PARAS SAXENA

Address: HN *** Sector * Faridabad

Contact: 098********, 981-***-****(M)

E-Mail: adi999@r.postjobfree.com

OBJECTIVE

A responsible and challenging position in the field of marketing that will allow me to explore my abilities, skills and sense of dedication towards my duties with the sole aim of the growth of the individual and organization.

PROFESSIONAL PROFILE

Marketing professional with 11 years of experience in marketing with Hindustan Times, Avery Weigh- Trnoix, and HCL Infosystem (Nokia Mobiles) currently associated with Transsion Holding (ITEL Mobile/ TECNO Mobile & SPICE Mobile) as Manager Marketing in Delhi.

Trade / Retail Marketing: Establishing the Brand across General Trade and Modern Trade Channel for Itel, Tecno & Spice Mobile Phones.

Budget Planning: Planning of marketing calendar and allocation of Quarterly/Half yearly/ Annual budget.

Vendor Management: Agency/Vendor/Team Management – Manages team of “BTL agencies, Events, Visual merchandising, vendors for GSB/ISB/SIS fixtures/ OOH etc.

Team Reporting: Reporting of 4 AMM & Merchandising team of 35 people.

KEY SKILLS

Marketing Budget

Trade Marketing

Retail Planning

BTL/ATL Planning

Channel Engagement

Vendor Management

Product Launch

Market Research

POSM Planning

Agency Management

Consumer Engagement

Competitive Analysis

PROFILE/RESPONSIBILITIES

Company: - Transsion Holding (Itel, Tecno, Spice Mobiles)

Experience: - From 24th April 2016 to till date

Designation: - Manager Marketing

Profile: -

Trade Marketing & Planning: Planning Retail visibility, GTM communication toolkit, POP/ POSM planning, visual Merchandising, by following Retail Promotion Planogram.

Vendor / Agency Management – On boarding & managing the team of BTL/ATL agencies, events, Radio, Print Campaign, Visual merchandising and vendors for GSB/ ISB/SIS fixture and other store branding.

Consumer Engagement Activities – Identifying the potential clusters for Product activation and plan activities like Van Activation, Mall Activation, RWA activity, Shop front Activity, Demo activity, Store Launch activities etc. in the territory for brand visibility and Product awareness through various touch points.

Launch Campaign Management: Managing the End to End launch campaign for TECNO mobile by planning BTL, ATL, KOL management, Events, Radio & Visual Merchandising.

Channel Engagement – Organizing Distributor/ Dealer Meet, Road shows, Market Storming, Display Schemes, to promote and create brand presence.

Budget Management - Planning of marketing calendar and allocation of Quarterly/Half yearly/ Annual budget

Team Management – Handling a team of AMM, VM and In Shop Demonstrator’s – Reviewing their performance regularly, Arranging Product training (Classroom and On job training) and planning internal contest.

Devise and implement Outdoor Signage Strategy (OOH / Outdoors etc.)

Achievements: -

Team Impact Award 2018

Successfully launched and established 3 Brands (ITEL, TECNO & SPICE Mobile) and all Products in More than 40 locations within 3 months, which helped us to create awareness and trust in retailer thus helped in selling 11 million units in 3 years.

Successful Re-launching of SPICE Mobile.

Organized 25 Dealer Meets covering 2500+ Dealer.

Company: - HCL Infosystem Limited (Nokia Mobile)

Experience: - From 6th Jan 2014 to 23rd April 2016

Designation: - Assistant Manager Marketing

Profile: -

Retail Rollout and Retail Visibility Planning across outlets in North Region.

Responsible for Trade Marketing & Product Launches of Microsoft LUMIA (earlier NOKIA) devices.

Agency / Vendor /Team Management – manages team of BTL/ATL agencies, events, Radio/Print Campaign, Visual merchandising, vendors for GSB/store branding etc.

Lead BTL activities – Live Demo Activity, Van Activation, Mall Activation, flash Mob, Joggers Park, DBD Demo Table activities in the territory for brand visibility and Product awareness.

Brand Communication & Visibility Campaign management - Maintenance & Changeover at Branded Retail chain to provide best customer experience in store.

Creative Agency Briefing to develop products / offerings efficacy, style & communication.

Brand communication and its promotional activities through Vendors & Agencies.

Budget Management at regional level.

Campaign Management: Managing the entire launch campaign.

Event Management – Events, Campaigns, Exhibitions, Road shows, Dealer meets Management

Devise and implement Outdoor Signage Strategy (OOH / Outdoors etc.)

Development, allocation & deployment of material of visual Impact.

Competition tracking - Market analysis and planning counter action.

Achievements: -

Won award for Best Branch Marketing Manager of the year for North India for 2015

Won award for reaching best score in India for Visibility index of Nokia in the year 2014 & 15.

Product Launch of Nokia Lumia 530, 630, 730, 830, 930, X Series, Nokia Asha 230, Nokia 220, Nokia 130 in Market followed by Trade Meets for distributors and Dealers.

Company: - Avery Weigh Tronix India

Experience: - From 18th Jan 2011 to 01-01-14

Designation: - Sr. Marketing Executive

Profile: -

Website monitoring and regularly updating the pages.

Plan and Execute all Web, SEO, PPC, Google AdWords, Social Media Campaigns.

Track, Report, and Analyse Website Analytics and PPC, and Campaigns

Work with the in-house designer to produce materials of visual impact, within brand guidelines

Attending and organizing sales promotional events and exhibitions.

Developing strategies through print, Internet and electronic platforms in order to promote the company’s product.

Media Planning/ Media Buying for marketing calendar

Acting as liaisons between the media, suppliers, and clients.

Assist in financial responsibilities: estimating, billing, reporting and invoicing for marketing fees and expenses, cooperative advertising requests and documentation.

Analyzing the market, including competitors and consumers.

Monitoring and coordinating the production of promotional materials.

Achievements: -

Ranked Website / Landing Pages to the top of Google search Pages by optimising Keywords.

Participated in events like India international Dairy Expo and Indian Ware house show successfully and generated large footfall through online and offline promotion.

Best performing Marketing Executive for Innovation in 2012.

Launched 4 Industrial products in a year.

Company: - H.T. MEDIA Ltd (Hindustan Times)

Experience: - From 20th July 2009 to 18th Jan 2011

Designation: - Territory Manager

Profile: -

Developing Product schemes and its execution.

Product launch and Consumer engagement program.

Gather continuous intelligence on product performance, track & evaluate movement of products and recommend promotions accordingly.

Brand Promotional activities for the company’s products/ Event Management (BTL)

Distribution Channel Management.

Corporate Clint relationships/ corporate tie-ups.

Achievements: -

I was a part of launching of a new product which is named as “Connect” for catering the need of local advertisers.

I also helped in launching of new newspaper named as “HT Edge” which was basically targeted on youth segment.

I helped in organizing event like Gurgaon First, HT Youth Nexus Event, HT Yuva Scholarship program, HT Delhi 1st, HT Horizons edupath etc.

EDUCATIONAL QUALIFICATION

PGPM – Marketing, from Asia Pacific Institute of Management Studies, New Delhi in 2009

Graduation (B. Sc) from C.S.J.M University, Kanpur in the year 2005

XII from Uttar Pradesh Board in the year 2002

X from Uttar Pradesh Board in the year 2000

PERSONAL DETAILS

Date of Birth : 26/09/1986

Fathers Name : Mr. J.M. Saxena

Permanent Address : 16b/312 Vasundhara, Ghaziabad

Nationality : Indian

Languages Known : Hindi, English

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