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Director of Marketing and Sales

Location:
Davenport, FL
Posted:
January 08, 2021

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Resume:

A results-driven sales strategist and business development leader with 15+ years of excellence in executing innovative sales and marketing plans to drive revenue growth across diverse industries ranging from theme parks to military/DoD contracting.

Extensive experience in optimizing sales operations/processes, developing diversified product mixes, creating marketing collateral, and analyzing sales data to generate insights and recommendations for senior leadership.

Thrives as a collaborative, cross-functional leader who recruits, trains, and mentors high-performing teams while building strong relationships with strategic partners and external vendors to identify and capitalize on emerging market opportunities.

AREAS OF EXPERTISE

Organizational Leadership Sales and Data Analysis Organizational Development Change Management Investigation Coaching and Mentoring Business Development Sales and Marketing Planning Operational Planning Asset Management Program Management Business Administration Team Development and Training Vendor Management Budgeting and Financial Management Account Management Crisis Management SAP Adobe Acrobat CRM Microsoft Office Suite

CAREER HIGHLIGHTS

Drove 157% sales growth at Machine Gun America (from $2.1M in 2017 to $3.3M in 2018) by providing outstanding leadership and continuous mentorship to a staff of 10 full-time and part-time Sales Associates and one Inside Sales Manager.

Served as a key liaison between business users during all stages of gathering analysis, process re-engineering, testing, implementation, and deployment at Global Resources.

Processed ~1500 linguists for assignments to the respective theatres within US military deployed areas at Mission Essential Personnel.

Oversaw 250 local nationals and 150 DoD civilian contracted linguists at L3 Communications while reviewing unit workloads, schedules, and status of ongoing operations with military points of contact.

Educated over 600 personnel in standard operating procedures of law enforcement, security, and ground combat operations at US Air Force Security Forces.

Presented with the prestigious Air Force Achievement Medal 2 Oak Leaf Clusters at US Air Force and won the 2008 Project Managers Award at L-3 Communications.

PROFESSIONAL EXPERIENCE

PREMIER PARKS, LLC (ISLAND H2O WATER PARK), Kissimmee, FL

Account Executive Nov 2019 to Present

Spearheads the development and maintenance of Consignment and Affiliate Partners, including but not limited to Resorts, Hotels, Vacation Homes, Online Travel Agencies, and Time Shares.

Develops and delivers collateral for consignment partners and diligently tracks each partner while providing weekly reports of overall sales, partners acquired and lost sales amounts.

Generates new sales opportunities while cultivating and maintaining relationships with consignment partners via weekly calls and E-mails, site visits, and partner events.

MACHINE GUN AMERICA ORLANDO, Kissimmee, FL

Director of Sales and Marketing Dec 2014 to Nov 2019

Directed the overall planning and execution of the company's sales and marketing plans and directly negotiated with ticket resellers in selling attraction tickets for domestic and international markets.

Hired and mentored sales employees while collaborating with the sales team to achieve goals and targets and presented the data from overall sales to the CEO/Owner.

Compiled seven direct reports and coordinated all company's daily operations, including the development of financial statements and schedules.

GLOBAL RESOURCES, Northbrook, IL

Senior Business Analyst Nov 2012 to Jan 2013

Offered analytical assessments to small- to medium-sized businesses relating to their business operations and examined business processes by utilizing SAP and additional software programs.

Interfaced with all essential stakeholders, senior managers, and executives to recommend potential improvements in relation to Project Management consultants.

DIVERSIFIED SYSTEMS RESOURCES, Bartlesville, OK

Technical Analyst Mar 2012 to Jul 2012

Provided Tier 1 and Tier 2 broadband support for 24/7 help desk for over 250 projects, including modem configurations, WAN/LAN settings, VOIP, and Broadband technologies (DSL, Fiber, Fixed Wireless, and Cable).

DDT MANAGEMENT LLC, Bartlesville, OK

Co-Owner Sep 2010 to Jan 2012

Functioned as the Operations Manager of two bar businesses and worked closely with external vendors in maintaining quality products for customers.

Formulated and implemented innovative ways to deliver product mix in maximizing quality while continuously delivering aggressive financial returns for all stakeholders.

Counseled and trained peers and employees of the organization while providing ongoing advice and guidance to strengthen their professional development and personal growth.

MISSION ESSENTIAL PERSONNEL, Linthicum, MD

Training Coordinator/Program Group Lead Dec 2008 to Sep 2010

Devised and executed a formal training program in support of the Intelligence and Security Command and provided training for all recruits traveling to Afghanistan/Iraq while assessing trainees for the effectiveness of training on individual employee growth.

Monitored training standards to ensure candidates met all DOD training requirements prior to deployment while administering training schedules and evaluating relevant external training resources to address training issues.

Provided weekly status reports on candidates' training status and when the candidates will be ready to be deployed to the next stage of processing at the CONUS Replacement Center (CRC).

L-3 COMMUNICATIONS, Iraq

Project Manager – COB Speicher Mar 2007 to Jun 2008

Supported the Intelligence and Security Command and provided operational direction within the division while recruiting, hiring, and onboarding new employees and serving as a liaison between military officials and civilian linguists.

JOHN A. LOGAN COLLEGE – VETERANS AFFAIRS OFFICE, Carterville, IL

Veterans Benefits Counselor Jun 2003 to Dec 2004

Administered all application processing relating to veteran benefits and ensured the applications were processed and applied, including G.I. Bill, veteran grants, and dependent benefits.

ADDITIONAL EXPERIENCE

Training Instructor /SSgt • UNITED STATES AIR FORCE, Germany

EDUCATION

Master of Business Administration (MBA) in General Management • Tiffin University • Tiffin, OH

Bachelor of Arts (BA) in Administration of Justice • Southern Illinois University • Carbondale, IL

LICENSES AND CERTIFICATIONS

Certification in COVID-19 Contact Tracing • Lean Six Sigma White Belt

PROFESSIONAL AFFILIATIONS

• V.F.W. • CFHLA • Drive Chamber • HSMAI • FHIA • Visit Orlando • VRMA • Experience Kissimmee

Daniel J. McCollum, mba

DIRECTOR/ACCOUNT MANAGEMENT

Davenport, FL 33897 Mobile: 618-***-**** adi94k@r.postjobfree.com LinkedIn



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