Christian Yang

763-***-**** • adi97n@r.postjobfree.com • LinkedIn: Christian Yang

Entrepreneurial spirited marketing expert with a strategic and analytical mindset driving results for brands to meet business goals. Known for being a self-starter and leading team members to solve business problems. Empathetic team player that is unafraid and confident in approaching goals innovatively to execute on brand initiatives.

Digital Marketing • Leadership • Communications • Data Analysis • Brand Builder • Team Player •

Strategic Planner • Problem Solver • Results Driven

Skills and Accomplishments

Proficient in Facebook Advertising, Google Adwords, Google Analytics, Microsoft Office

Professional Experience

Social Media Strategist, Hubbard Broadcasting, St. Paul, MN August 2019 - March 2020

●Managed and maintained ongoing communication with 7-10 clients daily. Including monthly, in person meetings, attending events, email/phone, etc.

●Developed and executed social media strategies for multiple clients in various industries such as retail, client services, and casinos (Running Aces, AAA Movers, Keg and Case) to drive down cost media buying efforts below the national benchmark average.

●Facilitated workshops and lead internal digital marketing training for our 40 – 50 agency employees to integrate and maintain a cohesive digital marketing strategy.

Digital Media Buyer, Modern Foundation, Plymouth, MN February 2019 – Aug 2019

●Executed and planned media placements of 10 – 15 clients with budgets of $50K monthly overall while also ensuring all agreed upon timeframes and budgets were adhered to.

●Utilized Google Analytics and other reporting tools to prepare, analyze and present monthly results and reports for clients to measure the value and impact of our digital execution efforts.

●Lead and guided supporting team members in market research deep dives on target audiences and creative solutions to improve strategy development and overall program results.

Founder, Pure Growth Media, Saint Paul, MN February 2017 - Present

●Leveraged Facebook Advertising, Snapchat and Instagram Influencer marketing to help client generate revenue of $100k+ in their first five months of business

●Lead day to day communication and presented monthly reports and media plans to direct clients and core team.

●Created multiple relationships with local influencers, foodies, athletes with a combined following of 100k+ to reach out to when needed.

●Executed advertising campaigns for multiple clients demonstrating ability to multitask while ensuring advertising budgets were spent effectively and clients received a substantial return on their investment

Health Plan Specialist II, Medica, Minnetonka, MN May 2016 – Dec 2016

●Accrued 100+ in sales and plan changes leading to being top five in sales amongst team members

●Enhanced communication skills by answering inquiries by clarifying desired information; researching, locating, and providing information for customers

●Reached quality assurance requirements and other key performance metrics showing my strong work ethic and self-starter attitude.

Education:

Bachelor of Arts in Communication Studies – Human Relations Minor

St. Cloud State University Graduation: May 2016

Activities:

Social Media Coordinator, AscendNAAMBA Jan 2019 – June 2019

●Designed & coordinated social media initiatives and campaigns across a variety of platforms alongside creatives to promote events of organization.

●Created and executed podcast called “NAAMBA Talks” for organization to increase brand awareness and create meaningful content

Volunteer Experiences:

Power in Diversity Ambassador, St. Cloud State University Jan 2012- Jan 2016

●Represented St. Cloud State University while acting as a leader which helped develop leadership skills and developed intercultural communication skills

Certifications/Licenses:

Facebook Blueprint Certification Jan 2020

Google Adwords Certification May 2019

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