Communications Professional

Harold Toliver

773-***-**** / adi7e3@r.postjobfree.com

PERSONAL SUMMARY

An ambitious and dedicated professional with 5+ years of experience in the Integrated Marketing Mix; looking to re-establish a career path in Communications with hopes of assisting organizations in creating a seamless message to their stakeholders.

PROFESSIONAL EXPERIENCE

Dean of Students, EXCEL ACADEMY OF ENGLEWOOD, Camelot Education, Chicago, IL, 2014–2015, 2017 - current

Assists in carrying out the school’s academic and behavior programs. Responds to the challenges presented by today’s diverse student population and assist in finding programs to build character. Provides proactive leadership to engage all stakeholders in the delivery of programs and services to support the students’ academic achievement, personal and social development. Works cooperatively with the principal, counselor, staff, and parents towards a positive school climate.

●Monitor, analyze, and report the behaviors of students

●Refer students to social or behavioral programs and services which may assist with development

●Analyze student behavior during crisis situations and use approved methods to deal with issues

●Use Restorative Justice techniques to bring students and parents to one accord

●Serve as an advocate to de-escalate school/class related disruptions

●Assist teachers with in-class disruptions and suggest ways to respond during teachable moments

●Work closely with students, parents, and community members to improve the students’ quality of life

●Provide parent education and training to help families play an active role as co-educators

●Complete daily progress reports and records to assess student participation in the educational process

●Support and assist in implementation of behavior plans to boost student success in the classroom and community

●Maintain appropriate records and ensure that behavioral interventions are implemented

●Provide coaching and professional development programs to students and teachers

Dean of Students, PERSPECTIVES CHARTER SCHOOL, Chicago, IL, 2016 - 2017

● Assist students in establishing high standards of conduct

● Properly address the improvement of student attendance and discipline

● Refer students to social or behavioral programs and services which may assist with development

● Coordinates with other deans to ensure coverage within school building

● Assist in developing and administering practices dealing with campus control and security

● Serve as an advocate to de-escalate school/class related disruptions

● Investigate student complaints and grievances

● Work closely with students, parents, and community members to improve the students’ quality of life

● Investigate attendance issues and assign appropriate consequences for truancy

Operations and Technology Associate, DEMOCRACY PREP CHARTER HIGH SCHOOL, New York, NY, Aug 2015 – Dec 2015

Served as point contact for computer hardware/software issues; created help desk ticket system, which identified and prioritized issues. Maintained the wifi infrastructure of school building. Google classroom Administrator.

●Served as technology resource and assist students, staff and teachers in learning how to effectively use key classroom technologies

●Supervised the procurement of student based computers and installation of school-wide Wifi network

●Managed student data processing, analysis, and reporting; including state standardized testing

●Identified and resolve technical issues

●Worked with vendors to fix technical issues

●Developed guidelines for technology help and hardware check outs

●Managed and troubleshoot school computer hardware /software, copiers/printers, wireless environment, and other technology equipment

Interactive Marketing Specialist, ZEBRA TECHNOLOGIES, Vernon Hills, IL, 2010 - 2013

Developed and executed online and social media marketing campaigns for email and other marketing vehicles. Created and maintained strategic lead generation and campaign optimization plans for emails, microsites, and social media. Maintained corporate website to increase lead generation goals. Distributed and maintained customer lead information through CRM system to maintain accuracy of lead information. Provided communications counsel to senior management to enhance company success by applying proactive communications strategy. Maintained social media strategies for regional marketing organization through Twitter, YouTube, and LinkedIn as means to communicate to potential customers and partners.

●Created best practices for segmentation and lead nurturing of email and direct marketing vehicles

●Increased open (5%) and click-through (3%) rates for marketing communication emails

●Developed lead generation programs, reporting and management programs for multi-channel Salesforce system for national sales team of 50

●Setup and utilized web analytics tools to track, report on, analyze and optimize online marketing efforts using Google analytics and other metric tools

●Provided setup and administrator of Salesforce, Eloqua and related CRM systems

●Liaised to third party marketing companies, for project management and execution of related marketing material

●Created regional PR/marketing communications to ensure message alignment with business strategy while creating processes for efficiency of implementation

●Served as supervisor of two to four individuals to complete marketing goals: proved key contributor to global marketing team, driving PR strategy within global marketing plan

●Acted as project manager to outside creative sources, such as SilverPop, Red Foundry, IMD Designs and XL Designs

Northern Illinois University, DeKalb, Illinois

Information Technology Manager/Web Development Coordinator – Graduate Assistant, 2007-2010

Maintained student government’s (SA) computer infrastructure of 30 computers, including hardware/software, data systems, content management systems, websites, facsimile, and other communication systems. Handled and resolved computer hardware/software, accessory, and database issues by troubleshooting needed equipment. Maintained and updated Northern Illinois University’s website, using HTML, CSS, JavaScript, and interactive media design techniques. Corresponded with students and faculty about concerns regarding campus programs and student government of Northern Illinois University.

●Created organizational technology guide to help improve University’s student affairs and student government operation and effectiveness.

●Acted as liaison to Information and Technology Services department. Oversaw research, purchase, and installation of computer hardware/software and accessories for university departments.

●Updated student-affiliated web pages. Led in procurement of promotional items for University giveaways.

●Created integrated marketing plan for the Student Life office of NIU. Incorporated social media and video into Student Life website.

●Served as administrator to student organizations for University’s web space.

●Increased views to student government’s website by 8%, measured by using web-based analytical tools.

●Prepared and edited organizational publications for internal and external audiences, including monthly University newsletters, brochures, pamphlets, email blasts, and blog posts.

●Created event flyers and logo brands for University-sponsored events, using Adobe Design Software.

●Supervised an office of two help desk assistants

EDUCATION

Masters of Arts Digital Communications and Media Arts (April 2021)

DePaul University, Chicago, IL

Integrated Marketing Certificate, November 2017

University of Chicago, Chicago, IL

Bachelor of Arts Communication, 2007

Northern Illinois University, DeKalb, IL

CERTIFICATIONS

Google Certifications, 2020

-Google Ads Search

-Google Ads Display

-Google Ads Video

-Google Ads Measurement

-Shopping Ads Measurement

SKILLS

Adobe Design Suite, Final Cut Pro, ProTools/Logic, IMovie, HTML/CSS, WebCRMA (CMS), PeopleSoft, SalesForce.com (DB), SharePoint, Eloqua (CMS), SalesForce.com (DB), Google AdWords, Google Analytics, Social Media platforms, Hootsuite, all Mac programs, all MS programs.

FREE-LANCE AFFILIATIONS

Excel Academy of Englewood, Athletic Director, 2019-current

Excel Academy of Englewood, Head Basketball Coach, 2017-current

Social Creative Brand, WebMaster/ Graphic Designer, 2018-current

Maintain website and create marketing communications for clothing brand and affiliate organizations

http://www.socialcreativebrand.com

Alpha Phi Alpha Fraternity, Inc., WebMaster/ Graphic Designer, 2006-2019

Maintain website and create marketing communications for Non-profit fraternal organization

http://www.ephialumniassociation.com

The Society for the Analysis for African American Public Health Issues (SAAPHI), Webmaster, 2008-2017

Maintain website for Non-profit organization

www.saaphi.org

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