Live Experience Marketing and Sales Professional

Location:

Sycamore, IL

Posted:

January 04, 2021

Contact this candidate

Resume:

Nick Shane – Resume – Page *

January *, ****

Treasure Island Resort & Casino

**** ******** **** ****

Welch, MN 55089

RE: Marketing Director

Dear Hiring Manger,

In my search for new creative endeavors, I was thrilled to find the Marketing Director position with Treasure Island Resort & Casino. As an ambitious professional, with over 18 years of live event experience, I would make an excellent addition to your team. Over the course of this cover letter, I will detail my career history and why I align as an ideal fit for the Marketing Director position. Throughout my 16-year marketing career with Feld Entertainment as a promoter, I have marketed and settled over 250 engagements. I have settled engagements with venues as large as NRG Stadium and as small as Pikeville, KY. I have had the great opportunity to promote and settle some of the most notable brands in the world including Disney on Ice, Disney Live, Sesame Street Live. Jurassic World Live Tour, Ringling Bros. and Barnum & Bailey Circus, and Marvel Universe LIVE!. I was responsible for comprehending the deal points of each contract, working to resolve disputes, and ensuring that settlement occurred as agreed upon. In addition, I was responsible for maximizing ticket sales revenue via the creation of fully built out marketing plans. Creation of an in-depth marketing plan was vital to an events success. A key part of the marketing plan was creating and negotiating advertising plans. I negotiated Broadcast TV, OTT, cable, radio, outdoor, print, social, and digital paid media. Additional marketing plan responsibilities included market research to understand the target demographic, setting marketing budgets, working with external media agencies, working cross functionally with all pertinent internal departments, overseeing promotional messaging and design of marketing assets, and real time response to ticket sale trends. A balance of analytical data and marketing research guide my marketing decisions.

After my first stint with Feld Entertainment, I had a great opportunity to represent the Dubuque Fighting Saints as their President of Business Operations. I oversaw 10 direct reports while indirectly managing 30 additional staff. I have acquired a number of skills and abilities that suit me well to this position including leading an entire organization, cultivating long term relationships with all internal and external partners, expanding and aligning marketing decisions with brand awareness, day to day management of P & L, as well as strategic planning of goals and objectives. In reviewing the description for this position, I believe that my collective wealth of marketing experience would provide Treasure Island Resort & Casino with a veteran live event leader with extensive live event contract, settlement, and marketing experience. Someone who would represent the organization in a favorable light with all internal and external stakeholders. A leader that would be humble, sincere, and have the highest standard of integrity. Someone who believes in building long term relationships to aid growing revenue stream. For a greater illustration of my background and qualifications, please review my enclosed resume. I am eager to speak with you about this opportunity and greatly appreciate your consideration.

Sincerely,

Nick Shane

Nick Shane – Resume – Page 2

NICK SHANE

*******@*****.*** C: 630-***-**** Sycamore, IL, 60178 Summary

Accomplished, well-rounded business professional who has garnered a multitude of technical proficiencies over the last 18 years. With Feld Entertainment, my primary charge in business is to increase net ticket sales revenue and attendance for live events through a variety of tactics including media planning, grassroots promotions, partnership development, marketing and more. Promoting worldwide brands such as Monster Jam, Ringling Bros., Disney on Ice, Monster Energy Supercross, among many others. Skills

• Marketing strategy

• Media planning

• Traditional Media

• Digital Media

• Market research expertise

• Transferring analytical

data to action.

• Pricing structures knowledge

• Team management

• Promotion planning skills

• Team building

• Sponsorship acquisition

• Relationship development

• Emotional Intelligence

• Supervision

• Customer service

• Creativity

• Strategic plan development

• Client relationship

management

• Account management

• Ticketmaster Live Analytics

• Pricemaster

• Sponsorship implementation

Accomplishments

• Created a new initiative with the Dubuque Fighting Saints, sponsored by John Deere and benefitting United Way of Dubuque, based off NHL’s Hockey for Everyone entitled Hockey for All - a month-long diversity and inclusion program.

• Up 40% to budget for Boston, MA Disney on Ice run in late 2019-2020.

• Promoted engagements in over 40 domestic markets, over 500 performances promoted.

• Promoted to Director of Event Marketing and Sales Feld Entertainment.

• Houston Monster Jam: Ticket sales record 9 straight years. Increased sales of $1.5 million.

• $4.1 million in sponsorship sales for Feld Entertainment domestically.

• Houston Ringling Bros.: Set net ticket sales record. Increased sales over $400k.

• Houston Marvel Universe LIVE! Top 5 in net revenue and ticket sales in show history.

• Feld Entertainment Houston record, 73 performances with over 600,000 fans attending.

• El Paso Monster Jam – over 90,000 fans and over one million dollars in ticket sales. Nick Shane – Resume – Page 3

Experience

Feld Entertainment, Inc. Palmetto, FL

Director Event Marketing & Sales: 10/2008-02/2018 & 08/2019 – 10/2020 Marketing Manager: 10/2006-10/2008

Promotion Manager: 04/2002-10/2006

• Develop comprehensive marketing and media plan strategies, that align with brand guidelines, in both Boston, MA, currently, and previously in Houston, TX, for all Feld Entertainment live events.

• Primary responsibilities include constructing the event marketing plan, budgeting, working with external agencies, generating promotions with media, and building relationships with media members.

• Manage $2.5 million advertising budgets annually and built comprehensive media plans for engagements with Network TV, Cable, OTT, Radio, Print, Outdoor, Digital Display Programmatic Buying, and Paid Social Media Campaigns through cultivation of relationships with all local partners.

• Utilize analytical data, demographic information, market factors and experience in building a comprehensive strategic marketing campaign for each target market.

• Set ticket pricing plan and responsible for the overall success of ticket sales revenue for markets assigned.

• Coordinate with venues regarding front of house operations - fan flow, ingress, and egress plans.

• Collaborate with box offices to build events on for sale, the comp ticket process, potential advance ticketing issues, as well as on-site box office operations for engagement.

• Collect pre-settlements from venue partners and settle show financials.

• Meet with potential sponsors via event mixers, one-on-one meetings, and suite hospitality to cultivate and new relationships with event sponsor prospects.

• Compose and pitch custom sponsorship packages based on client goals to increase event revenue.

• Upon sponsorship confirmation, collaborate with internal departments on implementing all aspects of the partnership which included contract drafts/execution, on-site benefits, internal communication on benefits, integration into media, as well as length and value of partnership.

• Supervise direct reports on comprehensive marketing plans for their engagements. Dubuque Fighting Saints Dubuque, IA

President: 02/2018 - 08/2019

• Supervised a direct report team of 10 employees and indirectly 30 staff members.

• Oversaw all facets of team business including, marketing plans, ticket sales, customer service, sponsorship sales, game day operations, box office operations, game production, finance, human resources, and merchandise.

• Oversaw the brand messaging and season marketing plan.

• Established sponsorships for the team.

• Created and oversaw the P&L for the team. along with all budgets associated with the team.

• On the business operations side, I was the face of the Fighting Saints in the community, focused on building relationships within the city of Dubuque, IA. Education and Training Slippery Rock University of Pennsylvania Slippery Rock, PA Bachelor of Science in Sport Management

Nick Shane – Resume – Page 4

References

Jeff Gaines

NRG Park / ASM Global

Senior Assistant General Manager

One NRG Park

Houston, TX 77054

Phone: 832-***-****

Email: *******@*******.***

Mike Ferrazza

Vice President of Event Marketing & Sales

Feld Entertainment