Randall J. Brady-MBA 949-***-**** adi5xk@r.postjobfree.com

www.linkedin.com/in/randall-brady-mba 3502 Lexington Rd. Waterford, MI 48328 GLOBAL SALES & MARKETING LEADERSHIP

C-Suite global sales and marketing executive with experience leading and integrating businesses Entrepreneurial, creative and results oriented professional with proven record of success driving revenue (CAGR- 8.93%) with company’s ranging from $16M to $1.1B while successfully increasing profitability from 12% to 27.5%. Over twenty years of progressive sales leadership with teams ranging from 6 to 88. Proven effectiveness with market strategies, M&A integration, product development and operations as well as the ability to conceptualize, implement and direct multiple projects valued over $10M in a fast-paced environment resulting in a 96% rate of exceeding revenue/profit goals. Excelled in problem identification and managing resources to solve them while establishing a reputation for integrity, commitment and strong business relationships within multiple market segments. Areas of Expertise

Business Development Government Contracting Cross Cultural Sales and Marketing Leadership New Client Development Strategy Development & Execution B2B & B2C Marketing Global Team Building Business Process Improvement Sales Force Automation-CRM Digital Marketing Operational Excellence Innovation & Multi-Generation Product Planning Demand Planning M&A Targeting/Integration Team Development Brand Awareness Revenue/Profit Generation Technology Liaison/Interface Supply Chain & Distributor Development Market Segments of Expertise

Aerospace OEM and Aftermarket Heavy Duty Equipment Marine Vessel Transportation OEM & Aftermarket MIL- Spec/Defense Amusement Park Automotive OEM & Refinish Automotive Multi-Tier Level Contractors General Metals & Plastic Coatings Pre-treatment Coatings Distributor Supply Chain Customer Developed Relationships

Disney Universal Studio’s Boeing Commercial & Defense Airbus Commercial & Defense Lockheed Northrop Raytheon Cessna Gulfstream Meritor American Axel Ford Fiat Chrysler GM BAE Freightliner Bell General Dynamics Caterpillar Deere US Navy US Army US Air Force Huntington Ingalls COMAC ANA JAL American Airlines Delta Airlines Emirates Airlines US Transits Robinson Wipaire TAI MHI KHI FHI CAREER HISTORY & ACHIEVEMENTS

NCP Coatings Niles, Michigan

Chief Revenue Officer/Vice President 2019-Present

Key executive lead for $30M revenue based company that focused on Automotive, Marine, Defense, Heavy Industrial and Light Industrial Markets. Reported to the CEO and managed a staff of 12 direct reports as well as designed and executed the sales, marketing, and technical integration efforts across multiple vertical segments and 4 continents.

Within a Covid Pandemic, maintained sales and marketing budget within 5% of 2020 revenue goal of $30M and raised profitability 3%.

Raised initial revenue 7% from $26M to $28M in 2019 through direct and distributor market channels.

Created a strategic vision and implemented new go-to-market strategies to address evolving product and market developments.

Re-organized sales and marketing into two distinct strategic segments of Defense and Industrial as well as 10 sub segments leading to new initial growth and opportunities in 2020.

Created business and sales analytics to establish strategic pricing guidelines and targets for all market segments as well as adjusted sales and demand forecasts within a complex market situation.

Launched a digital marketing communications strategy to drive brand awareness and create demand including market targeted email blasts, social media campaigns, publication advertising and virtual industry trade shows.

Re-organized the CRM process using Sales Force and Project Management programs for improved analytics.

Initiated a strategic product launch program for new technologies into the market place.

Established a quarterly technology review between the technology and sales teams to execute timely market launches.

PPG Aerospace Sylmar, California 2013-2019

Global supplier of paint, coatings and specialty chemical products with global manufacturing facilities and operations on 5 continents. Division revenue in excess of $1.1B. Global Segment Manager-Pretreatments and General Aviation 2017-2019 Directed and represented global sales and marketing channels within all aspects of pretreatment and general aviation topcoat development, market implementation and acquisitions.

Increased pretreatment sales 31% yr/yr to $750K in 2018 with new spray technologies.

Led qualification of the 1st chrome free pretreatment to the US Navy’s MILC81706 specification.

Led qualification of a chrome free pretreatment at Bombardier in Canada.

Coordinated the implementation of a chrome free pretreatment with the US Army’s TTC490 specification.

Coordinated new pretreatment technology developments for chrome free and Tri-Valent Chrome.

Coordinated product line launch of the CA6500 Zero VOC topcoat at Oshkosh and NBAA aviation shows.

Conducted pretreatment webinars for sales and service staff as well as aerospace customer base.

Coordinated technology synergies between pretreatment, primer and topcoat systems for ultimate performance to aerospace specifications.

Coordinated branding and marketing strategies for new general aviation and pretreatment technologies. Global Segment Manager-Irvine Facility 2013-2017

Directed and represented global sales and marketing channels as well as site management of the facility in all aspects of complex system implementations, while developing successful customer retention strategies working through a complex acquisition.

Increased PPG-Irvine segment sales $30MM to $53MM, CAGR-12.05%, while growing profitability from 12% to 27.5% through streamlining of production, sales and service areas.

Successfully trained 15 global service center’s customer service and sales staff on new technology offerings.

Successfully helped to reduce facility operational expenses through development and implementation of standardized business practices across the operations, sales and marketing departments.

Coordinated aero representation with cross SBU teams in successful implementation of new sales projects.

Developed strategic marketing strategy with legacy and new developing technology.

Established pricing strategies to maximize market penetration, growth and profitability using sales analytics. Deft Incorporated Irvine, California 2003-2013

Director of Sales and Marketing

Directed and represented global sales and marketing channels in all aspects of complex system implementations, and developed successful customer retention strategies for the Aerospace, Industrial, Automotive and AP divisions.

Increased division sales $16.5MM to $30MM, CAGR-6.16%, capturing 65-85% market share in aerospace defense and commercial segments, streamlined processes and empowered Sales Associates through creation of business requirements for point of sale systems.

Directed and coordinated cross-functional teams in successful implementation of all major sales projects.

Developed strategic marketing objectives creating new market segments with new and existing coating systems.

Created strategic technology alliances with third parties to increase new technology pipeline.

Created strategic corporate alliances within the industry to maximize market penetration.

Published articles for Product Finishing Magazine (Cover Story- 12/09), Aviation Buyers Directory and others.

Significantly decreased customer disconnects through development of programs to empower front-line sales to resolve customer concerns via technical training and with a technical service staff.

Successfully used business analytics to reduce operational expenses through development and implementation of standardized business practices across the sales and marketing departments.

Coordinated the vertical integration of chrome free coating systems for use on various metal substrates for aerospace and general industrial applications thus replacing conventional hazardous systems.

Coordinated the development and implementation of a Zero VOC polyurethane system for global use in aerospace, automotive, industrial and amusement park markets resulting in $3MM of initial revenue.

Coordinated the implementation of $3.2MM in pretreatment sales in the automotive markets. EDUCATION & ACTIVITIES

Bachelor of Science, Polymer Chemistry – Eastern Michigan University Masters of Business Administration, Finance & Marketing – Pepperdine University Digital Marketing-George Washington University

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