Sales Social Media

JEREMY LEBLANC

Middleton, MA 858-***-**** ***********@*****.***

SUMMARY

15+ years in sales, marketing, and customer-facing roles. Experience representing and working with brands (major brands and startups). Record of driving revenue growth with high-impact, on-trend marketing (advertising, PR, digital, social) and mass appeal events capitalizing on current trends. Good at negotiating partner-funded and vendor-funded marketing and relations with trade groups. Top at anticipating new / emerging trends and shifting priorities on a dime. Experience developing and delivering highly engaging and colorful distributor / reseller training that drives product sales. Marketing / Marketing Management Sales & Sales Management Digital / Social / Mobile Marketing Brand / Product Representation CRM & Account Management Networking & Relationships Sales Analysis & Reporting Channel Sales / Marketing Event Planning / Event Management Content Marketing Trade Shows / Conferences Promotions & Sponsorships Wine / Spirits / Alcohol Food & Beverages (F&B) Hospitality / Restaurants HIGHLIGHTS

KIMPTON

Grew weekday overall business 20% by creating buzz with events and menu items that grew sales in downtime

Grew total overall revenue 10% within 12 months of promotion thru above

Grew attendance at recurring annual events 40% with better marketing and on-trend events

Boosted total event attendance by 30+% with more appealing events and promotions (social media, influencers, and guerrilla marketing)

Increased sales of target high-margin beverages 25% with new drink recipes and pairing menus

Worked with team to cut staff turnover from 90-100% to 40% by motivating staff, boosting engagement and excitement about our new venue (90-100% turnover for years)

Added 20 new events while reducing event budget 10% by negotiating vendor-funded events and co-marketing

/ joint promotions

CONSULTING

Consultant to Wall Street Journal on Spirits (London Division) 2016 – Present

Contributing Writer for Bar Business Magazine 2016-Present

Resident Mixologist for “Wake Up San Diego” CW Channel 6 Morning Show 2013-2017

Board of Directors for the “Fabulous Food Show Cleveland” – Spirits Division 2015-2016

Mixologist for Fox5 Network “Wine Wednesdays” 2015

Author of The North American Whiskey Guide 2015

Brand Ambassador for Chilled Magazine 2014-2015

Author of The Best Craft Cocktails & Bartending with Flair 2014 EXPERIENCE

F&B CONSULTANCY San Diego & Boston

F&B Consultant & Brand Promoter 2014-Present

Provide wide range of consulting, ranging from advising the Wall Street Journal London Division on Spirits and serving on the board of several F&B television shows, to serving as brand rep and providing marketing for startup F&B brands. In addition to highlights featured above, worked on new brands including:

Jointly launched Tin Play F&B tool startup – headed development, overseas (China) production, marketing, and sales / distribution of unique multi-purpose bar tools – stackable clear shakers allowing bartenders to perform complicated multi-drink pours while optimizing pour costs; negotiated highly profitable sale of this startup!

Brought in to develop U4rik Vodka and Tequila brand, educate target audience, lead demos / samplings / tastings, promotions and events (overseeing promotional team of 10-20 people for special events) JEREMY LEBLANC 2

Hired to revamp food and beverage function for exclusive Corinthian Yacht Club

Recruited as VP Business Development for Jumping Frog Entertainment KIMPTON® HOTEL & RESTAURANT GROUP INC. San Diego & Boston Acting GM – Kimpton® Nine Zero Hi-Ball Lounge 2018-2018 Managed sales / marketing and day-to-day operations, including promotions, tastings, and other events, partnering with F&B brand representatives in win-win deals to promote brands and sales. Developed, trained, and managed a team of 15-25 bartenders, barbacks, servers, etc.

Moved to new site and role on the fly after cross-country relocation just months before Assistant General Manager – Kimpton® Marlowe Hotel Cambridge Bambara Kitchen & Bar 2017-2018 Worked closely with GM and vendors / brand representatives to grow sales. Recruited, trained, and managed team of 20-30 bartenders, barbacks, servers, etc. Conducted competitive analysis and analyzed sales results to improve profitability. Managed scheduling and payroll for all front of the house F&B staff.

Developed creative marketing and promotions that grew sales of high-margin and vendor-funded items / brands by 10-24%

Built relationships with community partners credited with connecting restaurant with its community F&B Manager – Kimpton Solamar Hotel San Diego J6 Restaurant & LOUNGEsix Pool Lounge 2016-2017 Managed team of 20-30, work schedules, shipments, orders, financial reports. Emerged as problem solver defusing night operations conflicts, irate customers, wrong stock, etc. with confidence and swiftness. Managed F&B budget. ENTRADA

Bar Director 2015-2016

Set objectives and targets for beverage sales, developed innovative marketing programs, recruited / trained talented staff to grow bar sales. Liaised / negotiated purchases with suppliers / sales representatives.

Established 1st formal budget monitoring and control for beverage unit/bar – substantially improved margins

Implemented other cost control measures (scheduling, financial analysis) that further increased profits

Planned and managed events and promotional activities that brought in new revenues KIMO SABE MEZCAL

Brand Ambassador and Sales 2015-2016

Planned and managed events and promotional activities

Education and the passing of the Kimo Sabe Story

Manage a promotional team of 10-20 people for specialized events

Engaging consumers face-to-face and generating leads.

Allowing consumers to interact with Kimo Sabe Products

Creating drink menus for all types of venues

Mixing Cocktails and field all questions for any media events or promotions for Kimo Sabe PROPULSION CONTROLS ENGINEERING PCE

Sales & Marketing Manager 2008-2014

Managed Commercial Sales & Marketing for $70M electrical and mechanical services company serving naval and private marine industries. Selected by management to assist on strategic business plan development and execution. Coordinated with Production, Legal, Purchasing, Electrical, Mechanical, etc. on marketing strategies.

Exceeded 100% of quarterly and annual department sales targets for 5 straight years

Developed sales strategies that delivered YoY sales increases of 10-15% in products and 10% in electric / mechanical repair services

Emerged as sales / marketing advisor to President and Head of Commercial Markets

Creative / content lead for website, social media marketing and print sales / marketing tools JEREMY LEBLANC 3

ADDITIONAL – Lead Bartender and Manager, Parq Restaurant and Night Club SD, Altitude Sky Lounge at the San Diego Marriott Gaslamp, Café Coyote Y Cantina

APPLICATIONS – POS Systems, Micros, Aloha Systems, Club Teck, Microsoft Office (Word, Excel, PowerPoint, Outlook) EDUCATION

UMass Amherst Amherst, MA – Communications Major 1994-1999 St. John’s Prep Danvers, MA 1990-1994

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