Sales Manager

RON SODERBLOM

**** ****** ******, ** *****, CA **750

909-***-**** / *************@*****.***

Hospitality and Business Consulting Professional

A highly motivated and uniquely qualified business consulting professional with expert level technical proficiencies and the ability to drive creative solutions leading to a history of success of increased efficiency, service excellence and bottom-line profits. Expertise includes, all areas of business operations, strong financial acumen, technical updates, and configurations, and mentoring and developing employees. CORE COMPETENCIES

Highly Technology Literate: P.O.S programming Creating Operating Systems / Policies / SOP’s

Identifying Critical Issues & Potential Problems New Menu Development / Implementation

Development of Management/Team Members Branding / New Concept Development

Cost Analysis / P&L & Budget Management Multi-Unit Management / Consulting

New Restaurant Openings Marketing, Planning and Promotion PROFESSIONAL EXPERIENCE

Coyo Taco Miami, Florida

General Manager/Training consultant June 2018 to April 2020 Responsible for total operational control at multiple fast casual outlets with a full speakeasy bar including responsibility for creating a training program for the company.

• Charged with developing the training program for both front and back of the house to be rolled out at all existing locations and future openings

• Demonstrated sales increases at the Palm Beach location by 10% subsequent to the off season

• Created a new niche for catering, in house banquets and parties in the speakeasy achieving at least 4 to 5 bookings per month

• Designed wine list appealing to the Palm Beach crowd, designed specialty drinks, and a new happy hour menu, which significantly increased bar sales.

• Took over the Miami location which includes the commissary serving 5 other locations and built on sales as well as developing a full-service bar

Rossa's Cucina Enoteca Ontario, California

General Manager May 2015 to June 2018

Responsible for total operational control at this premier Italian fine dining restaurant including payroll, P&L, inventory, scheduling, hiring, and training.

• Increased sales 10+% year over year

• Designed wine list, specialty drinks, and happy hour menu, significantly increasing bar sales. Cornucopia Foods, Fairplex Pomona Pomona, California IT/General Manager 2010 to 2015

Successfully achieved and exceeded established sales, labor and cost budgets for all major events including the LA County Fair and both NHRA events annually. Due to this success was sent to represent the LA County Fair at numerous Fairs throughout California during a 3-month period.

• Took over operations of The Finish Line Sports Grill as well as the fine dining restaurant during the middle of the LA County Fair, resulting in a positive impact on operational efficiency, sales and staff productivity.

• Increased efficiency of Quest programming, deployment and support including wireless and hard- wired networking, server maintenance, SQL interface and Protobase payment gateway.

• Created new brands and re-branded existing food and beverage concessions to ensure a competitive edge in the mobile food and beverage industry overseeing operations of up to 50 locations. Ron Soderblom 909-***-****

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Boston’s The Gourmet Pizza Restaurant and Sports Bar Rancho Cucamonga, California Consultant/Operating Partner 2005, 2008-2010

• Designed and implemented all corporate policies and procedures and implemented all established franchisor systems for training.

• Hired all management staff and supervised the hiring of an hourly staff of 180.

• Coordinated with general contractor, franchisor, and city officials by the expected target date resulting in a highly successful opening achieving financial goals ahead of schedule. Covina Valley Unified School District Covina, California Nutrition Services District Supervisor 2006-2008

• Supervise nutrition services operations for school district with 20 locations and authored, administered and maintained new department standard operating procedures.

• Implemented special programs including HACCP and a new department operations manual.

• Responsible for opening new kitchens, remodeling existing high school kitchens, and centralizing food packaging in 3 kitchens for 12 satellite locations.

• Developed and executed plans to streamline operations and increase the speed of service at all school locations.

CAFÉ TU TU TANGO Orange, California

General Manager 2002-2004

• Responsible for all operations and P&L management for a restaurant grossing $5M annually.

• Recruited, trained, and developed all management and hourly team members.

• Wrote the sales and operations budgets for fiscal 2003 and showed positive growth.

• Designed and implemented annual marketing strategies using Tom Feltenstein’s Marketing Boot Camp showing significant revenue increases.

Brinker International, On the Border Tucson, Arizona General Manager 2000-2002

• Increased operating profit by 14% within 2 months and improved unit comparative sales from negative double digits to positive within 3 months.

• Significantly reduced hourly employee turnover, maintaining at 95% or less.

• Conducted quarterly train the trainer seminars, and monthly trainer/safety committee meetings.

• Participated in new unit opening of Palm Valley location and assisted briefly in all other Arizona locations providing positive feedback as well as suggestions for improvements storewide. Ron Soderblom 909-***-****

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EDUCATION

California State Polytechnic University, Pomona, CA Bachelor of Science, Business Administration

ADDITIONAL SKILLS / TECHINICAL ABILITY

• Expert use of applications including Windows 10, Google Chrome, iOS operating systems, MS Word, Excel, PowerPoint, and Outlook, as well as multiple point of sale systems including POSI Touch, Quest and Breadcrumb (expert programming level).

• Strong with designing and maintaining Excel workbooks for budgeting, purchasing, inventory, cost of sales and labor management.

• Strong working knowledge of Restaurant 365.

• ServSafe Certified – former instructor and exam proctor.

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