PATTI SELLMAN

adi9yx@r.postjobfree.com 650-***-**** Redwood City, CA 94061 www.linkedin.com/in/pattisellman Highly motivated, goal-oriented, professional recognized for ability to open new accounts as well as increase footprint within existing customers. Skilled at building strategic relationships with key stakeholders and identifying cross sell/up-sell opportunities. Experienced calling on Senior Leaders in Marketing, Sales, Finance and IT. CORE ATTRIBUTES

• Thrives in Fast Paced Environment

• Exemplary Communication and

Presentation Skills

• Cross Functional Collaboration Internally

and Externally

• Broad Cross Vertical Experience (Tech, CPG,

Retail, Healthcare, Media & Entertainment,

Financial Services and eCommerce)

• Versed in Data, AdTech, MarTech, Mobile,and

Analytics

• Skilled in Challenger Sales Style

PROFESSIONAL EXPERIENCE

Incorta, San Mateo, CA 3/2019 - 2/2020

Unified SAAS Platform for Data Analytics and AI delivered via Cloud and On-Premise Enterprise Account Executive

• Responsible for net new revenue and existing account expansion

• Generated net new $1 million pipeline in 6 months

• Expanded Incorta's market reach by closing the first deal in gaming industry

• Managed and grew relationships with existing clients including Apple, Facebook, Shutterfly, Equinix and Stanford University

• Built strategic relationships with key implementation partners (Wipro, Infosys, Tech M) closing largest deal with GSI partner to date

ClearStory Data, Menlo Park, CA (acquired by Alteryx in 3/19) 3/2018 – 3/2019 A leading enterprise-scale SAAS analytics solution with integrated AI and Machine Learning for complex and big data analysis

Senior Account Executive, Enterprise

Customer pipeline management through direct outreach and lead-based account development

• Sold largest deal in company history delivering $750,000 in revenue

• Landed new logo; RXBARS (Kelloggs)

• Adept at translating technology into business discussions to discover opportunities for prospects

• Managed sales process from initial outreach/prospecting through close

• Instrumental in development of strategic partnership programs Sales and Business Development Consultant, Woodside, CA 11/2016 – 3/2018 Sales and Marketing

Open source CRM platform founded by Founder of SugarCRM, John Roberts. Recruited by CEO to be part of re-launch team to lead sales and marketing efforts

• Defined and built new revenue generation process and managed pipeline

• Expanded prospect database 10x

• Developed marketing program to increase brand awareness, drive response and build customer engagement

Krux, a Salesforce Company, San Francisco, CA 10/2013 – 11/2016 Patti Sellman Resume [2]

Cloud based Data Management Platform (DMP) which enables marketers, media companies, and agencies to put data to work to orchestrate breakthrough brand experiences, deepen consumer engagement, and drive business results

Strategic Alliances & Agency Practice, West Coast Lead 9/2015 – 11/2016 Evangelized Krux with strategic partners and agencies to identify and influence new revenue. Developed programs to increase mindshare, engagement and drive revenue

• Identified and led partnership influence on over $2.1M annual contract value through Q3 2016

• Led major channel alliance partnerships and oversaw mutual account mapping, target setting and planning, including agencies, system integrators, Salesforce, DSPs, measurement & analytics, mobile platforms, marketing automation, A/B testing & site personalization and identity management companies. Initiatives resulted in significant pipeline contributions

Director, Sales 10/2013 – 9/2015

• Orchestrated and led 6-12 month sales cycle bringing on key clients; Uber, E*TRADE, Vice Media, Aflac and Liberty Mutual

• Delivered largest contract in company history nearly 3x existing contract value ($840K annually) LiveWorld, San Jose, CA 3/2012 – 9/2013

A social customer experience company providing engagement, moderation, and strategy services across social channels to drive better connections between global brands and consumers. Sales Director, Western Region

• Led new account development with F500 marketers in CPG, retail, and financial services

• Engaged with digital/social media decision makers at eBay, Mattel, Honda, Del Monte, Nestle, Blue Shield, Visa, Wells Fargo, Toyota, REI and Sony

• Increased renewal revenue by 50%

Additional Positions

• Account Director for IDG Enterprise

• Director of Publisher Sales for PointRoll

• Interactive Media and Strategic Account Manager for UBM Studios EDUCATION

EDUCATION

BS – Political Economies of Industrial Societies

University of California, Berkeley

Contact this candidate