JANICE M. GOGERTY

Cedar Grove, NJ ***** • adi5r6@r.postjobfree.com • 201-***-****

PROFESSIONAL SUMMARY

Results driven, forward-thinking leader with substantial consumer and customer insights experience in the pharmaceutical, health care, homecare, cosmetic, and food and beverage businesses.

Adept at building strategic and collaborative partnerships with both internal and external sources to produce innovative solutions.

Skills include Research leadership and expertise Provision of strategic insights and direction In-depth consumer understanding Market Research execution Global coordination with multiple business units Claim support/substantiation Social Media Research Shopper Insights Research Communication and training skills Influential partner with key stakeholders Top performer in a diverse environment Strong customer centricity orientation

EXPERIENCE

JMG INSIGHTS CONSULTING, Cedar Grove, NJ 2017 – Current

Established Consumer Insights consulting firm to collect and analyze customer data and present strategies to clients which they could use to influence consumer decision-making and other buying behavior.

Principal

For a large fragrance/flavor house, utilized consumer segmentation data around snacking behavior to generate insights and concepts that uncovered new product innovation strategies.

Consulted to Ingredient Company to track and analyze consumer behavior to generate insights around choice segment’s purchasing behavior. Utilized market research data and insights to create the story for the client as a part of their strategic development.

Leveraged digital technology platforms to capture “in the moment” consumer engagement and accumulate real-time consumer learnings within specific product categories/product opportunities.

Applied Artificial Intelligence (AI) on facial recognition with qualitative data as a pilot for strategic implementation to generate consumer acceptance models.

Collaborated with Loreal on innovative concept/product opportunities within the makeup PPE team, including scoping strategic development opportunities for the global business.

Q RESEARCH SOLUTIONS, Old Bridge, NJ 2015 –2017

Company Description

VP Strategic Partnerships

As a member of the Q Research Executive Advisory Board, directly involved in the development of corporate strategies impacting pricing and revenue-related strategy decisions, as well as influencing corporate culture and vison. Contributed to the SWAT analysis sessions to determine most competitive corporate strategies.

Responsible for revenue growth from $2.2 million to $3.8 million, achieved through the expansion of off-site solutions that drove new business for Coca Cola and expanded Pinnacle/Wrigley’s partner base into new business verticals.

Design, manage, and present findings on primary (quantitative and qualitative) research. This includes recommending methods, questionnaire building, statistical data analytics, and reporting findings in a succinct and effect manner.

Responsible for management oversight of on-site consumer insights team for three Fortune 500 CPG clients (Pinnacle Foods, Wrigley, and Coca Cola), providing leadership for commercial initiatives.

MERCK, Summit, NJ 2013 – 2015

Company Description

Director Global Commercial Operations

Developed and delivered 2-year plan to establish a Center of Excellence in partnership with teams across 5 global regions. Fulfillment of this plan created revenue growth of 8% YOY for the business.

Leveraged internal competitive database and Datamonitor to interpret where and how potential pockets of new revenue may be expanded upon. This was used to align our business around the overall company strategy.

Pulled together and synthesized market trends and consumer insights from diverse primary and secondary research studies to support the development of short/long term strategies.

Utilized various market research methodologies: concept testing, media development, conjoint. TURF, and segmentation to support the business strategy.

RECKITT BENSKISER, Montvale, NJ 2011 – 2013

Company Description

Global Consumer Innovation Manager R&D

Restructured the framework of the consumer innovation team of 14 to align with the RB 20/20 global vision. Identified gaps within skill set methodologies, technologies, and training that resulted in actionable innovation opportunities.

Pioneered a consumer methodology to leverage insights from “glocal” consumers in the Northeast to accelerate Innovation as part of a more streamlined, efficient approach to piloting projects that target ethnic markets.

Partnered with Innovation Technology organization to define a structured “Not so Fuzzy” process to communicate stage/gate development from Ideation, Scoping, Refining, Concept Development, and Pre-Feasibility prior to the handoff to Category team.

Identified market trends/insights and work across functions to advise in the potential development of opportunities and new technologies.

Utilized syndicated data systems such as Nielsen, IRI, NPD. Euromonitor, Mintel, and others to support strategic direction for business strategy development.

Leveraged design thinking and co-creation methods with consumers to identify whitespace opportunities for Lysol products.

ADDITIONAL EXPERIENCE

CADBURY/PFIZER/WARNER LAMB, Morris Country, NJ 1996-2010

Insights Manager, Global Oral Care and Confectionary

Collaborated with various countries’ business units to establish standardized methodology to evaluate Hall variables, leverage product improvement, and lead innovative programs to drive growth for a $6.8 billion market in 52 countries.

Identified, implemented, and influenced the use of cutting-edge front-end methods for product development to understand the concept/product fit, critical product design elements, product-elicited emotional values, product fit to lifestyle, and white space for product and technical innovation.

Created and developed portfolio architecture and innovation roadmap that aligned with the brand’s mission and value proposition.

Demonstrated critical thinking, analytical and communication skills – ability to understand client’s business and their business needs.

Coordinated anthropological research in Brazil to understand consumers’ hierarchy of needs and on-the-go usage experience for packaging portability in the gum category. Developed 4 cost-effective packaging prototypes suitable for this emerging market.

EDUCATION

MONTCLAIR STATE UNIVERSITY, Montclair, NJ

Bachelor of Science, Dietetics and Nutrition

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