BRUCE D. SUNLEY, P. Eng., MBA

**** ********* *****, ***********, ******* L5C 2C2

Phone: 416-***-**** E-mail: adi5yb@r.postjobfree.com

LinkedIn Profile : http://ca.linkedin.com/in/brucesunley

Profile

Senior Management Executive with an accomplished career track known throughout the HVAC and Hydronic industry for delivering and sustaining profit gains within a highly competitive market.

Excellence in development and execution of strategic business plans

Strong technical abilities and operational experience

Experience in launching new products; marketing programs and business expansion.

Proven ability to analyze situations and create solutions

Manages, motivates, directs and organizes others to outstanding results

Creates and maintains a workplace based on the principles of integrity, leadership, ownership, a passion for winning, and trust

P&L, competitive sales, operations and business analysis

Professional Experience

The Master Group (Commercial HVAC Distributor) May 2019 – Present

Sales Engineering-Heating

Responsible for representing the company, promoting commercial heating products to consulting engineers and commercial contractors, to achieve prime specification position and close project sales. Respond to the requirements of the customers with the objective of increasing sales and profits. Responsible for developing and leveraging the company’s value propositions based on knowledge of customer challenges and business objectives. Find, qualify and onboard new accounts through various methods of outbound prospecting.

Establish relationships with GTA engineering firms(20+) and commercial contractors(15+) to specify and sell commercial heating products

Ensure the solutions being proposed to the consultant meet the technical, financial and scheduling requirements of the project as per building owner requirements.

Successfully build sales of new commercial boiler products to contractors for 15 projects in first year valued at $2.2M

Ensure profit margins for project sales were achieved (avg. 22% GM)

Exceed first year targets for sales and GM by +50%

Provide product and heating systems training to both internal colleagues and external customers.

Camus Hydronics Ltd. (Commercial Boiler Manufacturer) June 2017 – November 2018

Operations Manager

Responsible for the overall management, direction, and coordination of plant operations, ensuring that divisional production objectives are achieved at the lowest cost consistent with quality requirements. Co-ordinate and manage all production, manufacturing and materials activities and functions to execute manufacturing schedules based on customer requirements and plant capacity. Manufacturing volume of $30M US range. 75+ reporting employees.

Achieve objectives by delegating authority to key managers and supervisors in the production, production control, materials, quality and design, and coordinate actions with other cross functional areas of the company.

Manage site safety and environmental compliance programs.

Develop business plans and budgets, and manage operations within capital and operating budgets to achieve desired goals, KPI’s, revenue and EBIT objectives. Responsible for P&L performance.

Generate and present reports to corporate senior management on a regular basis for KPI and operational performance factors.

S.A. Armstrong Ltd. (Pump and Controls Manufacturer) September 2014 – June 2017

Regional Sales Manager-Toronto

Responsible for management of all facets of sales for commercial pump and control products and systems. Implement and manage sales and service strategies to achieve sales and market share growth. Develop customer support policies, procedures and practices to achieve best in class capabilities. 12 direct reports, $15M+ sales portfolio.

Co-ordinate and manage all sales/service activities within the Toronto regional area. Manage a direct sales engineering team to promote and sell products to owners, consulting engineers and commercial contractors.

Responsible for development of new business and customer opportunities within the region. Manage all sales and quotation activities to ensure competitive price position and project sales success.

Responsible for identifying, developing and training of outside and inside sales personnel. Provide leadership to the sales team to achieve sales goals and objectives.

Manage margin and cost centres of the regional sales team to achieve budgeted expectations.

Actively participate in development of sales and business plans and strategies to achieve company goals and objectives. Generate and implement actions to fulfill plans.

Mitsubishi Electric Sales Canada Inc. (Heat Pump Manufacturer) March 2013 – August 2014

General Manager-HVAC Division

Responsible for all sales, technical and operations management aspects, P&L, and business development for the residential mini-split and commercial VRF business of the HVAC division.

27 employees, $45M+ portfolio. Achieve 15% sales growth in first 12 months in position.

Actively lead development of strategic business plans and tactical implementation of business and sales plans for the HVAC Division. Prepare and present sales and budget plans to the President with the objective of continuously expanding and growing the business.

Develop, set, manage and monitor the HVAC sales and operational budget. Assign, monitor and report on sales and operational targets, goals and objectives for the HVAC division.

