Social Media Marketing

Macallister (Cali) Steffenhagen

A: **** Blue Wing, Alexandria VA, 22307 E: adi5xo@r.postjobfree.com M:657-***-**** Professional Summary:

Highly motivated, with a diverse academic and personal background, looking to contribute and be part of a team. Dedicated to exceeding expectations and maintain strong working relationships with customers and co-workers, offering these core strengths:

● Excellent communication, analysis/problem solving, teambuilding, sales, and customer care skills

● Fluent in MS Office, social media, email marketing, and web page design

● Dual citizen, with a comprehensive international perspective from working and living overseas Education:

King’s College London- London, United Kingdom February 2019 Master of Science, International Marketing

● Nominated and elected by classmates as Student Representative, facilitating communications between classmates and King’s Business School leadership

Albion College- Albion, Michigan May 2016

Bachelor of Arts, History Major, Political Science Minor with a Public Policy concentration

● Member of Pi Sigma Alpha (political science honor society), Gerald R. Ford Institute for Leadership in Public Policy and Service, Kappa Alpha Theta fraternity

● Recipient of Rammelkamp Junior Award of American History and David Morris-Eldridge Pierce Sophomore History Scholarship

Relevant Experience:

The N.E.W Program, Dr. Brian Quebbemann- Newport Beach, CA March 2020- September 2020 Marketing Assistant/Patient Coordinator

● Challenging position with multiple roles and responsibilities that required initiative and motivation

● Developed marketing and sales communications for print and social media (website, social media, email)

● Managed and directed conversion of sales leads and the new client intake process, monitored and assisted patients prior to surgery

● Utilized database and spreadsheets of contact conversion data, to track leads, schedule consultations, and eventually complete surgeries

● Coordinated a highly successful physician mailing initiative to increase referrals within Orange County Give Back Goods- Newport Beach, CA February 2020- Current Freelance Marketer

● Complete handling of social media marketing (Facebook, Instagram, Pinterest) European Parliament- Brussels, Belgium January 2015- May 2015 Paid Internship

● Speech composition, writing briefing notes of hearings and roundtables, composed/submitted questions to the Commission regarding constituent enquiries

Macallister (Cali) Steffenhagen

6508 Blue Wing Drive, Alexandria VA 22307· 657-***-**** · adi5xo@r.postjobfree.com Dear The Fund for American Studies team,

My name is Macallister Steffenhagen. I believe that my background and education make me an ideal candidate for the Donor Relations Associate position. I am a British-American dual citizen. I have lived in Wales, Italy, Belgium, England and the U.S. My BA at Albion College developed strong communication, analytical and teamwork skills. My study of history significantly improved my writing and research skills. In 2015 I completed an internship at European Parliament in Brussels. This fast-paced and detailed environment, working directly for a member of Parliament, was a very practical introduction to a real-world work environment. During undergraduate and postgraduate school, part-time jobs helped with expenses. This has taught me how to work hard, multitask and stay organized.

I am a recent International Marketing MSc graduate at King’s College, London. KCL is a member of the Russell Group, the most esteemed U.K. universities. My studies ranged from marketing theory, consumer behavior, to data analytics. My MSc has further prepared me for a career in marketing and communications.

After moving to California from London, to transition to life in America, I accepted freelance marketing work, handling the digital marketing for a sustainable online boutique, Give Back Goods, allowing me to develop my marketing skills.

I was hired as a marketing assistant and a patient coordinator for a bariatric surgeon in Newport Beach on March 2. I had a challenging role with diverse responsibilities. It was a small startup- there was only myself, an office manager, and the doctor.

The most significant aspect of this work experience was email marketing. My boss had accumulated a database of ~6,000 emails. It is not uncommon in surgery for patients to take years to consider a procedure, so our email marketing efforts had great efficacy. The content of the e-mails was developed collaboratively between myself and the doctor. I was responsible for formatting and scheduling campaigns, as well as collecting and analyzing subsequent data. When new leads arrived through our website, ads, and landing pages (which I maintained through Wordpress), I initiated contact and recorded patient data and communication on a spreadsheet. I handled all written communications with patients- I was the first point of contact, I answered phones and reached out to leads, I developed the outline to introduce the doctor’s surgical services and pre-surgical process, and I produced marketing materials for the office.

