Elizabeth Javier

Philadelphia, PA *****

215-***-**** adidt7@r.postjobfree.com

PROFESSIONAL SUMMARY

I am Highly resourceful individual with knowledge of SEO and PPC. Working as a Digital Marketing Specialist for a Marketing agency taught me to successfully work toward one goal within a team. Also, working as a freelancer taught me to learn SEO strategies, content creation and PPC campaigns. I think my strong background will help me to successfully achieve any Marketing teams goal.

SKILLS

HTML and CSS

Screaming Frog

Uberssuggest

Lead pages

Google Analytics

Screaming Frog

Semrush

Mangools

Facebook business manager

Ahrefs

Adobe Applications

Canvas design

Salesforce

Seibel

Microsoft office

Spanish: Native Language

WORK HISTORY

SEO CONSULTANT 10/2018 to Current

Freelancer - Philadelphia, PA

-Conduct SEO Audit on client's sites

-Work with the clients & development teams to ensure SEO best practices & recommendations are properly implemented.

-Determined the best keywords and user intent to make content recommendation.

-Optimize content on websites

-Perform ON page SEO, Off page, and Technical SEO

-Measure site traffic and provide internal report.

-Identify and evaluate SEO latest trends

-Perform keyword research discovery, expansion and optimization.

-Track pages rank on search engines. -Research and analyze competitor. -Build and measure Linking strategy.

PPC

-Manage the expense and budget OF PPC campaigns and monthly estimate.

-Analyze COMPETITORS SEARCH campaign THROUGH SEMRUSH.

-Track, report, and analyze PPC campaigns. Keep attention to the updates of Google's Algorithm.

-Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.

-Overseeing existing campaigns and optimizing them.

-Create ad copy

DIGITAL MARKETING SPECIALIST 01/2018 to 10/2018

HIBU INC - King of Prussia, PA

-Working with business owner websites and marketing campaigns to ensure they get the best result out of their investment.

-Ensure client retention by reducing cancellation rates of customers and handling inquiries and billing questions to reach resolution.

-Update and optimize with keywords customer website or Marketing campaign.

-Work closely with QA to ensure websites and marketing campaigns reflects what customers requested.

-Assist with Google seminars to help customers to help customers website work more efficiently.

-Work with the graphic design team and writers to ensure content is created in a timely manner And as the customer requested.

-Creating and executing marketing strategies, campaigns and content to optimize social platforms to segmented audiences.

-Measure, analyze and report on digital campaigns and paid social content and Educate customers on Marketing solutions and enable best practices of the company tools.

-Create display campaign for Spanish speaking clients.

-Proactively promote client ROI by analyzing product and services usage in order to make recommendations for new services and solutions.

-Maintain Salesforce and Seidel CRM systems

EDUCATION

Universidad Dominicana O&M - Dominican Republic, Distrito Nacional Bachelor of Science

Marketing, 06/2020

CERTIFICATIONS

Google Analytics

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