Marketing and Digital Communications Manager

Daniel C. Ciaglia

**** *. ******* ***. #****, Chicago, IL 60616 ● 773-***-**** ● adi5pl@r.postjobfree.com Professional Experience

Easterseals National Headquarters (www.easterseals.com) Integrated Marketing Coordinator, July ’15 – May ‘17 Marketing and Digital Support Manager, May ’17 – Present July ’15 – Present

• Internal Communications – create content and oversee technical formatting of our organization’s bi-weekly internal newsletter delivered to over 1,000 key stakeholders, including National Board of Directors members, national staff and all Affiliate leadership. Regularly communicate critical information to Affiliate Marketing and Development departments regarding ongoing national marketing campaigns, resource availability and advancement of new opportunities for Network collaboration

• Branding Asset Management – develop and routinely maintain the organization’s Marketing and Development resource center that connects all Easterseals Affiliates to nationally maintained resources; collaborate with the Affiliate Network to curate libraries of service-based videos, photography and client stories for all Affiliates to leverage in their market

• Cross-Functional Team Management – facilitated the creation of our 2019 100th Anniversary Campaign, which included daily work with agency partners developing visual branding, messaging and content, PSA spots and creative assets; partnered with Affiliate leaders to ensure campaign assets and national vision were embraced by our Network; coordinated delivery of all assets to the Affiliate Network and ensured use of all assets are compliant to national brand standards.

• Online Network Support – provide high-level support for all Easterseals online properties, primarily Affiliate websites, by working with administrators through our support portal; manage troubleshooting in CMS, website navigation, HTML coding, event management pages, online giving platforms, and other requests as needed. Eagle News (Robert Morris University)

August ’12 – February ‘15

Writer, August ’12 - February ’13 Editor February ’13 – July ‘14 Editor-in-Chief, July ’14 – February ‘15

• As Editor-in-Chief, oversaw all print and online production for Robert Morris University’s student publication; wrote Letter From The Editor and other content as needed; implemented new design concepts for the print edition and online content; created content strategy calendars; managed staff of writers, editors and designers

• As Editor and Writer, oversaw content strategy for Sports and “Eye On Chicago” sections of the print publication; researched and wrote stories for every issue and online content for both sections and others as needed. Volunteer Work

Walk It Out For Andrew (www.wiofa.org) May ’10 – Present Co-Founder and Associate Executive Director

• Marketing and Communications – oversee external communications and all multi-channel marketing operations, including but not limited to, social media strategy, content creation, email campaigns and graphic design for campaign materials

• Development and Special Events – oversee sponsorship procurement for events and organizational fundraising; oversee all special event operations for two annual signature events, including but not limited to budgeting, volunteer management, day-of operations, and asset management

• Fundraising Strategy – create strategic plans to pursue new revenue streams, diversify our fundraising model and optimize our annual budget

Education and Certifications

Robert Morris University, Bachelor of Science in Accounting, February ’15 Microsoft Office Specialist – PowerPoint, April ’14

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