to top-tier restaurants and global hotel chains.
• Grew this boutique agency business from 2 clients to 18
• Managed social media presence and advertising campaigns for Bangkok hotels such as Marriott and Radisson
• Worked closely with creative team to produce high-end art and video campaigns for a range of F&B clients
SCOPE Contemporary Art Show, Brooklyn, NY 2013 - 2014 Assistant Director of Operations
Worked with the Director of Operations in designing, coordinating, and implementing contemporary art expositions and trade shows in Miami Beach, FL, New York, and Basel, Switzerland.
• Supported design and planning of expositions featuring 115 international exhibitors across 70,000 sq. ft. of Miami Beach and liaised with international exhibiting galleries
• Recruited and directed a team of onsite staffing for events
• Coordinated with teams from former New York Post Office (Moynihan Station) to create an exhibition in iconic venue
artMRKT, Brooklyn, NY 2011 - 2012
Exhibitor Services
Liaised with international exhibiting galleries and assisted in processing, planning, logistics, and setup requirements at fairs in Houston, TX, the Hamptons, NY, and San Francisco, CA. EDUCATION AND
PROFESSIONAL DEVELOPMENT
Executive MBA Candidate, University of Virginia Darden School of Business, Charlottesville, VA, Graduation May, 2021
Co-President, Darden Executive MBA Entrepreneurship Club Founder & President, Darden Sustainability Club
Recipient, Darden Merit Scholarship
Consultant, Selected by SIG Combibloc to consult on a CSR project focusing on sustainable manufacturing of recycled materials for the global Swiss corporation
Master of Arts, Visual Arts Administration, New York University, New York, NY
Bachelor of Arts, Liberal Arts, Bard College, Annandale-on-Hudson, NY
Financial Management for Non-Financial Executives, Sasin University (Collaboration between Chulalongkorn University, Kellogg School of Management, and Wharton Business School)
PROFESSIONAL AFFILIATIONS
Member, Young Presidents’ Organization
• Event Chair, Pacific Rim Chapter
Member, Royal Bangkok Sports Club
Board Member, Urmatt Ltd.
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