PRABHDEEP SINGH ANAND

GM Sales

Industries: Programmatic ad-tech recruitment data trading startups cross border office space solutions

EDUCATION

MASTER IN BUSINESS

MANAGEMENT SIBM PUNE – 2004

– 2006 – SALES & MARKETING

MASTER IN BUSINESS

MANAGEMENT PUNE – 2005 –

2007 – HR & FINANCE

BACHELOR OF ELECTRICAL

ENGINEERING PUNE UNIVERSITY –

1997 - 2002

PROFESSIONAL PROFILE

• Solutions-driven leader with 16 years of experience in sales, across industries such as recruitment, data trading, programmatic ad tech., cross border office spaces and several startups.

• A perfect mix of a business profile with expertise in setting up a business in any geography, with modern day tools required to ramp up.

• Proven ability to serve as a change agent; utilize creative thinking, solution identification and technology to enable clients in exceeding business objectives.

• Successfully provide internal consulting services and solutions to deliver measurable improvements that generate significant cost savings and process efficiencies.

• Possess an innate ability to build relationships as well as strong, effective teams. EXPERIENCE

Business Consultant Feb 2017 - till date

• Magenta Pie Co. (Brand: Shae) - Mentoring a start-up in the field of natural skincare products with Shae as their trademark label, in their domestic & international marketing

& sales.

• Consulting an Israeli closed payment gateway business that is currently in business of recharge voucher business in India. The scope of involvement is increasing the bottom line, leveraging their existing operations by adding more services in their kitty, and to cross sell and up sell via the existing channel.

• Provide strategic guidance on finance and VAS to an India focused business, seeking to monetize a tablet space for ads and providing security features in Uber and other taxi services, which is seeking a growth beyond 3k tabs.

• Spearhead business from groundup for a co-living (including Hostel) & co-working startup set up in Mumbai.

Jetsynthesys Pvt. Ltd Apr 2016 – Feb 2017

General Manager – Sales

A startup in programmatic ad tech space, co-founded by Infosys Technology co-founder, Kris G. A Programmatic Ad Tech Ecosystem based on Big Data for advertisement industry, connecting leading brands, agencies, audience, publishers & technology solution providers.

• Handled PMP alliance integration with Lotmae, Data alliance, Adx etc at a preliminary stage apart from interacting with advertisers and publishers for business was a part of my role. PMP for brands work around 3rd party data to optimize their digital ad spent by marrying it with 1st party data

• Alliances with digital agencies to run campaigns & to sell our patent programmatic product ‘Intelli track’ to their existing advertiser/brand networks

• Programmatic product sales experience which helps brands create 1st party white label DMP

• Worked on 3rd party DMPs & helped brands get 2nd part data for audience inventory. Audience inventory – 1st party & 3rd party, user persona based audience brands specific, data trading, Private Market Place & similar user set.

• Worked with Publisher inventory networks. Have been instrumental in getting advertisers on board by giving them programmatic solutions SKILLS

Connector & a doer to ramp a

green field or brown field project

Results oriented with a strong

customer focus.

Strong analytical skills and a

creative thinker

Strong verbal and written

communication skills

Demonstrated ability to work cross

functionally managing teams

Self-motivated and dynamic

+91 - 989*******

adibkh@r.postjobfree.com

Pune – 411001 India

https://www.linkedin.com/in

/prabhdeepsinghanand/

CONTACT

PA

“Prabhdeep is a connector & can easily move in & out of networks to get business rolling. He is a quick leaner & has a great sales acumen to deliver business results” Serv’d Tech Pvt. Ltd. Mar 2015 – Apr 2016

Business Head

SERV'D is a technology mobile 1st platform to enable and bridge the supply and demand gap that exists in the domestic services market. SERV'D helps service providers establish a credit history of payments through regular banking channels, attendance tracking, ratings and reviews of the work history, helping them with financial inclusion.

• Setting up vendors for the business considering all departments were outsourced

• Sales strategy

• External communication

• Liaison with marketing agencies

Serv’d was founded with the board member & CEO of BMC software. The venture was later given a grant of $100k by Melinda-Gates foundation.

Scaale.com Sep 2010 – Jan 2015

Business Manager

Solution selling to facilitate end-to-end facility, HR, payroll, finance, legal, IT & infrastructure to Technology businesses that wish to setup at any of the 28 Scaale global locations, to become micro MNCs.

• Managed the sales team with around 50 direct and dotted line reporting team members

• Started a new line of business center for the company - The IPLEX in Pune

• Strategy role: Setting up goals and yearly projections with finance team

• Responding to RFI s, RFP s & RFQ s. Drafting contracts, ZOHO CRM, AP/AR for payments

• Assigning KRA s & KPI s for BD team, reporting, appraisals, targets & weekly review meetings

• ScaaleCapital (VC business of the group), did due diligence to get pitch to investors for funding

• Travelled on business to US, Mexico, Dubai & East Asia Purple Spa Salon Pvt Ltd. Crop Foods Pvt. Ltd. Jul 2007 – Aug 2010 Director - Sales, Marketing and Finance

Projected business turn over annually with estimated investment & average business of chain of Spa & Salon centers at Hotel Radisson, Pune India & a retail outlet in Koregaon Park, Pune, India from ground zero and sold it successfully post 30 months of operations in profit. Agency line of food distribution business, which had 3 brands with 50 SKUs in our warehouse. Distributors to retailing supply chain, hotels & Modern trade, marketing to events were all taken care of as an agency.

People Interactive (People Group) Jan 2006 - Jun 2007 Worked as Interim recruitment Manager to lead the function. Projects to handle multiple businesses for the group like shaadi.com, makaan.com, astrolife.com, fropper.com, mauj.com & people pictures based in Mumbai.

Headhunting - Retained & Contingency model May 2005 – June 2007 Worked as Interim Manager and Managed Team size of 30 recruiters and 5 business development executives tapping 5 different industries

Tata Business Support Services Jul 2003– Mar 2005

Worked as Assistant Manager – Business Development in captive center, which handled data and voice support center for domestic and international clients. Negotiate SLAs., Assessments of CSAT & CEM

Telegenisys India Ltd. Assistant Manager sales Sep 2002 - Jun 2003 Mindsol (Aplink) India Ltd. Lead sales executive Sep 2001 - Aug 2002 AREAS OF

EXPERTISE

Sales & Business Development

Client Relations

Sales Pitch to Deal Closures

Technology Solution Sales

Programmatic Advertising

Technology & Data Trading

Headhunting & Recruitment

industry for CXO level hiring

Cross-border, ready to go live,

business set-up

Startups, lead cross-functional

business teams in startups to assist

in setting up and going live from

ground up.

PRABHDEEP SINGH ANAND

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