Keith Bradley Horneffer

Seal Beach, CA *****

adib77@r.postjobfree.com 616-***-****

Executive Leadership

Skilled, results-oriented, and aggressive Sales Leadership with many years of progressive expertise in strategic business development, consultative sales, and territory management within fast-paced Retail and Food service environments. Equipped with exceptional communication and leadership skills, possessing strengths in customized marketing, P&L management, compliance, and quality improvement. Innovative and driven, able to conceptualize complex solutions in unique ways. Strong relationship development skills with the ability to manage diverse sales functions to achieve all sales and profitability goals.

Areas of Expertise

●Strategic Business Development

●Client Acquisitions

●Client Relationships

●Territory Management

●Team Training & Development

●Strategic Planning & Analyses

●Management & Leadership

●Sales Strategy Execution

●Customer Service & Retention

EXPERIENCE HIGHLIGHTS

RENOVATION INNOVATION, LLC, Orange County, CA 2017 – Present

Independent Business Developer for two niche Start Up companies, focusing on the education and sales of the Federally Mandated R&D Tax Credit program for Independent businesses and a Ground Breaking Antimicrobial Bacterial-Static Surface Protectant. Both service selections require C-Suite level introductions and interactions. After retiring from Compass Group, I determinedly set out to exploit my sales and operational skill sets and further refine personal productivity and self-disciplined performance. I have been able to help effect operational expansion and development as well.

COMPASS GROUP, USA, Charlotte, NC 2004 – 2017

Regional Vice President, Contract Food Service (2015 – 2017)

Executed best-in-class territory management for a $170M+ territory across multiple states, mastering in-depth interstate knowledge to optimize sales strategies, business development tactics, and revenue growth initiatives. Managed contracts with a diverse clientele, to include: National Institute of Health, Department of Foreign Affairs, Navy Federal Credit Union and many other high end contracts.

Key Accomplishments:

●Implemented highly effective consultative sales strategies and business development tactics to achieve growth of 10% year-over-year.

●Directed operations for all aspects of marketing and culinary arts to ensure best-in-class business operations.

●Strategized and implemented on-and-off-site retail catering solutions to optimize the customer experience.

Division Vice President (2012 – 2015)

Championed daily operations for a National Healthcare Consulting Firm, while leading inter-company operations for commercial Healthcare Laundry business operations. I took this role to expand my business leadership experiences.

Key Accomplishments:

●Oversaw day-to-day business development and supervised 12 on-site Ritz Carlton laundries, while managing a large-scale revenue in excess of $100M.

●Spearheaded the successful sale and transition of the largest Healthcare Laundry contract in company history.

Regional Vice President (2004 – 2012)

Spearheaded management and business growth for a three-state territory to include Michigan, Indiana, and Ohio, overseeing a managed volume in excess of $180M. Executed best-in-class business development tactics, while overseeing continuous culinary arts training, personnel coaching and mentorship, and overall staff development and business growth.

Key Accomplishments:

●Implemented expert business development strategies to achieve a 50% increase in managed volume in 6 years.

●Expertly navigated a stringent and declining enrollment territory to continuously achieve yearly financial targets.

●Managed contract negotiations with 140+ contracts to achieve 98% retention rate over 2 years.

●Innovated highly creative and engaging revenue growth strategies to continuously expand business operations.

STEAK‘N SHAKE RESTAURANTS / KELLEY RESTAURANTS, Charlotte, NC 1998 – 2004

Vice President, Operations, Marketing, and Human Resources

Galvanized business growth and expansion within the Charlotte, NC marketing for Steak’n Shake, directing all operational aspects of operational oversight, human resources, and fiscal management. Managed a large-scale portfolio of 17 restaurants with an annual fiscal volume of $37M.

Key Accomplishments:

●Implemented highly effective consultative sales strategies to generate 20% increases in sales gains each year.

●Fostered increase personnel engagement and staff retention, successfully minimizing management turnover by 60%.

●Trained, coached, and mentored all managers according to the “Back to Basics” curriculum, ensuring best-in-class operations, services, and standards at each site location.

●Secured Board of Director approval to implement highly effective business development and business expansion tactics that would double the number of restaurant sites in 4 years.

●Strategized and implemented a Personal Management Development Tracking program that enhanced professional leadership skills about managerial staff.

●Spearheaded collaborations with fellow managers and leaders to optimize daily business operations and services.

CAREER NOTES

Mastered sales, territory management, client services and personnel training competencies throughout a multi-faceted career, leveraging relevant skill sets to advance through a series of senior leadership positions.

Regional Vice President, Compass Group, USA, Charlotte, NC

District Manager, ARAMARK, Boca Raton, FL

Regional Manager, Wometco / Canteen Food Services, Coral Gables, FL

General Manager, ARAMARK, Chrysler World Headquarters, Detroit, MI

EDUCATION & CREDENTIALS

Limestone College, Gaffney, SC

Northwood University, West Baden, IN

Birthdate: September 5, 1962

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