A significant amount of time was spent developing marketing strategy; I would write marketing reports and have weekly collaborative meetings with the doctor. I am very familiar with brand identity theories and practices, and would be comfortable in this environment with leadership and clientele. I utilized spreadsheets to keep track of contact conversion data, how many leads schedule consultations and eventually complete surgery. This was further experience with a CRM database. A large part of our business came from physician referrals, so I coordinated a physician mailing initiative to increase awareness within Orange County. This required the development of marketing materials. Additionally, the doctor invented a new surgical procedure which was being offered as an IRB- approved clinical trial. This required further data collection and organization, as well as promotion within the regulations of the medical board. While social media is not necessarily the driving force in medical marketing, I maintained the Facebook, Instagram, and Twitter for the practice and the doctor himself. This role was a hybrid of marketing and patient coordination. I had various responsibilities in the medical portion of my work. I look forward to a position that is focused entirely on marketing and communications. I also look forward to a client-facing position. I believe that I work very well with others.

Thank you for your consideration. Warm regards,

Macallister Steffenhagen, B.A., M.S.c.

Steffenhagen, E-mail marketing work sample from Marketing Assistant role at The N.E.W. Program

E-mail marketing sent to a database of ~6,333 contacts Date Subject Link Open rate 03/30/2020 Update on COVID-19

from Brian Quebbemann,

M.D.

https://conta.cc/3dDt0sn 22.3%

887 opens

03/30/2020 COVID-19 Response

website page

https://thenewprogram.com/a-m

essage-from-dr-brian-quebbema

nn-regarding-covid-19/

04/17/2020 Can Weight Loss Cure

Sleep Apnea?

https://conta.cc/3csal1j 16.7%

656 opens

04/24/2020 Weight Loss Has a Big

Effect on Chronic Pain

https://conta.cc/2KwKo4O 17.1%

688 opens

05/01/2020 Recognize Your Thirst

https://conta.cc/3eZAeHQ 18.3%

732 opens

05/11/2020 What About Diet Pills

for Weight Loss?

https://conta.cc/2LfL0Mx 18.9%

754 opens

06/08/2020 The Surgeon Other

Bariatric Surgeons Turn

To For Help

https://conta.cc/2MzZeZi 17.7%

716 opens

06/11/2020 You Must Move to be Fit

https://conta.cc/37a1qQE 15.8%

817 opens

06/15/2020 The S.L.I.M.M.S.™

Revision for Gastric

Bypass

https://conta.cc/3h5CD51 17.4%

877 opens

06/15/2020 DietaryRebuild™ by Dr.

Brian Quebbemann

https://conta.cc/3hvrEBZ 16.9%

192 opens

06/18/2020 Scar-Less Surgery with

Dr. Brian Quebbemann

https://conta.cc/2ClnFb6 16.4%

833 opens

06/30/2020 Can I Do It Again?

Bariatric Revisions

https://conta.cc/2AhIbsq 16.1%

814 opens

07/04/2020 Happy Independence

Day!

https://conta.cc/3inp3uo 16.3%

830 opens

07/11/2020 Gallstones After a

Gastric Bypass

https://conta.cc/3fkpe7T 16.8%

857 opens

07/17/2020 Weight Regain After a

Gastric Sleeve

https://conta.cc/3jgIQw0 17.4%

877 opens

07/21/2020 Weight Gain After a

Gastric Bypass

https://conta.cc/3hqUpPx 15.2%

774 opens

07/27/2020 Weight Gain After

Gastric Sleeve

https://conta.cc/3hEUiQm 15.6%

789 opens

07/31/2020 Scar-Less Surgery with

Dr. Brian Quebbemann

https://conta.cc/3i7PiUP 14.1%

713 opens

08/02/2020 DietaryRebuild™ with

Dr. Brian Quebbemann

https://conta.cc/33aXgrT 14.1%

699 opens

Contact this candidate