Social Media, Digital Marketing, project management

Kristine Pau

adi7er@r.postjobfree.com 415-***-**** kristinepau.me

Education

University of California Berkeley ‘21 B.A. Economics and Data Science Relevant Coursework: Analytic Decision Modeling Using Spreadsheets, Corporate Finance, Marketing, International Trade, Data Structures, Marketing Strategy, Principles and Techniques of Data Science, Econometrics Work Experience

Cyberhaven

Marketing & Sales Intern August 2020 - Present

● Conduct market research and analyze past data to refine the customer base to help build the company’s foundation.

● Use Google Analytics to understand how the paid ads are performing and figure out which areas need to be refined and who our target audience is

● Build campaigns centered on target groups with LinkedIn to improve awareness and the reach of the company

● Created the year end newsletter to send to over 1,000 CISOs, VPs, and CEOs Kpowdesigns

Founder, CEO & designer May 2020 - Present

Decided to start my own accessory business to express my creativity and provide a voice for minority communities

● Wear multiple hats working on the different elements of running a business like operations, finance, marketing

● Investing $100 total on materials and ads to start out, I generated over 200 sales on Etsy in the first 2 weeks & one of my pins has become a best seller in its category

● Creating a strong customer relationship by writing personal notes for every order and reaching out to get feedback Outhrive

Project Manager June 2020 - Aug 2020

● Led a team of 7 students (high school & undergrad) to help Mad Seoul (a local Korean restaurant) in creating strategies adapting to the pandemic for marketing, developing a hot spot, and creating partnerships to help drive sales

● Helped increase online orders by 20% and finalizes over 5 partnerships with upcoming festivals, delivery platforms

● Organized and facilitated team meetings, checked in with members every other week to check their progress Market Games

Digital Marketing Intern June 2020 - August 2020

● Facilitated growth of community and student engagement with emerging platforms through direct messaging. Grew social media channels by 900% and increased engagement by over 200%.

● Researched and narrowed down objectives and KPIs for Market Games’ before designing and creating a dashboard using spreadsheets to track the company’s social media performance

● Planned and executed social campaigns and generated over 1,000 impressions across Facebook, LinkedIn, and Instagram per content release

Full Plate Consulting

Consultant May 2019 - Mar 2020

● Worked with multiple restaurants and bars to build marketing strategies by applying the latest trends and conducted various research projects for clients around the Bay Area

● Contemporary Jewish museum - looked into foot traffic and demographics in downtown SF to create a business plan and presentation for their expansion plans

Leadership

Cal Club Tennis

Fundraising officer July 2019 - May 2020

● Raised over $500 on GoFundme to help the team go to Nationals in Orlando, Florida Skills

Languages: Cantonese and Mandarin Google Ads certified Technical: Microsoft Office, Google Analytics, Outlook, Jupyter Notebook, Python, Java, SQL, Pandas, html, CSS Design: Adobe Illustrator, Photoshop, Procreate, Figma, Adobe XD Strengths: Leadership, Public Speaking, Data-driven, Communication

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