Social Media Digital Marketing

KYLEE GILLESPIE

adi7dr@r.postjobfree.com 480-***-**** Mesa, AZ 85205 linkedin.com/in/kylee-gillespie EDUCATION

Arizona State University - Phoenix, AZ Expected in 05/2021 Bachelor of Arts: Journalism & Mass Communication - Public Relations Minored in Digital Audiences

-Certificate in Cross-Sector Leadership, Public Service Academy

-Member of Public Relations Student Society of America, ASU

-Member and Scholar of Next Generation Service Corps

-GPA 4.00

Maricopa County Community Colleges - Mesa Community College - Mesa, AZ 05/2019 Associate of Arts & Associate of Applied Arts: Public Relations

-President of Sigma Chi Eta - National Communication Association (NCA)

-President and Public Relations Officer of Phi Theta Kappa - National Honors Society PROFESSIONAL SUMMARY

Dedicated Journalism and Mass Communication student with extensive leadership skills seeking relevant work experience within the realms of public relations and digital audiences. Excellent writing, editing and proofreading skills. Employs good judgment and manages projects from beginning to end. Excels in deadline-driven environments and is passionate about growing and enhancing existing skills. WORK HISTORY

Digital Marketing Specialist Digital Audiences Lab, Arizona State University - Phoenix, AZ 08/2020 - 12/2020

-Created and measured data-driven growth strategies for clients leveraging social campaigns, SEO and A/B testing

-Successfully ran paid and organic ad campaigns through Facebook, Twitter, Google Search and Display Ads, Outbrain and Brandzooka for six clients

-Created graphics and other media content with Canva and Adobe Software Marketing and Public Relations Intern Phoenix Cancer Support Network - Phoenix, AZ 06/2020 - 12/2020

-Updated and maintained PCSN's social media presence, including scheduling Facebook and Instagram updates

-Assisted in planning, writing and managing monthly eNewsletter

-Draft, distribute and pitch news releases, media alerts and other stories

-Design flyers, graphics, evites and other marketing material for major events hosted by PCSN

-Updated PCSN's website when needed

-Set up and coordinate online auction and assist in the preparation for PCSN's Annuals Gala Student Ambassador Student Life & Leadership, Mesa Community College - Mesa, AZ 08/2017 - 05/2019

-Plan and host on-campus events to engage students with student life.

-Supervised onboarding procedures for incoming freshman, supporting their transition into college life and provide campus tours and New Student Orientations.

-Distributed mail, filed documents and answered telephone calls.

-Interacted with college and prospective students and parents during tours and student visit days, answering questions and providing insight.

Media Relations & Special Events Intern Institutional Advancement, Mesa Community College - Mesa, AZ 08/2017 - 05/2019

-Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style.

-Developed original content for blog posts and website articles.

-Provided administrative support to senior team members.

-Prepared social media posts and videos with eye for viral content strategies. SKILLS

Copy Writing, Editing, Press Releases, AP Style

Adobe Photoshop, Premier Pro, Audition,

InDesign

Trello, Airtable, Monday, Later, Tweetdeck

Microsoft Office

Wix, WordPress

Creative Problem Solving

Social Media Management

Google Analytics, Google Ads Certification:

Display, Search, Videos, Measurement

HubSpot Content Marketing Certification

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