EXPERIENCE

Owner/Marketing Consultant

Hill Country Marketing Solutions

Fair Oaks Ranch, Texas

AUGUST 2020 – PRESENT

Started this marketing agency to help small businesses that are unique to the Texas Hill Country. These businesses, wineries, craft breweries, guest ranches, hunting ranches, and local hospitality, are not properly serviced by most marketing agencies. They need someone with local

knowledge and expertise to market their businesses to their target audience. For these businesses, I provide website design, social media marketing, SEO, local SEO, video production, and digital advertising campaigns.

https://hillcountrymarketing.biz

Marketing Manager

Connexa

Comfort, Texas

JULY 2019 – MARCH 2020

Connexa is a manufacturer and integrator of power, automation, and connectivity systems. I was laid off from this job due to Coronavirus crisis. Managed all digital marketing and social posting for the company. Added SEO elements to the company website and created over 1400 backlinks to improve search engine ranking. Created, optimized, and managed Google display and search ad campaigns,Facebook/Instagram ad campaigns, and LinkedIn ad campaigns. Created and updated marketing brochures as needed. Updated company website and built custom landing pages for ad campaigns and promotions. Used Google Analytics to track web statistics, leads, and journey of website visitors. Created new product launches. Created and manage public relation campaigns and press releases. Created Subject Matter Expert (SME) content and articles for trade magazine and social postings. Monitored market trends, new competitive products, market research of emerging markets to create and keep a competitive edge for Connexa. Face-to-face and social media networking with industry influencers, editors of trade publications, and other subject matter experts to promote Connexa. Worked trade shows, industry networking events, and local business networking events to promote Connexa. Cold called prospects in new and emerging markets, prospected and developed new leads to hand off to the sales team. Trained new sales representatives on prospecting, the art of cold calling, and relationship building. https://www.connexa.com

Digital Marketing Consultant/Team Leader

RevLocal

San Antonio, Texas

JUN 2017 – JULY 2019

Implemented digital marketing strategies for small to medium businesses. Built sales pipeline through prospecting, business organizations (chamber of commerce), and networking. Strategies included SEO, web design, social media marketing, online advertising (social ads, Google PPC ads, retargeting ads) and review marketing. Monitored results through a proprietary portal to make sure clients’ goals were being met. Worked with marketing strategists, paid ads team, and social media team at the corporate office to achieve results. Hired, trained, and mentored a team of consultants for the San Antonio market and managed results.

Business Owner

The Vineyard II - Texas Wine and Craft Beer,

Eagle Lake, Texas

JUN 2014 – DEC 2017

Upscale wine and craft beer bar featuring Texas wines and craft beers. Bought a historical building built in 1912 and totally restored it to modern standards. Grew the business exclusively through social media, including Facebook, Google, Website, Email Marketing, Instagram, and Twitter. Targeted marketing efforts to a 5 county region produced over 4,000 social media followers and 3,000 email followers. Current targeted social media reach is 22,000 people. 70% of clientele are out of town visitors. The business was named the #3 wine bar in the state of Texas by Best Things Texas, https://bestthingstx.com/wine-bars/ . Business has been profitable since the first month in business. Sold the business in 2017 for a profit. http://www.thevineyard2.com

Business Owner

Bullard Farming, Eagle Lake, Texas,

AUG 2012 – MAY 2017

Managed all aspects of 3,000 acre commercial farming operation. Farm produces 12 million pounds of rice annually, 4 employees, annual sales of $1.5 million, annual capital expenditures of $200,000+, and $1.2+ million annual budget. Operated large equipment such as farm tractors, sprayers, combines, excavators, and dozers. Designed irrigation system and field gradients, then used equipment for moving dirt to get proper drainage and lower water usage. Licensed pesticide private applicator.

Managing Partner, Sales & Marketing Consultant

Bullard Interests, LP, Houston, Texas

SEP 1999 – AUG 2012

Worked with small to medium businesses to generate revenue through targeted sales and marketing strategies. Would generate sales through sales calls, site visits, ad campaigns, building relationships with influencers, trade shows, and digital marketing efforts. Once revenue growth was realized, would hire and train sales force to continue growth.

Clients included:

APEC/Island Engineering - Small engineering firm in Hutto, Texas that opened a branch office in Galveston, Texas in the aftermath of Hurricane Ike in October of 2008. Developed sales strategy that included working with City, County, FEMA, Construction firms, Architects, and other stakeholders to win engineering contracts for the rebuilding effort. Also, targeted adjusters, attorneys, and insurance companies to provide damage assessment studies of storm damaged structures. Generated over $750,000 annual sales in the first year to the branch office, then hired and trained staff to maintain customer relationships and continue sales growth.

Strike Pro Lure Company - International fishing lure manufacturer based in Taiwan with a goal of breaking into the U.S. market. Developed a sales and marketing strategy that included store and online placement through major outdoor retailers and independent sporting goods stores. Developed advertising campaign to include outdoor magazines, fishing tournament sponsorship, outdoor television show

sponsorship, point of sale(POS) promotional displays, and digital presence on website, outdoor blogs, and Youtube videos. Developed strong relationships with market influencers (magazine editors, bloggers, industry experts) to drive product awareness. Was able to get store placement in Cabela's, Gander Mountain, Sportsman's Warehouse, Mill's Fleet Farm as well as over 100 independent sporting goods stores nationwide. Hired and trained a nationwide network of manufacturer representatives to maintain store presence as well as add new stores.

St. Luke's Hospital, Texas Health Resources, Shriners Hospital, St. Joseph's Hospital, and many smaller hospitals

- Developed database software and trained HR staff to target market job openings to nurses during the extreme nursing shortages in the early 2000's. Helped hospitals meet their staffing goals

Previous Positions

Technical Recruiter

Management Alliance Group of Independent Companies, Houston, Texas

May 1998 – Sep 1999

Plant Superintendent

Harland Clarke, Houston, Texas

Nov 1996 – May 1998

Managed check production facility with 60 employees that directly reported to me.

Sales Process Engineer, Industrial Engineer

Harland Clarke, San Antonio, Texas

May 1992 – Oct 1996

Implemented manufacturing automation and process

automation projects. Projects included mail sortation systems in 18 locations, high speed digital laser printing equipment in 2 locations, sales force automation to entire sales force, and designed and implemented production layout for 5 new plants.

EDUCATION

TEXAS A&M UNIVERSITY, COLLEGE STATION, TEXAS

Graduated in 1991, Bachelor of Science – Industrial Engineering

INTERESTS

Travel, outdoors, hunting, fishing, SCUBA diving. Former collegiate football player that thrives on competition and achievement.

Contact this candidate