Richard Halabi

Creative marketing specialist

Kuwait- Salwa

Mobile: +965-********

E-mail: adiffe@r.postjobfree.com

WORK SAMPLE LINK

PORTFOLIO

Objectives

- Contribute my many years of advertising experience, production knowledge and marketing skills to an innovative organization

- Develop marketing strategies using above, below, through and on- line medias.

- Provide leadership to passionate teams

Story

While working at Grey Worldwide, Dentsu, and Lowe, I led on projects for global brands such as Lexus, Toyota, Orascom, P&G

(fairy/Downy), Hyundai, Pizza Hut, Taco bell to name a few. In my time at Dentsu Saudi Arabia, the agency was awarded the Sword Award for the “Respect” campaign for Toyota which was also awarded at the Lynx Awards in Dubai. In 2011, and won the P&G EMEA Golden Award with the “Fairy Olay” campaign while at grey middle east.

at Horizon FCB Kuwait the agency won a gold award for Pizza Hut Campaign “National Celebrations” at the Advertising Awards held by the Arab Media Forum in Kuwait.

I am also the capstone juror to the Art and Design Department at the American University of Kuwait and a preliminary judge to the South Korean advertising festival ADSTARS.

In May 2018 I created my freelancing creative consultancy box BUZBOX (working from home) and got to work on project contracts for Bank Boubyan - Toyota Qatar - stc Kuwait- Numou/ Core - Memac Ogilvy -

Work Experience

Buzbox

Creative marketing specialist (project consultancy) Kuwait - (May 2018 - present)

Brands - Bank Boubyan - Toyota Qatar - stc business - Memac ogilvy - Numou/Core

• Create and develop brand communication content across traditional and digital platforms

• Plan and deliver communication campaigns within timescales and assigned budget

• Manage the production of marketing content (videos, artworks, packaging etc)

• Provide direction to Graphic Designers staff relating to communication material production.

• Evaluate the effectiveness of communication in accordance to their financial returns

• Setup objectives to develop content strategies that will influence public opinion and promote products and services

• Develop, implement and oversee contents in accordance with the brand identity, story and vision.

TBWA/BCOMAD

Advertising Director

Kuwait – ( Nov 2017 – May 2018)

Brands: KFH – KFG – Ali Abdelwahab furniture – JYSK

• Conduct brainstorming to determine ideas and concepts

• Develop creative strategies

• Give direction to the artists and designers on making visuals for the concept

• Establish coordination between the visualizers, designers, artists

• Check artworks and storyboards and eliminate the deviations from the determined plans

• Make certain the project does not cross its expected budget Horizon FCB Kuwait

Creative Director

Kuwait –(June 2012 - August 2017)

Brands: Al-Ahli Bank of Kuwait - GENESIS - Hyundai - Pizza Hut – Taco Bell - Mourad Yousuf Behbehani Luxury brands – Caribou - Baroue – Auto1

• Establish coordination between the visualizers, designers, artists

• Conduct brainstorming to determine ideas and concepts

• Check artworks and storyboard and eliminate the deviations from the determined plans

• Make certain the project does not cross its expected budget

• Select graphics, photographs, content or animation to be used for the project

• Give direction to the artists and designers on making visuals for the concept Grey Group

Creative Director

Kuwait - Jeddah - Beirut (Nov 2008 - Nov 2011)

Create and implement Holistic initiatives for P&G in Home Care category: Fairy – Downy

Conceptual solution provider to regional accounts: - Captain Nadec - Bemo Bank Syria – Syriatel – Saint Georges Hospital – MEA Cedar Miles.

• Conduct brainstorming sessions and come up with ideas for the project

• Storyboard the ideas giving characters, locations and dialogs to the idea

• Present the idea to the seniors and take their feedback on the storyboard

• Make suitable changes to the rough draft and present it to the designers

• Coordinate with the designers in giving the sketches actual form, color and an identity Drive Communication

Communication Director

KSA - Jeddah/Algeria - Algiers (Mar 2005 - Dec 2007) Brands: Toyota- Daihatsu- Lexus- Lacom Telecom- Toshiba

• Responsible for the overall aspects of Toyota and LACOM Telecom advertising campaigns, manages and coordinate the work of graphic designers copywriters, visualizer, and finalizers in the creative department.

• Responsible for setting the creative department of the Algerian office, running the department on a day-to-day basis, building a professional team, ensuring the output is up to the network expectations.

Personal Details

Born in Beirut: 14/10/1972

Separated, 1 dependent

Lebanese nationality

Kuwaiti and Lebanese valid driving license

Education

Bachelor degree of science in marketing (Lebanese American University) Feb 2004

Skills

Ability to:

- Work in a multi-project, team environment and independently

- Communicate effectively, both orally and in writing, with all levels of management, other employees, suppliers and the clients.

- Establish and maintain effective working relationships with all level of staff and Clients.

- Translate the vision of an organization to Marketing applications.

- Speak, read and write English, French and Arabic.

- Highly skilled in assigning tasks to teams and follow up on deadlines

- Ability to train, guide, issue directions and lead the team members

- Strong aptitude for organizational skills

- strong knowledge of project management requirements

- Proficient in the principles, theories and techniques adopted for advertising work

- Highly competent in managing team and maintaining coordination between members

- softwares expertise: Adobe CC, Final Cut pro X, Microsoft Office, Keynote, Pages, Numbers

Management:

Extensive experience managing large

teams of diverse personalities in deadline

driven environment, establishing employee

careers development programming,

leading cross-functional team

collaboration, and developing industry

outreach opportunity

Knowledge of:

- Office practices, procedures and documentation requirements.

- Print production processes.

- Graphic software skills.

- Provide artistic leadership.

- Exercise cost effective procedures.

- Social media content creation.

- Communication strategies across traditional and Digital platforms Experience:

- Worked with Photographers.

- Worked with Production houses and Foreign Directors.

- Created marketing promotions.

- Performed specialized assignments.

- Created and designed computer generated photographic images.

- Created online campaigns.

- Operated a wide variety of traditional photographic equipment.

- Operated a wide variety of computer equipment.

Interests

Voluntary for mentally disabled Abeer2, online content creator. Certificates

Youtube creative essentials

DoubleClick search basics

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