BINGJIE (ICY) HAN

Boston, MA Cell: 857-***-**** Email: adi5uk@r.postjobfree.com LinkedIn: www.linkedin.com/in/icyhan EDUCATION

Boston University Questrom School of Business, Boston, MA May 2017 MBA, Marketing & Strategy

Dean’s Scholarship, BU Questrom Ambassador

Best of Best Case Competition, Proposal for City of Boston, Final Round, 2016 Fudan University, Shanghai, China July 2011

Bachelor of Arts, Chinese Linguistics

Exchange Student, University of California Santa Cruz, Santa Cruz, California, 2009 WORK EXPERIENCE

FindingSchool, Boston, MA 2017-2020

Digital Content Strategist

Digital media content planning and implementation through industry research, client visit and interviews, continuously increasing WeChat followers, website/App traffic and advertising sales

Chief editor of industry white paper of year 2018, 2019 and 2020

Database maintenance

NIM Digital, Shanghai, China 2011-2015

Research Manager

Led quantitative and qualitative consumer research to provide in-depth insights for strategic planning, helping NIM successfully pitch and retain key clients including Johnson’s Baby, Neutrogena, Estee Lauder, L’Oreal, Nutricia and HUAWEI with over $4.5 million incremental value to total revenue per year

Established big data team by integrating data resources across business units and partnership with IPSOS

Established internal magazine NIM Pulse and corporate social accounts on WeChat and Weibo

Wrote industry research reports and award application letters, helping NIM achieve Campaign Asia Digital Agency of The Year in 2012 and 2013

Maintained public relationship with industry associations including Mobile Marketing Association (MMA) and press relationship with media including Warc and Campaign Asia

Organized PR events highlighted with ROI Festival 2013, inviting founder of Kiip, Brian Wong, as guest speaker Nielsen, Shanghai, China 2011

Consumer Research GIP Trainee

Led U&A, Winning Brand, Ads@Work projects and participated in Market Sizing projects of Unicharm AWARDS

Silver, Warc Prize for Asian Strategy,“McDonald’s: Real-time Olympics” 2013 Shortlisted, Warc Prize for Asian Strategy, “Johnson’s Baby: Pump It Forward” 2013 Shortlisted, Cannes Lions, Branded Content & Entertainment Lions, “OPPO Find Me” 2012 PUBLICATIONS

Nutrilon: Capture Every 7 Days of Chinese Mom, Digital Behavior Research of Moms in Key Cities, Consumer Research of Beauty Products in Key/A Cities, Effectiveness Measurement of TVC and OTV Ads ACTIVITIES & INTERESTS

Enjoy fitness, traveling, playing piano, skiing, horseback riding, drawing, snorkeling, swimming and dancing 1