Develop sales and marketing plans to achieve sales and market growth. Increase market share from 16% to 20% in year one of position.

Provide leadership and manage all aspects of the day-to-day operation of HVAC division.

Work with principles within the distribution channel to build and manage relationships with distributor partners and develop aligned business growth strategies and tactics for the HVAC division.

Rheem Canada Limited (HVAC, Water Heater, Boiler Manufacturer)

Canadian Sales Manager-HVAC/Hydronics January 2010 – September 2012

Accepted this position as a result of the amalgamation of Raypak Canada under the umbrella of Rheem Canada. As part of the senior leadership team, responsibilities include sales and business development for HVAC and hydronic heating product segments – $35M+ portfolio

Achieved growth of 40% within the categories in the first 18 months of the mandate. Manage all Canadian sales, business development activities and staff related to HVAC and hydronic product categories.

Manage relationships with multiple HVAC distribution partners and numerous independent boiler representative companies. Cultivate relationships with new and existing customers.

Actively lead development of five year strategic business plan for HVAC growth. Implement actions related to strategic plan to achieve sales and market share growth. Achieved +$10M and double market share in first 18 months.

Actively participate in business planning and management of capital and operating budgets as member of the senior management team within the company. Develop sales and operating budgets for product categories.

Coordinate product planning and marketing activities with US based divisional manufacturing operations.

RAYPAK CANADA LIMITED (Boiler Division of Rheem)

V.P. – General Manager June 2000 – December 2009

Responsible for all managerial aspects, P&L, capital expenditures of unionized boiler and pool heater manufacturing operations - 40 employees, +$15M revenue Canadian based facility.

Implemented methods and strategies to improve efficiency, performance and profit of operations.

Developed business plans and managed capital and operating budgets to achieve desired revenue and EBIT objectives for pool heater and boiler businesses.

Developed opportunities, identified customers and implemented strategies that contributed to revenue and EBIT growth. Average +10% annual growth during tenure as G.M.

Developed sales and marketing programs for various product sectors.

Provided technical service, and sales related information/advice/training to customers, consulting engineers, contractors, service technicians and sales representatives.

Negotiated union contract terms with union representatives.

Implemented corporate strategy to consolidate operations and close Canadian based manufacturing operations and transition business to a warehouse distribution model. Managed all personnel, business, operational and legal issues related to the closure. Developed new procedures to transition to distribution model and provided seamless product availability for Canadian customer base.

Manager of Engineering and Technical Sales December 1999 – May 2000

Provided engineering and technical support for products to customer base.

Developed new pool heater design and implemented to marketplace.

GARLAND COMMERCIAL RANGES LTD. (Comm’l. Restaurant Equip.Mfg.) September 1995 –November 1999

Director of Engineering

Responsible for management of Product Development, Manufacturing Engineering and Engineering Services for $75M commercial appliance manufacturing company with over 40 gas and electric product lines; directed a team of 12 engineering managers and staff.

Coordinated all engineering functions related to development and manufacture of products; significant level of involvement in areas beyond engineering such as sales/marketing, manufacturing and materials planning.

Actively participated in business planning and decision making within other functional areas of the company; developed and implemented operational plans to add 5 product lines and boost capacity from 22,000 to 55,000 units/year within an 18 month period.

Developed and managed capital and operating budgets for engineering and manufacturing departments; implemented manufacturing upgrades to improve operating efficiencies in various areas.

CONSUMERS’ GAS COMPANY LIMITED (Gas Utility) April 1991 – August 1995

Manager, Commercial HVAC Marketing

MBB-TRECAN INC. (Industrial Incineration) March 1989 – March 1991

Project Engineer

RAYPAK CANADA LTD. (Boiler Manufacturer) April 1986 – February 1989

Manager of Engineering

TELEDYNE LAARS CANADA LIMITED (Boiler Manufacturer) August 1983 – March 1986

Engineering Assistant

EDUCATION

York University - MBA (Masters of Business Administration)

University of Toronto - B.A.Sc. Mechanical Engineering

AFFILIATIONS Professional Engineers of Ontario(PEO)

American Society of Heating, Refrigeration and Air-Conditioning Engineers (ASHRAE)

References Available Upon Request

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