Sales Marketing
Resume:
Robert Katalenic
Macomb, Michigan 48044
Exceptional Technical Sales Achievement & New Account Penetration
Helping automotive OEMs and suppliers cultivate innovative electronics
into saleable products which meet customer needs
IMPACT & RESULTS
High-performing global leader with over 20 years’ experience helping the traditional automotive OEMs and EV startups cultivate innovative electronics into saleable products which meet customer needs
Led nationwide team as VP Sales, North America acting as single point of contact for regional performance to corporate team in London, UK, multicultural team of regional leadership in SA, EU, AP
Developed and executed successful sales and marketing campaign strategy for company’s new vehicle access system targeting west coast EVs leading to first and only successful business award from Faraday Future for Bluetooth modules, sensors, and significant upfront development funding
Global automotive business lead focused on penetration of early ADAS adopters of Mercedes-Benz and BMW in Germany, transitioned success to NA OEM DaimlerChrysler and Visteon
Directly established physical office presence in US with additional sales and field support personnel
Automotive News Innovation awards for my team – 2019 – including PACE Finalist Award for Bluetooth “Phone-As-A-Key” wireless vehicle access system
Awarded for Excellence in Sales and Marketing by Global Tier 1 Supplier for initiation and execution of innovative marketing strategies, obtaining +$50M incremental revenue from increased current year volume of infotainment electronics to General Motors
Technical white paper presentations and press interviews at global auto industry events including SAE Detroit, ITS World Congress, Telematics Update, Germany. Presenter at Society of Information Displays conference at BMW’s Fitz R&D facility in Munich.
Press interviews including AutoExpo in Paris, France which lead to publication of my article in European Automotive Engineering Magazine
EDUCATION
Bachelor of Science in Electrical Engineering (BSEE)
Lawrence Technological University – Southfield, Michigan
BROAD TECHNICAL EXPERIENCE
NAVIGATION/GPS • INFOTAINMENT • TELEMATICS - DSRC, CV2X
INTEGRATED CIRCUITS (IC) FABRICATION • HMI C-CODE GENERATION
ONSTAR MODULE • PASSIVE ENTRY/PASSIVE START (PEPS), RKE • BIOMETRICS
XM SATELLITE RADIO • SDARS ANTENNAS • RADAR ACC • LIDAR BLIND SPOT DETECTION
EV POWER MODULE • OCCUPANT DETECTION • PREMIUM AUDIO, AMPLIFIERS
SENSOR, ACTUATORS • REAR SEAT ENTERTAINMENT • BLUETOOTH PHONE-AS-KEY (PAAK • NFC
IN-CIRCUIT EMULATORS (ICE) • ELECTROMAGNETIC FEA – EMI/EMC
ROBERT KATALENIC Page 2 **********@*******.***
PROFESSIONAL EXPERIENCE
VOXX AUTOMOTIVE Auburn Hills, MI 2015 – Present
Global supplier of vehicle access/control, rear seat entertainment (RSE) systems to automotive OEMs
Strategic Business Development
Took innovative technologies, nurtured into production intent products, and determined alignment with customer requirements. I developed and executed a targeted strategy for the West Coast startup EV OEMs to promote the company’s proprietary Bluetooth (BTLE) technology as a smartphone replacement of key fobs and traditional passive entry systems.
Utilized several vehicle demonstrations and proof of concepts (POC) I won the company’s first and only business award for Bluetooth “Phone-as-a-Key” system from Faraday Future in support of their FF91 electric vehicle program’s “Seamless Entry System”. Award included significant upfront NRE, production hardware control module, multiple locating sensors, per vehicle IP license and ongoing software support.
My submission of this now successfully commercialized innovation to Automotive News received a PACE Finalist Award in 2019, giving VOXX industry recognition as a pioneering technology supplier.
JATO DYNAMICS Troy, MI 2011 – 2015
Global supplier of automotive business intelligence, comprehensive research of vehicle specifications, pricing, sales registrations, and industry news
Vice President of Sales, North America
As Vice President, lead the North American sales team. Acted as single point of contact for regional performance to corporate executives in the UK in coordination with multicultural team of regional leadership in Europe, South America, and Asia. Supported development of new products to target automotive component suppliers leveraging my GM and Delphi firsthand experience.
As Sales Manager for the Midwest region, successfully met quota to OEMs GM, Ford, Nissan and Hyundai-Kia and Tier 1 suppliers. This included the First Sale to Tier 1 Supplier (Continental) and First Sale to an OEM (Ford) of key incentives data and First Sale to General Motors after company’s 20-year presence in region.
GENERAL MOTORS Pontiac, MI 2009 – 2011
Supported the newly re-acquired Delphi Kokomo manufacturing facility which produced Semiconductor Integrated Circuits (IC), Power Electronics, Engine Controllers and Sensors.
Business Development, New Product Business Innovation
Facilitated the initial critical post-bankruptcy emergence objectives to transition all existing Delphi programs and their entire customer base to the newly formed GM Components Holdings and ensured an uninterrupted supply of components and revenue.
Developed and presented business case proposals to senior management for new technology in efforts to generate additional revenue and increase utilization of the newly acquired IC Fabrication facility and three other former Delphi manufacturing facilities acquired by GM.
DELPHI ELECTRONICS Auburn Hills, MI 2003 – 2009
Global supplier of not only Infotainment Systems: Touchscreen Navigation, OnStar telematics, XM Satellite Radios and SDARS Antennas but also ADAS and Safety Systems: Adaptive Cruise Control (ACC), Radar Back Up (BUA) and Passenger Occupant Detection Systems (PODS).
Business Development, Product Marketing
Successfully developed cross functional relationship with customer’s engineering, product planning, marketing, and brand development teams to identify target vehicles/programs and outlined roll out plans to meet requirements for future technology and products.
Initiated and executed innovative marketing strategies which obtained substantial incremental revenue and operating income from General Motors: Satellite Radio revenue increased +$10M by implementing “Fast Start” campaign, Navigation Radio revenue increased +$31M by successfully negotiating engineering and marketing changes on two individual truck platforms.
Awarded for “Excellence in Sales and Marketing Performance” by the senior executive Delphi leadership team in recognition of these accomplishments.
1-586-***-**** • **********@*******.*** • http://www.linkedin.com/in/katalenic
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