Kenneth Bothe

**** ******** *****

Liberty Township, OH

513-***-****

adif1a@r.postjobfree.com

Skills

SEO, SEM, CPC, digital marketing, social media marketing

HTML, CSS, content management systems, CMS software, CRM software

Copywriting, editing, content creation

Experience

September 2019 – March 2020

LSI Industries, Cincinnati, Ohio – Digital Marketing Specialist

Collaborate and build relationships with agencies and vendor partners.

Manage and maintain company’s social media presence across all platforms.

Measure and report performance of all digital marketing campaigns.

Develop and create new growth strategies.

Manage and develop internal and external email marketing communications.

March 2018 – September 2019

Freelance/Self-Employed, Cincinnati, Ohio – Writer/Editor/Marketing Specialist

Write and edit compelling copy/content for various clients.

Research information from reputable sources to write informative academic articles.

Employ SEO keyword strategy while developing quality content.

Write descriptions and ad copy and titles for fictional novels/short stories.

July 2013 - October 2017

Luxottica Retail, Mason, Ohio – Marketing Web Content Manager, LensCrafters.com

Manage, maintain and update all digital content on LensCrafters.com.

Develop and implement marketing content changes daily/monthly.

Successfully create and implement e-commerce content and functionality for LensCrafters.com.

Develop and implement online promotions for seamless e-commerce transactions.

December 2011 - July 2013

Jagged Peak, Cincinnati, OH - SEM Manager

Manage Google AdWords and MSN AdCenter SEM accounts to increase ROI for retail clients.

Increase paid search ROI up to 1500% through effective ad strategy and keyword analysis.

Write and edit SEO-driven copy for high-fashion retail websites.

Manage relationships with brands Tommy Hilfiger, HUGO BOSS, Puma, Rockport, and others.

Education

September 2000 - June 2005

University of Cincinnati, Cincinnati, OH - B.A. Communication