Sales Marketing

MADELINE MURPHY

773-***-**** adifo6@r.postjobfree.com

www.linkedin.com/in/madelinemmurphy

SALES AND MARKETING LEADER

Hybrid sales and marketing leader with a proven record of generating strategies that produce positive results, while and exceeding quotas with a positive, can-do attitude. Excels at building relationships across all levels of an organization, leading cross-functional teams and managing projects from concept to completion. Persuasive with exceptional communication skills, and the ability to make critical decisions in challenging environments. Self-starter, agile and a team player with strong analytical skills and the ability to quickly grasp and put into application new concepts and methods. Focuses on developing and executing strategy to develop opportunities that further establish organizational goals.

EXPERIENCE

STAPLES BUSINESS ADVANTAGE, Lombard, IL 2015 – 2020

Strategic Account Director

Manages enterprise and mid-market accounts while leading team-selling strategies to increase market share, revenue, profit. Develops strategic plans for accounts that align with customer needs utilizing cross-functional Staples Solutions across multiple brands, partners, channels, regions and categories: Technology, Jan/San, Breakroom, Furniture, Ship and Pack, Print and Promo and miscellaneous services.

Manages $17,000,000+ book of business driving strong relationships with key stakeholders to increase top-line sales growth, gross profit margins, and product category/account penetration.

Facilitates and lead strategic account planning with key stakeholders based on data-driven decisions, a thorough understanding of market conditions, customer and team insights to establish long-term growth.

Ensures a healthy pipeline to drive account growth and penetration. Manage cross category teams to continue to drive pipeline status and growth.

Collaborates with internal and external partners, wholesalers, logistic teams and marketing teams to build and drive value-added programs within the customer base.

Conducts regular business reviews with customers and cross-functional teams to create solution-based programs based on mutual goals.

Negotiates new and renewal contracts and programs with partners.

Consistently contributes to overall sales growth volume (10% YOY) and margin (7% YOY). Recognized as a team leader that consistently exceeds sales quota by 10%.

Field Marketing Regional Director 2012 – 2015

Created and executed B2B marketing strategies to align with regional, account specific, partner/channel/vertical and Staples corporate initiatives. Supported brand awareness, sales growth, partner/channel programs and profitability of mid-market and enterprise level customers. Developed strong partnerships with internal and external stakeholders ensuring successful strategy development and execution measured by data-driven analysis.

Consulted sales teams, customers and vendor partners to provide insights and marketing strategies to develop custom marketing programs based on regional, national and channel needs that drive awareness of programs and brands to increase sales and margins to support specific client initiatives.

Aligned with sales leadership, sales teams and partners to identify revenue generating opportunities on a national and local level that supported the needs of the sales team and Staples corporate initiatives.

Collaborated and managed internal and external teams to translate strategy and expected metrics into strong local and national campaigns and events: content, creative, lead/demand generation programs, direct mail, and communication platforms while ensuring budget parameters and metrics were met.

Partnered with wholesalers and product vendors that ensured vendor-based initiatives were supported and aligned with internal, regional and customer initiatives.

Maintained relationships with creative vendors to learn about new and current marketing platforms (national and local opportunities).

Acted as a liaison between the regional sales office, product marketing team, and the corporate brand team that ensured uniform communications, brand integrity ongoing initiatives to the regional sales team.

Provided training and content to sales teams that enhanced abilities to achieve annual contract sales objectives.

LEWIS UNIVERSITY, Romeoville, IL 2015 – Present

Adjunct Professor

Teaches graduate/undergraduate level courses; advertising, marketing strategy, service management, and sales.

Prepared material for over 150 classroom lectures combining core curriculum and creative projects that bring theory and current business strategies and applications together.

AXA ADVISORS, Oak Brook, IL 2006 – 2012

Marketing Consultant

Provided marketing expertise to field sales to increase market share and sales growth. Developed and executed marketing strategies and programs for new and existing clients to cross-promote programs while creating awareness and increase market share. Contributed to 10% increase in client base and 20% increase in sales.

SYNERGY 3 COMMUNICATIONS, Oak Brook, IL 2003 – 2006

Founding Partner

Provided strategic marketing and oversight of the global and national drug launch of Bifeprunox, an antipsychotic drug, through a partnership between three pharmaceutical companies (Solvay US, Wyeth and Lundbeck) and the advertising agency (Health Star).

Developed a deep understanding of the drug compound, clinical trial results, treatments and effects of Bifeprunox and developed and grew relationships to built trust with high-level stakeholders.

Ensured alignment between all stakeholders for the GTM strategy. Developed, lead and managed the integrated marketing strategy; content, approvals, consistent brand messaging, budgets, timelines and events. Managed the overall strategy and execution of tactics, including global and national brand launch activities, Key Opinion Leader Program, advocacy / PR, Continuing Medical Education programs and national pharma events.

Ensured a healthy pipeline for continued growth through networking/business development activities

EDUCATION

Master of Business Administration (MBA), Integrated Marketing Communications

Roosevelt University, Chicago, IL

Bachelor of Science (BS), Marketing, Minor in Psychology

Eastern Illinois University, Charleston, IL

Memberships, Certifications and Proficiencies

Board Member, Greater La Grange YMCA, 2012 – 2014

Board Member, School District 102 Science Center, 2006 – 2010

Miller Heiman Certified, Proficient in Salesforce, Excel, Word, PowerPoint, Project Management

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