Manager Sales

ALAN PORTER

**** ********* ******, ********, ******* 34232 239-***-**** **************@*****.***

Connect: linkedin.com/in/alan-porter-383a9458

TOP-RANKED RETAIL DISTRICT MANAGER

Drove 2 different districts to 2nd overall in the company (49-57 districts)

20+ years of consistently successful leadership experience in the ultra-competitive big-box retail industry

Led 3 districts over the last 10 years – accountable for up to 21 stores, 900 employees, and $80M in sales

Achieved very strong results in all markets – led 2 of the 3 districts to a spot in the top 2 company-wide

Managed 2 districts simultaneously for up to 6 months at a time – oversaw up to 35 stores as needed

Proven success in all aspects of multi-unit operations, including people, product, and P&L management

JOANN FABRIC & CRAFT STORES (2004-2020)

DISTRICT MANAGER, WEST COAST FLORIDA Jan 2020 – Jun 2020

21 stores – 900 employees – $80M in total sales

Promoted to take over a larger, higher-volume district after success in 2 prior markets (below). This district was struggling in every area prior to arrival – inventory levels were very low, standards were weak, customer satisfaction was poor, and there was very little teamwork, engagement, or accountability. Oversaw 21 stores (up to 50,000 square feet each), including the 2nd highest-volume location in the entire company in Brandon.

Drove the district from 15th to 2nd in the entire company (49 districts) for sales performance

Increased overall comp sales by 20% – improved from 5th to 2nd in the company for total volume

Improved from 10th to 2nd in the company for profitability – increased controllable profit by 20%

Improved from 49th to 21st in the company for overall customer satisfaction scores

Increased total omni-channel sales by 80% in just 6 months – top 5 in the company

Raised the customer conversion rate (60%), average sale (+18%) and units-per-transaction (+20%)

Guided the district through the very challenging COVID crisis (+76% comp sales since March)

Collaborated with the legal team and government officials to maintain “essential” status in all stores

Created many new omni-channel processes and pandemic protocols that rolled out company-wide

Oversaw 35 stores for the first 1-2 months – led the previous district until a new DM was in place

Developed and promoted 1 new store manager and 2 assistant store managers internally

Ranked in the top 3 company-wide (49 district managers) on the performance review

DISTRICT MANAGER, EAST COAST FLORIDA Apr 2016 – Feb 2020

14 stores – 500 employees – $40M in total sales

Selected to take over another broken district after strong results in the Gulf Coast (page 2). This district was badly understaffed and underperforming prior to arrival – sales were among the lowest in the entire country, targets were not being hit, store conditions were poor, processes were broken, merchandising execution was weak, and half the store managers lacked effective training. Achieved considerable growth in every location.

Lifted the district from 50th to 25th in the entire company (54 districts) for total sales volume

Achieved the sales budget every year while many other districts (and many retailers) were in decline

Ranked 1st in the entire company for Net Promoter Scores and “satisfaction with service” by 2019

Ranked 1st in the company for customer conversion/acquisition by 2018

Ranked 1st in the company for customer loyalty program signups by 2018

Ranked 1st in the company on comprehensive operational audits by 2018 (top 3 every year)

Led 26 stores for the first 6 months until a new district manager was in place for the Gulf Coast

Built a strong talent bench – promoted 7 store managers and 5 assistant store managers internally

Recruited and hired 5 new store managers and 3 assistant store managers externally

Consistently scored 3.5 out of 5.0 on performance reviews (company average: 2.8)

DISTRICT MANAGER, GULF COAST Sep 2010 – Oct 2016

14-17 stores – 400 employees – $38M in sales

Promoted to rebuild an understaffed, underperforming Gulf Coast district (GA, AL, FL, LA, and MS) that included a high-profile, high-volume store in Pensacola. Half the stores were running without a store leader prior to arrival, inventory levels were extremely low, recovery was non-existent, and compliance was poor.

Drove the district to 2nd in the entire company (57 districts) for overall performance by 2015

Improved the district’s overall scorecard rank every year – improved from 20th in 2011 to 2nd in 2015

Increased total district sales from $32M to $38M – improved from 54th to 35th for total volume

Ranked 1st in the region (10 districts) for customer conversion/acquisition for 4 consecutive years

Ranked 1st in the region for average mystery shop score for 3 consecutive years

Ranked in the top 3 in the entire company for operational audit scores every year since 2012

Opened 9 new stores, relocated 3, and remodeled 5 – met all project timelines and expectations

Hand-picked to join a corporate project team tasked with improving efficiency and profitability

Created a new price change process that rolled out company-wide and greatly improved productivity

Recruited and hired 15-20 new store managers and 10-15 assistant store managers over the 6 years

Developed and promoted 20 new store managers and 10 assistant store managers internally

Consistently scored 3.0 to 3.5 on performance reviews (company average: 2.8)

MULTI-UNIT STORE MANAGER / DISTRICT TRAINER Mar 2004 – Sep 2010

3 stores in Fort Myers, South Fort Myers, and Naples – 150 employees

Led 3 stores simultaneously after being recruited to JOANN Fabric & Craft Stores by the regional VP – including a top-performing 55,000 square foot location in Fort Myers. Significantly improved all 3 stores.

Drove the Fort Myers store to 2nd in the entire company (800 stores) for overall performance

Awarded the company’s prestigious “Chairman’s Award” for operational excellence

Trained and mentored dozens of other store managers in the district and the entire region

Served as a district auditor – conducted comprehensive operational audits in other locations

Owned and Operated Island Kitchen Anna Maria,FL..

Deli-Cafe specializing in Sandwiches,salads and daily specials.All homemade on premises.

Previously served as a district manager and VP of operations for Crafts & Stuff (2 years). Oversaw 14 stores in FL/GA (up to 25,000 square feet each). Improved every aspect of the business – reduced stock-on-hand from $1M to $400K, increased the average sale by 25%, improved ordering & inventory processes, lowered shrink, and negotiated leases that saved the company $300K. Led a team of 350, including 22 direct reports.

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