Social Media Marketing

ALEX (HSIANG) LIN Los Angeles, USA m: 818-***-****

adi647@r.postjobfree.com linkedin.com/alexhsianglin PROFESSIONAL EXPERIENCE

2020

FREELANCE MARKETER

● Develop eCommerce promotional strategy working alongside channel owners and merchants for Household Good Suppliers

● Report data insights on products, engagement and site merchandise performance on Woocommerce, Shopify and Amazon Sellers

● Manage digital KPIs to ensure optimum merchandising efficiency and work with marketing team to execute marketing campaigns, landing pages and website conversion opportunities to increase sales

● Analyze sales to optimize listing pages, imagery, copywriting/web content, ad spend, inventory, and other key areas to help website grow online

NET CHECK INVESTIGATIONS, BURBANK, CA, 2020

DIRECTOR OF MARKETING & BUSINESS DEVELOPMENT

● Lead the development and execution of strategic marketing plants in line with potential clients’ goals and business objectives, guiding a team of 5.

● Direct sales activities for key accounts and territories, with a focus on targeting real estate, medical and senior care industries; leverage expertise in LinkedIn Sales Navigator to optimize sales operations.

● Spearhead the design, development, and implementation of social media accounts, marketing strategies and sales plans to drive continuous business development and brand expansion.

● Pioneer the development of new business in existing markets, conducting in-depth market research and analysis to successfully open 4 entirely new regions.

● Pilot initiative that increased viable lead generation by 50% in the first year.

● Craft and manage multi-media campaigns to achieve maximum branding and logo exposure within target markets, utilizing Facebook, Instagram, LinkedIn, twitter, and Google Adwords

● Govern the design and maintenance of the company website, aligning brand imaging and messaging with overall business objectives.

● Generate increased client traffic to the company site by developing a direct mail piece.

● Responsible for managing a Marketing Department budget of $5000, while orchestrating development efforts to maintain profitability with effective resource allocation.

CHARMING HOLIDAYS / CHARMING TRAVEL DESTINATIONS, EL MONTE, CA, 2016 – 2020 SENIOR MARKETING COORDINATOR – MARKETING DEPARTMENT

● Coordinated and managed events that targeted specific audiences to drive business growth and brand resonance within key markets.

● Entrusted with managing the Marketing Department budget, overseeing all marketing activities to ensure profitability and efficiency.

● Coached, mentored, and managed junior associates, teaching them best practices in marketing and management while supporting them in balancing their work schedules.

● Evaluated event requirements to craft strategic plans to engage target audiences and achieve both marketing and business objectives.

● Liaised with the suppliers, investors and sponsors to develop and direct the company’s marketing and public relations campaigns.

● Established strategic affiliate marketing goals with media representatives and partners, such as influencers, Groupon, and Travelzoo to secure promotion and advertisement.

● Headed customer acquisition valuation; led development of project KPIs, scopes, and timetables to promote productivity and planning.

● Supervised and proactively managed company platforms and communication channels, including the official websites, email blasting content, and social media.

EDUCATION AND CREDENTIALS

MASTER OF BUSINESS ADMINISTRATION (M.B.A.), 2016; Trine University, Angola, Indiana; GPA: 3.9 / 4.0 HONORS & ACTIVITIES

HOST & EXHIBITOR – TRAVEL & ADVENTURE SHOW, MULTIPLE CITIES (2017 – 2019) FIRST PLACE PRIZE – ESSAY COMPETITION, TRINE UNIVERSITY (2016) ADDITIONAL INFORMATION

Languages: Fluent English and Mandarin

Technical Proficiencies:Adobe Photoshop, Adobe InDesign, Google AdWords, Google Analytics, Shopify, Wix, WordPress, Email Marketing(Klaviyo, Constant Contact), Project Management

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