SHUVONNA T.

MOORE

Pawtucket, RI ***** 401-***-**** adi5lb@r.postjobfree.com linkedin.com/in/shuvonna-t-moore CONSUMER PACKAGED

GOODS

MANAGEMENT

BUSINESS

DEVELOPMENT

Transformative, strategic and decisive Sales Manager with a proven track record of success in driving increased revenue, customer growth and improved performance metrics. Derives well-established background through 15 years in CPG, grocery & convenience retail, supply/demand planning, and route distribution in multiple states/markets. Vast experience in forecasting, consultative selling and merchandising. Deep expertise in market penetration strategies, team management and new business development. Adept at implementing marketing & sale tactics to achieve objectives and enhance bottom-line profit. Employs interpersonal skills to build efficient teams, foster long-term business relationships and collaborate with leadership roles to deliver quality products and service. Areas of Strength & Expertise

Team Leadership Operations Management Market Research Training & Development Retention Relationship Management Project Management Marketing Customer Service Direct Store Delivery Budgeting P&L Cost Control OF

The Coca-Cola Company – Coca-Cola North America 2019 – 2019 MANAGER, LARGE

STORE

RETAIL GROWTH

Strategizes and implements methods of business development and relationship management to drive increased revenue and gross profit for Large Store channel. Executes forecasting, price analysis, planogram updates and strategic planning to provide direction to sales force, impacting customer base of 1.6K+ retailers.

Influences growth in retailer sales by establishing sales incentives for bottlers on top brand priorities to keep sales force engaged and motivated; maintains bottler relationships by conducting joint business reviews and collaborating on retail and promotional activity and product supply availability

Increased sparkling business sales by 4% within 6 months as a result of partnering with sales director to plan and execute joint business planning

Conducts large store level situation assessments to identify long term and short term strategic commercialization opportunities such as Meal/Beverage Solutions, packaging pilots, & trade merchandising through research (Nielson/IRI data/Tableau)

Pepperidge Farm, Inc. – Division of Campbell Soup 2016 –2019 ZONE SALES

MANAGER,

SNACKS

Directed a team of territory sales representatives and 50 independent distributors to achieve distribution, sales, merchandising and promotional targets. Implemented region sales strategies for convenience, small, large, & big box store formats. Facilitated quarterly sales meetings, joint business plan reviews and route rides, resulting in increased salesforce engagement.

Generated $27M+ in annual sales for snacks in Southern New England while managing customer base of over 1K large accounts; awarded top 5 U.S. Sales Manager for 3 consecutive years

Fostered retail relationships with national and local accounts to increase product displays for various snack items, including #1 Cracker in U.S.; innovated promotional activity on a monthly basis

Decreased high stale expenses by 1% as a result of educating district managers on a weekly basis; led to improved relationships with grocery partners

Coca-Cola Refreshments, New York City/Boston, MA 2014 – 2016 DISTRICT SALES

MANAGER

Executed leadership role, overseeing sales operations of 355 local, regional, and national accounts. Maintained accountability for staff training, expense reporting, strategic planning and development of creative point-of-sale campaigns

Achieved top 3 in volume in New York and Boston/Central Massachusetts markets; ranked #1 district in gross profit for NYC and top 3 in gross profit for Boston/Central Massachusetts

Cultivated successful sales team, provided training on maintaining placement and integrity of product, product availability, and correct pricing; resulted in 3% increase in volume Hess Corporation, New York, Long Island, New Jersey, New England, Florida 2009 – 2013 SENIOR DISTRICT

MANAGER

(Oct. 2012 – Oct. 2013)

Leveraged merchandising, marketing and risk management expertise to drive revenue growth, increased profit and minimized risks. Controlled district’s P&L budgets while maintaining relationships with customers and vendors to ensure quality visual merchandising and availability of product assortment

Led territory of 11 locations, totaling $10M in sales; enhanced territory performance ranking by 3 spots in first 3 months of inheriting territory

Reduced territory controllable expenses by 5%; decreased territories’ loss control, from 1.23% to 1% in 1 year REGION RETAIL

TRAINING

SPECIALIST/PROJECT MANAGER

(Feb. 2012 – Oct. 2012)

Developed and implemented comprehensive training programs for 800+ retail & sales workforce. Training topics extended to new hire orientation, creating/updating store operation procedures, general refresher trainings, and leadership programs.

Assessed and evaluated training programs for effectiveness in promoting productivity, competency, and continuous development of the company workforce

Upheld 95% completion rating for all employees on Retail Sales Techniques training program.

Maintained compliance with Retail development program requirements, established by VP of Retail Operations and Region Director

REGION HUMAN

RESOURCES

GENERALIST &

RECRUITER

(Feb. 2011 – Feb. 2012)

Oversaw daily human resources functions and activities for assigned region. Controlled administration of policies, procedures, recruitment, and employee development. Managed Human Resources/Employee Center, comprised of internet and phone portal to support 1.3K+ retail and sales employees with matters related to employee relations, benefits, compensation, and organizational development.

Assessed and evaluated HR practices for effectiveness in the workplace and continuous development of the company workforce on ethics behaviors

Managed the Region Director’s metrics reports on people planning meetings by providing constant reporting on the region's vacancies, promotions, and at risk employees

Maintained compliance with Human Resources development program requirements, established by VP of Retail Operations and Region Director

DISTRICT MANAGER

(Nov. 2007 - Jan. 2011)

Facilitated marketing and sales programs while building sales team morale and fostering vendor relationships on North Florida sales team, serving 13 locations. Undertook role as appointed Category Manager, contributing to development of product/service value strategies.

Succeeded $17M+ in annual sales, maintaining #5 ranking out of 80 territories for Net Operating Margin performance

Saved $1M in expenses by training General Managers on P&L strategies; promoted 9 employees to management

Improved territories’ loss control, minimized from 1.26% to 1.04% in 1 year by training staff on daily operations PREVIOUS ROLES

CUSTOMER SERVICE & OPERATIONS MANAGER Hertz Logan International Airport

Controlled inventory of 2K vehicles; managing staff of 50 employees. BRANCH MANAGER Enterprise Rent-A-Car Rhode Island & Massachusetts

Increased business referrals by 50%, ranked #1 performing branch; achieved highest customer service rating. EDUCATION

Bachelor of Science, Marketing Johnson & Wales University Associates of Science, Advertising Communications Johnson & Wales University Professional Development

Retail Development Program – Hess Corporation

Contact this candidate