** ***** **** ********, ** ***** 717-***-**** adi53w@r.postjobfree.com
GREGORY S. PLANK
PROFESSIONAL SUMMARY
Results-oriented sales and marketing professional with over 18 years of experience in highly competitive medical business markets. Forward-thinking performer adept at implementing strategic initiatives which increase revenue and market penetration while elevating the organization’s competitive position. Proficient at identifying, developing, and maintaining key healthcare decision maker relationships and implementing sales and territory expansion strategies that drive growth. Skilled at prioritizing multiple complex sales, marketing, and business development tasks concurrently within a high-performance environment. Proven leader with extensive new product launch experience as well as superior commercial sales, project management, clinical education and presentation skills. Consistently ranked in the top 25% of sales within all positions.
AREAS OF EXPERTISE
Sales/Marketing Business Development Account Management Strategic Planning Revenue Enhancement
Relationship Building/Management Territory Development Clinical Education New Product Launches
High Impact Presentations Product Demonstrations Market Analysis Forecasting Customer Service
PROFESSIONAL EXPERIENCE
Baudax Bio May 2020 – Present
Acute Care Specialist
Responsible for launching Anjeso (IV Meloxicam) within the acute pain space in Central PA, Delaware and Southern Maryland. Execute sales strategy utilizing consultative selling techniques to build strong relationships with hospitals and surgery centers and proactively manage accounts to ensure sales growth and market penetration.
Pacira Cryotech November 2017 – January 2020
Senior Account Manager, Alliance Management
Responsible for driving sales strategies and market penetration for Iovera throughout Northeast territory. Delivered sales presentations, product demonstrations, clinical product training and sales support to distributor organizations and their sales teams. Built and leveraged client relationships to strengthen company’s competitive position, drive account management objectives, identify upsell opportunities, and secure referrals. Monitored client satisfaction and end user expertise with marketing and product management tools. Utilized product line expertise to train sales personnel on products, including positioning and features. Supported clinical studies through new business development forecasting and detailing of new contracts.
Significant Achievements
Secured over 20 hospital formulary wins in first 16 months in the territory
Helped elevate Northeast to highest producing national territory in 2018 and 2019
The Medicines Company October 2014 – August 2017
Territory Sales Manager – Surgical Care (May 2015–August 2017)
Launched Ionsys postoperative transdermal pain device to hospital-based surgeons, anesthesiologists, nurses and pharmacists within the Central Pennsylvania territory. Responsible for developing and executing sales strategies which resulted in maximized territory development and growth, eligibility prospecting, relationship development, education of healthcare professionals, and overcoming objections to close sales.
Significant Achievements
Established three large account agreements for trial product evaluation
Served as District Clinical and IT Trainer
PROFESSIONAL EXPERIENCE
The Medicines Company (continued)
Territory Sale Manager (October 2014–May 2015)
Launched IV anti-infective Orbactiv targeted towards institutional inpatient and outpatient environments. Implemented direct sales, relationship building and clinical education activities to infectious disease specialists and nurses, emergency department physicians and nurses, and hospitalists.
Significant Achievements
Successfully obtained outpatient formulary approval at PinnacleHealth, Williamsport Hospital, Chambersburg Hospital, and Lancaster Regional Hospital
Central Medical Equipment October 2013 – August 2014
Senior Sales Consultant
Responsible for direct sales of respiratory equipment to pulmonologist, respiratory therapists, hospitalists and primary care physicians within Central Pennsylvania territory. Established and negotiated contracts for buy and bill accounts.
Significant Achievements
Top Sales Consultant for overall sales goal attainment in Q1 and Q2 of 2014
Cadence Pharmaceuticals April 2012 – July 2013
Hospital Sales Specialist
Marketed Ofirmev, an IV acetaminophen for hospital-based surgical pain, to anesthesiologists, surgeons and surgical specialists throughout Central Pennsylvania hospital systems. Promoted Ofirmev through pharmacy and surgical department in-service presentations, appointments, dinner programs, and local/regional specialty displays and conferences.
Significant Achievements
Maintained consistent and substantial sales growth through first 10 months of employment
Secured standard order set addition for Ofirmev at Williamsport Hospital, Holy Spirit Hospital, Lancaster General Hospital, Reading Hospital and Good Samaritan Hospital
Acquired formulary approval within first four quarters at Good Samaritan Hospital, Williamsport Hospital, Mt. Nittany Medical and Lewistown Hospital
Grew territory from bottom 20% to top 20% within first year
First Sales Specialist in the country to reach growth vials Q1 2013
Adolor March 2009 – March 2012
Biotech Account Manager
Executed sales and relationship building activities for Entereg, a hospital-based opioid receptor antagonist, to 17 hospitals throughout Central Pennsylvania territory. Marketed to anesthesiologists and general and colorectal surgeons through direct contact hospital meetings/appointments, lunches, hospital in-services, and speaker dinner programs.
Significant Achievements
Ranked in top 25% of sales every year with company; 100% growth Q1 in the field
Secured 12 formulary wins including Reading Hospital, York/Gettysburg Hospitals, Penn State Hershey Medical Center, Holy Spirit Hospital, Williamsport Hospital and Hazleton Hospital
Sepracor March 2006 – March 2009
Pharmaceutical Sales Specialist
Promoted insomnia and asthma products to pain management specialists, neurologists, PCPs, pulmonologists, hospital-based psychiatrists and internal medicine physicians within Central PA.
Significant Achievements
Chosen to present at National and Regional meetings by senior leadership
EDUCATION
The Pennsylvania State University: University Park, PA 1995
Bachelor of Arts in American Studies
Sales and Marketing Training
Business to Business and Pharmaceutical Sales Training of various models