Marketing Manager Sales
Resume:
James (Jamie) Myers
Greater Memphis Area
mailto:*******@*******.***
LinkedIn.com/in/jamie-myers-5aa25b
http://jamiemyers.workfolio.com
Strategic Senior Product Manager Marketing Manager
Performance-driven Senior Product Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions, and development. Well-versed in forecasting, market research, strategic planning, and project management. Able to provide leadership to cross functional teams and navigate and lead effectively through launch of new product lines and high-profile branding. Multi-talented professional driven to exceed benchmarks, improve market share and grow customer bases in both online and traditional marketing approaches.
Expertise
Product Development
International Business
Market Positioning
Budgeting
Strategic Planning
Growth Strategies
E-Commerce
Data Analysis
Marketing and Sales
Project Organization
Market Research
Portfolio Management
Visionary Leadership
Stakeholder Relations
Staff Management
Experience
RE-TURNZ San antonio, TX August 2020 to Current
Director, Product Development: Establish short-term and long-term product roadmap to advance the value proposition of first to market startup offering a safe and convenient returns on-demand pickup and dropoff. Lead business development efforts with carriers, retailers, and 3rd party providers to drive and accelerate growth and market penetration.
FedEx Freight Memphis, TN March 2019 to August 2020
Managing Director, Strategic Planning & Support: Manage resources, milestones, and strategic operations roadmap for $7.5B FedEx Freight operating company. Devise and deploy portfolio management of strategic key initiatives while boosting long-term business success. Exercise appropriate program management of the strategic roadmap. Manage and guide a team of 20 employees while orchestrating agile governance to accomplish profit and business goals.
Enhanced deployment strategy by developing an operational readiness forum which gained direct feedback.
Annualized profitability improvements exceeding $25K
Adoption of key solutions went from under 50% (as low as 4%) to over 90%.
Utilized technology driven process that will allow forklift operators to identify freight without stopping forklift and optimal algorithm to sequence their forklift jobs which will minimize forklift drive time resulting in saving time and money and materially raising operating margin.
FedEx Services Memphis, TN February 2017 to March 2019
Marketing Manager, International Marketing: Implemented marketing strategies for $3B FedEx US export express parcel and freight services with 5 core services in the portfolio. Led product management and project management while enhancing product features and developing and initiating projects. Drove customer engagement and delivered value to shareholders.
Managed team on the implementation of a strategy to grow US export air freight and coordinated with operations to realign resources which resulted in additional revenue of $200K per month.
Led the development of an innovative "Global Gold Rush” sales and marketing campaign to revamp growth in higher performing segments including e-commerce and international air freight resulting in...
Increased shipment increments by 20K daily.
Reversed market share declines into year over year growth by over 1%.
Achieved best profitability goals for US export in more than 15 years with $150M in revenue over business plan for $3B line of business.
Managed and strengthened US export commercialization program for the International Retail Freight Strategy which increased growth more than 30%.
Launched the International Shipping Assist Tool to support customer engagement on customs clearance which promoted business retention and growth.
Fed Ex Services Memphis, TN June 2011 to February 2017
Marketing Manager, FedEx Portfolio Management: Managed and developed product marketing objectives and strategies for FedEx Express, FedEx Ground commercial, and FedEx Same Day services. Coordinated project planning and execution with team members. Constructed initiatives to increase client outreach and enhance products based on customer data. Cultivated and upheld strong professional relationships with senior leadership, allies, and partners. Orchestrated a cross-functional team to include marketing, sales, engineering, and finance, and established key focus areas including service expansion, favorable pricing structures, go-to-market strategies, and operational improvement.
Drove strategic planning, budgeting, vision, and leadership to teams coordinating the planning and delivery of projects to launch multiple innovative products within timeline and under budget.
Launched FedEx One Rate product completed October 2013.
Launched FedEx Delivery Manager product completed April 2013
Revamped and relaunched FedEx Same Day City product in September 2011, with 30 markets now in service.
Attained best business plan performance for US domestic express parcel within 8 years of 101.7% and 105.8% of volume plan, with improved margins.
Executed optimal sales strategies, product enhancement and sales training and support resulting in double-digit month over month volume growth between 2015 through 2017 for FedEx Same Day City.
Accomplished industry-leading successes and maintained FedEx Ground commercial growth of 3.6% Year over Year for volume and revenue of 8.6% in 2016.
FedEx Services Memphis, TN July 2010 to June 2011
Portfolio Manager, Express Parcel Portfolio: Managed and provided direct operational support to six core services in the FedEx Express overnight parcel and envelope portfolio. Built and implemented marketing initiatives, strategize solutions, and enhance business operations to maximize outreach and increase sales volumes. Demonstrated positive performance as program manager for multi-phase strategic product development effort. Developed and submitted strategy and initiative reports to senior leadership including Quarterly Business Review of product performance.
Managed development of United States Express product plans for 2011 and 2012
Launched FedEx First Overnight Freight and FedEx 2 Day A.M., which drove revenue over $200M accounting for 33% of 2012 yield growth on less than 5% of the volume.
FedEx Services Memphis, TN May 2006 to July 2010
Product Manager, Priority and Standard Overnight: Provided product management support for multiple FedEx Express US domestic overnight parcel and envelope services. Coordinated product planning and monitored market trends to shape recommendations for FedEx Express. Helped incorporate product changes to drive customer engagement and firm profits.
Led 2010 release of US domestic express upgrades including First Overnight Saturday Delivery-with actual volume at 10x original projection, Express Freight Saturday Pickup-which has doubled its volume projection, and Express Freight Priority Alert.
Sought after by Express operations to establish a forum and governance to drive profitable growth resulting in profits of hundreds of millions of dollars for Express.
FedEx Services Memphis, TN July 2004 to May 2006
Senior Marketing Analyst, Strategic Market Analysis: Performed analysis on quantitative data, published reports, business performance and official UPS public statements. Developed profiles of UPS and other key competitors for use within company management. Tasked to develop activities in a war gaming event and to set a reactive strategy. Recommended performance improvements and ensured marketing initiatives in alignment with objective.
Early Career
Senior Consultant, Supply Chain, Manufacturing Practice Deloitte Consulting - Kansas City, MO
Developed and implemented strategic and information technology solutions for Fortune 500 clients, notably the creation of a 4th Party Logistics (4PL) joint venture between General Motors and Menlo Logistics.
Consultant Accenture - Chicago, IL
Designed and implemented technology solutions and process improvements, highlighted by deployment of a custom enterprise resource planning (ERP) system for the aftermarket parts division of Caterpillar.
Legal Intern Dickinson, Wright, Moon, Van Dusen and Freeman - Warsaw, Poland
Education & Certifications
Master of Business Administration University of North Carolina Chapel Hill, NC
Graduated Beta Gamma Sigma
Member of Global Supply Chain Management Club
Member of Leadership Development Club
Bachelor of Science in International Economics Georgetown University Washington, DC
Graduated Magna Cum Laude
Graduate Phi Beta Kappa
Community Action Coalition President
Expertise In / Exposure To: Best Practices / Global Logistics / Market Expansion / Business Process Reengineering / B2C
Program Management / Transportation / Strategic Roadmaps / Process and Productivity Improvements / Presentations
Pricing / Needs Assessments / SWOT Analysis / Administration / B2B / Process Design / Strategic Growth Planning
Customer Satisfaction Improvements / Performance Measurement / Corporate Social Responsibility
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