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Social Media Marketing

Location:
Jupiter, FL
Posted:
January 04, 2021

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Resume:

Jennifer A. Jones

561-***-**** adi5lh@r.postjobfree.com Jupiter, FL 33458

SUMMARY

Enterprising and results-driven marketing and communications professional well-versed in corporate communication, business and donor development and sales support. Exceptional writing, editing and interpersonal skills with internal and external audiences. Effective in leveraging strategic planning and collaborations to support key business initiatives. SKILLS

Communications leadership Strategic planning

Relationship development Messaging and speechwriting Customer acquisition Event planning and coordination EXPERIENCE

Freelance Writer, Self-Employed, December 2014-Current

• Apply strong writing, editing and proofreading skills to each assignment to produce best possible content.

• Edit documents for grammar, clarity, content and formatting.

• Perform in-depth research into topics to write clear and accurate copy.

• Arrange for publication, printing and distribution of writing. Entrepreneur/Business Owner, Clean at Closing, LLC, April 2018-June 2020

• Developed residential move-in/move-out cleaning business from ground up.

• Managed financial functions such as operations budgeting, payroll, accounts payable and accounts receivable.

• Created and implemented business and marketing plans to support revenue goals and promote strategic growth.

• Leveraged social media and wrote website copy to expand market reach.

• Selected and developed staff to execute operations.

• Established favorable relationships with Realtors, facilitating new customers. Director of Communications, The ARC of Palm Beach County, October 2015-April 2016

• Responsible for research and writing of all agency grants and contracts.

• Writer for all advancement solicitations, marketing and special event materials and editor for all other agency program communications to ensure accuracy in communicating core messaging.

• Managed and directed public relations contract.

• Developed and distributed project and program stories in both written and video forms to promote services.

• Collaborated on and implemented results-driven multimedia communications plan to increase organization’s impact.

• Managed all website copy and social media profiles and pages. Director of Communications, Palm Beach Symphony, October 2013-September 2015

• Developed and facilitated comprehensive annual strategic marketing plan and budget.

• Lead all communication efforts to promote the image, brand and music of the Palm Beach Symphony through public relations, marketing and advertising in order to increase awareness and develop membership, ticket sales and financial support for the non-profit organization.

• Responsible for all written content: press releases; advertisements; marketing collateral, direct mail; grant proposals; newsletter; signage; social media; member communications; media sponsorships.

• Prepared Executive Director’s written communications and messaging/sound bites for speaking engagements.

• Worked with development department to coordinate efforts for volunteer and donor cultivation.

o Increased single ticket sales in first season by 30% nearly selling out five concerts in five different venues.

o Led strategic marketing campaign for Great Give, a one-day fundraising event for local non-profits; raised over $50,000 in 24 hours and was the 3 rd

largest

fundraiser out of 330 participating organizations. Account Executive, Slatkow & Husak Public Relations, July 2011-October 2013

• Collaborated with corporate and non-profit sales and marketing leaders to devise public relations campaigns and coordinate with advertising.

• Devised and directed public relations and marketing efforts to engage with and influence public support for accomplishing client’s business objectives.

• Managed every aspect of the day-to-day media relations process, including: planning, implementation and evaluation of public relations activities, developing media pitch strategies, developing targeted media lists, authoring news releases, securing publicity, preparing clients for interviews, coordinating and supervising interviews, following up with reporters, and paying careful attention to budgets, resources, deadlines and client records. Liaising with clients and the media.

• Cultivated relationships with journalists, pitched media and secured editorial placements in traditional and online media outlets including TV, print, radio and trades.

• Monitored the media, including newspapers, magazines, journals, broadcasts, newswire and blogs for opportunities for clients.

• Worked as part of an account team to develop client proposals and implement the PR activity.

• Event management; coordinate photography; develop client reports and attend client meetings.

EDUCATION

Bachelor of Science

Business Administration, Marketing, University of Tennessee



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