Jonathan Withers Resume

adi9ai@r.postjobfree.com Tel: 619-***-****

Professional Experience Summary

12+ years’ solutions-driven media sales and business development experience.

Strong client relations/management skills, ability to quickly develop trust, rapport and trust with clients.

Specific industry experience in print and digital in a variety of industries – automotive, food & wine, fitness & wellness, healthcare, in both B2C and B2B publications

Ability to assess client advertising and marketing needs and provide solutions from identified needs assessment protocols.

Extensive business development/sourcing, client management, strategy development, and project management skills.

New business development mindset with extensive skills in prospecting, closing and maintaining business.

Professional Experience

12/18 – Present Media Sales & business development consultant

Worked with companies in both B2B & B2C verticals to develop sales and business development strategies. Consulting primarily focused on direct outbound sales on behalf of companies to generate revenue and business development opportunities. Additional services included business strategy, segment marketing and identifying business development opportunities.

•Currently working with a San Diego based pet media company targeting pet related businesses including veterinarian clinics and hospital.

•High-volume outreach by phone to secure advertisers.

•Additional consulting role with national advertising platform providing SMB market with promotion (print & digital) platform to promote their business via national grocery store chains.

•Media sales - print, event, digital. Sourced new advertisers for variety of media platforms.

•Automotive industry software – startup division of major automotive brand.

•Fitness industry sales, partnerships and sponsorship development – equipment, group exercise, fit tech, apparel, and nutrition.

•Event sponsorship sales and business development. Industries included Wellness, Food +Wine and fitness events.

12/05–12/18 AIM/IDEA Health & Fitness Sales/Business Development

IDEA Health & Fitness Association was acquired by Active Interest Media (AIM) which is one of the world's largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans, and attendees in 85 countries.

Sales of print, digital, events, and sponsorship to a variety of businesses in the fitness, wellness, nutrition and business categories.

High- volume inside sales combined with networking to develop pipeline.

Key clients sourced, closed and onboarded included Nike, Under Armour, Zumba, Reebok, Mindbody Online.

Management of account teams – accounting, creative, social media, etc. to ensure superior client partnership customer service.

Worked with key accounts to implement strategic integrated campaigns based upon IDEA’s full suite of media, events, and digital platforms.

oBudget planning for key account marketing strategies.

oIdentified KPIs/ROI for campaign execution.

oManaged event and marketing teams executing sponsor activations

Sold “Club Connect” – IDEA’s SaaS platform for clubs, gyms, and studios. Initial business development and outreach to the club/studio/gym

Identified and sourced new clients/sales for IDEA’s media platform, sponsorships and events within the fitness, nutrition, and wellness industries.

Researched and identified new sales verticals for IDEA’s traditional customer base – non endemic verticals included technology, nutrition, hydration, and apparel.

Sold key account sponsorships into Fitness Connect, IDEA’s B2C interfacing database.

Expanded client base to include developing business and sales with international companies.

Developed new sales, marketing, advertising and sponsorship opportunities within IDEA’s suite of media/event platforms and presented to clients as upsell opportunities.

Worked with Social Media department to introduce, develop and sell social media and digital platforms to fitness clients who traditionally used non-social media platforms.

Identified revenue streams within existing, non-revenue generating departments at IDEA.

Attended and networked at major industry trade shows – CES, FIBO, IHRSA, Natural Products Show, etc. to source new business.

Consistently top performer in the sales department.

Personally built $1M+ in annual sales.

3/04 – 12/05 JWT Advertising Client Director

J. Walter Thompson is one of the world’s largest advertising agencies servicing marquee brands clients. Responsible for marketing and advertising campaigns for major clients.

Managed agency account teams – creative, digital, and client service for major clients.

Worked with C and VP level Human Resource, Marketing and Business departments to consultatively develop key ad campaigns.

Managed all aspects of major client’s relationship with agency including key accounts such as Amgen, Providence Healthcare, and Toyota.

Primary point of contact with clients at Director and “C” level for all account resolution needs and revenue development opportunities.

Represented JWT at major client pitches and industry tradeshows.

11/02- 2/04 Gannett Inc./Nursing Spectrum Sales

Nursing Spectrum, a subsidiary of Gannett Inc. (publisher of USA Today), is a healthcare specific communications company for recruiting healthcare professionals.

Responsible for sourcing and selling healthcare clients into industry print/digital publications and trade shows.

Worked with major healthcare organizations to specifically attract passive candidates in an industry facing a shortage of healthcare professionals.

Developed college recruitment campaigns to allow organizations to build “employer brand awareness” with students.

Engaged with Human Resource and Marketing teams to develop strategic media strategies to attract, retain and refer employees.

Represented company at major industry events and seminars.

Position was eliminated due to acquisition of major competitor in the market.

3/01- 7/02 Insperity Sr. Sales

Insperity is a Fortune 500, NYSE listed, company providing web-based outsourced business platforms and services to the SMB market.

Consulted with C level management to demonstrate Insperity’s suite of outsourced technology resources and platforms – payroll, benefits, HR functions.

Worked with CFO and management to develop outsourcing strategies to streamline and increase employee effectiveness.

In first year brought onboard one of only 20 “select” clients on West Coast and two of the largest Venture Capital groups in Southern California.

Developed client referral base and ongoing client relations to ensure referral business. Acted as point of contact and provided client management resolution on all client issues.

3/00 – 3/01 CollegeClub.com Director of Agency Relations

CollegeClub.com is the #1 ranked college-oriented web portal for 18-24 year olds. CollegeClub.com declared bankruptcy 9 months after I joined them.

Director of Agency relations to maximize agency business. Developed and promoted Recruitment revenue pipeline.

Responsible for on/offline channel advertising sales for #1 portal site (rated by PC Data & Media Metrix) for 18-24-year-old market on the Internet.

Responsible for Business Development deals within the channel. Completed $500K deal while company was declaring bankruptcy. Other business development deals included vault.com, jobs.com.

5/93 – 3/00 BSA Recruitment Advertising Vice President, Sales

BSA is the largest privately-owned Recruitment Advertising agency developing recruiting campaigns for Fortune 1000 companies. Tasked with identifying, closing and onboarding major Fortune 1000 clients.

Responsible for major client online branding campaigns - strategy, creative, media buys, and negotiations.

New hire media strategy, Employee Referral Programs, and College Recruiting.

Client relations/management with major clients at “C” and VP levels.

Brought onboard high visibility national clients such as Gateway Computers, Siemens USA, General Instrument, Zurich US Insurance.

Increased regional revenue by 110% to make the western region the highest billing region out of 14 national offices.

Managed bsa.com’s interactive department for online client branding.

Education

Leeds Polytechnic Leeds, UK, Bachelor of Arts degree (with Honors) Promotion and Marketing.

Cert. Marketing, San Diego City College.

TEFL (Teaching English as a Foreign Language) 120-hour certificate

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