Sales/Marketing Representative

Bryan Caldwell

**** *. ********** **.

Syracuse, UT 84075

Phone: 909-***-****

Email: *****-********@*******.***

Objective

Apply my retail/sales/marketing knowledge to help grow business and relationships. Create long lasting partnerships that benefit an organization.

Summary of Experience

Over 19 years of experience in multiple retail/sales/creative marketing environments. I enjoy working with customers and employees to help achieve the maximum performance and efficiency of the objective at hand. I represent reliable, responsible, committed, and loyal workmanship.

10/2/19-12/11/20 Bang Energy/VPX Pharmaceutical Salt Lake City, UT

Field Execution Manager

Communicate sales and executional goals for distributors

Develop sales initiatives and incentives to reach goals

Break down reports to relay to distributors

Intercept issues and develop solutions

Execute promotional activity to maximum capacity

Work with distributor partners in field to build relationships and brand integrity

10/1/18-10/1/19 Ignite International Ltd. Los Angeles, Ca

Southern California Field Marketing Manager/Events Manager

Assist with sales and distribution during launch

Build and manage ambassador program

Arrange opportunities to meet with prospect customers and vendors

Build influencer list to advocate for Ignite lifestyle brand

Build efficient sales team to execute at a high level in market

Build and maintain retailer/customer relationships to drive sales

Cultivate incentive programs and creative ideas

Manage activation events to drive consumer excitement

Create partnerships with large brands to incentivize sales opportunities

Produce partnerships and sponsorships with athletes and celebrities

4/13/16-10/1/18 Monster Energy Company Corona, Ca

Field Sales Representative

Cover ALL Convenient stores from Chino Hills to Blythe, Ca

Switched to large store FSR after 1.5 years in small store

Manage Coca-Cola sales team of 14 Account Managers, 3 District Managers, 64 Merchandisers

Drive positive sale through useful relationships, creative partnering, team motivation, and consistent service

Present useful ideas, sales objectives, and cycling numbers to achieve goals through team meetings and power point presentations

Ride along with Coca-Cola District managers and Account managers to complete execution in all store visits

Prepare and maintain Corona territory for National/International/Local Presidential Visits

9/27/2015-3/20/2015 Maverik Gas & Convenience Salt Lake City, UT

Marketing Events Assistant

Create fun and exciting environment for customers and employees

Drive sales through social media promotional activity

Target demographics and promote current events

Brainstorm ideas for entertainment at Maverik Center Stadium

Culminated give away on Discovery Channel with Diesel Brothers

Give away was called “Truck Norris” and Chuck Norris gave it away, which grew initial investment by over 200% in store sales.

Managed inventory of swag items

10/14/2013-9/10/2015 Red Bull Distribution Riverside, Ca

Account Sales Manager

Service customers in a designated sales territory

Create new accounts and relationships to improve sales

Enforce reasonable price margins that improve sales for customers and Red Bull

Manage inventory of products for 75+ accounts

Apply KPI’s (Key Performance Incentives) in field to help optimize growing sales

Implement new POS for ever-changing events and seasons to achieve in store execution

Supply excellent customer service daily

Achieve at least 5% growth in volume VPY

7/1/2012-12/4/2013 Davis Merchandising Group Newport Beach, Ca

Reset Merchandising Lead

Manage small team of merchandisers to achieve re-set objectives

Solve problems for re-sets in all locations being set that day

Rotate product

Set new tags to shelves

Complete shelf data surveys

2011-2012 Cardenas Markets Ontario, Ca

Merchandiser/Space Management Software Specialist

Designed schematics for Deli, Frozen, Grocery, Health and Beauty sections using Spaceman space management software

Managed store blitz re-sets for sections as requested

Collected product information for input of store merchandise database

Communicated with store grocery managers to implement new schematics daily

Category management

Demographic research

Education

2000-2004 Redlands East Valley High School Mentone, Ca

General Education

High School Diploma

2004-2005 Crafton Hills College Yucaipa, Ca

General Education

Completed 1 year

Languages

English and Intermediate use of Spanish

References available upon request

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