Digital Marketing Social Media

Heather Corcoran

**** ******* ***** ***** ************, NC 27284 919-***-**** **************@*****.***

Digital Marketing Manager

B2B & B2C Digital Marketing Mobile Advertising E-Commerce Innovation Search Engine Optimization

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Championing marketing, branding and advertising strategy for the digital commerce, online and social media spaces driving YOY increased growth, ROI and revenue.

Digital Marketing Leader offering a solid background translating business initiatives and marketing strategies into bottom-line results in sales, revenue and client growth. Distinguished background driving profitability through the strategic implementation of digital commerce and marketing programs, specializing in Google Ads and Facebook Marketing. Track record of monetizing digital investments with consumer purchase data to achieve meaningful insights. Talented strategist with expertise formulating pivotal revenue turnaround strategies and growing e-business while fostering a positive brand and company image. Notable achievements include:

Developed a well-rounded digital marketing operation to impact the company’s entire online presence.

Increased web traffic by 80% and reduced bounce rate by 70% while improving user engagement.

Improved organic search results by increasing the search engine page ranking from page 14 to page 1 along with ranking in the top 6 placements for our top 5 keywords.

Boosted inbound lead generation for our internal sales team by 44%.

Proliferated lead quality by 58% by implementing demographic and geotargeting techniques.

Core Competencies

Digital Delivery Infrastructure

Lead Generation

Virtual Sales Leadership

Integrated Marketing

User Experience

Mobile Media

Relationship Management

E-Business & Pricing Strategy

SEO, SEM & Web Analytics

Budget Management

Market & Consumer Intelligence

Team Leadership

Stakeholder Engagement

Talent Acquisition/Development

Direct Marketing

Professional Experience

Self-Employed, KERNERSVILLE, NC 2018-PRESENT

Digital Marketing Manager

Worked with several clients to boost sales and web traffic through pay per click ads and search engine optimization efforts. Monitored online reporting to ensure success of all campaigns.

Provided pay-per-click ad services to several clients increasing website sales by 118%

Created and implemented a variety of spend campaigns ranging from lead generation, brand awareness to ecommerce sales.

Developed hundreds of campaigns using pay per click, Facebook ads, SEO for Google, Bing, social marketing, and lead generation.

Prepared statistical reports utilizing metrics regarding engagement, behavior, website traffic, geotargeting & KPI’s designed to justify budget spend.

Heather Corcoran 919-***-**** **************@*****.*** Page 2

CUTTING EDGE INFORMATION, Research Triangle Park, NC 2004 – 2018

Head of Social Media & Digital Marketing (2016 – 2018)

Drive record breaking traffic, web clicks and conversions through highly maintained SEO, PPC marketing, social media tactics and remarketing. Manage Google Analytics reporting and SEO analysis for $3M of product.

Managed PPC strategy campaigns consistently delivering increased web traffic and clicks while increasing online sales by 75%.

Spearheaded multiple campaigns through Google Ads and Bing Ads increasing brand awareness.

Increased company followers through LinkedIn marketing by 110%.

Drove cross team communications and training to create a companywide social media marketing effort through Facebook and Twitter.

Researched keywords for SEO purpose to bring in the highest search volume and top ranking for websites.

Built analytics reports to maintain goals and track behavioral patterns within the websites.

Reduced CPC from $4 to $.02 and increased web traffic by 148%.

Tested and strategized campaign strategies through A/B testing to successfully bring down CPC cost.

Formed a new demographic and geotargeting strategy to reduce waste in addition to stimulating and capturing the attention of the products prime target audience, driving superior lead quality.

CUTTING EDGE INFORMATION, Research Triangle Park, NC Continued

Senior Customer Relations Specialist / Service Team Leader (2004 – 2016)

Fostered and maintained client relationships and increased revenue year over year across multiple accounts. Oversaw and motivated team of four service team associates for CRM database cleanup and increasing potential client sales. Staffed and trained new employees on CRM system.

Held weekly team meetings to assign all work assignments.

Supported six account managers and provided them with potential sales contacts to help meet monthly sales goals.

Conducted data mining, data research and data cleanup of over 5,000 contacts.

Administered and managed data research to expand contact database from 1,000 contacts to 5,000 through data mining efforts.

Education & Professional Development

Duke University - Office of Continuing Studies, Durham, NC August 2018-November 2019

Digital Marketing Certified Associate

Advanced Content Marketing

Advanced Conversion Optimization

Advanced Mobile Marketing

Advanced Pay Per Click

Advanced Web Analytics

Google Ads Certified: Display, Mobile, Search, Shopping, Video

Google Analytics Certification

HubSpot Inbound Marketing Certification

SEMRush SEO Fundamentals Certification

Heather Corcoran 919-***-**** **************@*****.*** Page 3

Technical Expertise

Microsoft Office: Word, Excel, PowerPoint, Outlook

Digital Marketing Strategy

SEO/SEM/PPC

Analytics and Reporting

Demand and Lead Generation

Team Leadership

Social Media Marketing

Data Cleanup/Data Mining

Keyword Research

LinkedIn Lead Generation

Hootsuite

Bronto e-Marketing Software

WordPress

Commerce Marketing Automation

Sales Logix, Salesforce and Zoho CRM

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