Social Media Store Manager
Resume:
KARA LUSARDI
CLOTHING DESIGNER/BRAND MANAGER
adi51b@r.postjobfree.com
CONTEMPORARY DESIGN CONSULTANT
Freelance Designer and Brand Consultant
March 2020- to Present - Los Angeles/Nashville/New York
• Consult with top Los Angeles and New York manufactures in a variety of areas such as, design, sales, business planning and production.
• Cater to companies specific needs by offering expertise in all areas of brand management and creation.
• Freelance clothing designer/merchandiser with expertise in knits and garment dye. Fabric, print and graphic sourcing.
• Pattern, fit and production advisement.
• Sales management, strategy and planning. Work with most major retailers, online stores, and boutiques world wide.
• Influencer and PR relations. Cads, illustration and line sheet creation.
• Boutique opening and buying. Pop up and fashion event planning.
• Website photoshoots, look books, ad campaigns, social media and website planning.
• Cads, illustration and line sheet creation.
MICHAEL LAUREN CLOTHING
Head Designer
February 2019- to March 2020- Los Angeles
• Designed and merchandised a monthly women’s contemporary collection, with focus on garment dye and printed knit lounge wear, tees, and dresses.
• Opened up Bloomingdale’s with early collection and maintained monthly Revolve numbers.
• Designed all silhouettes, created line plan and color story. Fabric sourcing, print and tie dye development, lab dips, pattern development, fitting and costing.
• Responsible for completing monthly sample line from concept to completion with sales duplicates. Delegated tasks to sewers, cutters, printers, pattern-makers and graphic artists, while maintaining deadlines. STEVIETEES
Owner and Designer
November 2015- December 2018- Los Angeles
• Created contemporary women’s knit brand “StevieTees”.
• Designer/Merchandiser. Silhouette creation, fabric sourcing, fitting, pattern development.
• Sales manager (7 domestic showrooms). Trade show planning. Public Relations.
• Production planning, fabric booking, quality control, garment dye arrangement.
• Managed shipping, receiving, customer service and accounting.
• Created content, sales tools, line sheets, website photoshoots, look books and ad campaigns. Managed online store and social media.
BOBI
Creator and Design Director
February 2006- October 2015
• Co-created and managed successful contemporary brand “Bobi” clothing.
• Designed five collections a year of garment dye tees, dresses, tunics, and loungewear. Pattern development and approval. Fitting and technical design. Tech pack creation. Product development and costing.
• Managed sample making and communication with China factory. Followed through with sample and production details. Resourced and developed all fabric in China. Ensured quality products were shipped to retailers.
• Sales planning and strategies. Coordinated with 40 worldwide wholesale showrooms and sales manager to increase sales and ensure goals were met. Prepared reports, conducted meetings and presentations. Trade show planning. Traveled regularly to showrooms in USA, Europe, Canada and Asia for meetings, presentations, and trade shows.
• Influencer and PR relations. Fashion show coordination. Charity and all event planning.
• Created all merchandising materials and social media content (photo and cad line sheets, website photoshoots, look books and ad campaigns).
JOOMI JOOLZ
Merchandiser and Designer
July 2005- to June 2006 - Los Angeles
• Designed graphic driven, vintage inspired, garment dye top line.
• Merchandised brand and collaborated with sales team on development.
• Developed novelty washes and treatments. Conceptualized graphics and recruited artists.
• Fabric and trim sourcing. Sample line development. AMEREX GROUP
Outerwear Designer
June 2002- March 2005- New York
• Outerwear designer for infant, toddler and tween girls. Managed large staff of associates and assistants.
• Created four collections simultaneously for Mudd, London Fog, Osh Kosh and Weathertamer, while maintaining different styles and aesthetics of each brand. Fabric Sourcing, trim development, embroidery and print development, fittings, cad and line sheet creation, tech pack creation. Nominated for Ernie award ( London Fog 2003).
• Traveled to all corporate offices where we held licenses, for approval and design meetings. Maintained daily correspondence with corporate.
• Communicated daily with China factory on sample making and production. Regularly visited China factories.
• European retail sample shopping for entire children's department
• Attended all sales meetings, and worked with a variety of customers from Walmart to Saks. Prepared boards and presentations for sales. Product development.
JORDACHE
Denim Designer
May 2001- June 2002- New York
• Denim bottom designer for infant, toddler and tween girls brand “Gasoline Jeans” jeans a division of Jordache.
• Designed three different age group collections per month. Developed all washes, created silhouettes, designed all embroideries and prints, conducted fittings, cad development, tech pack creation.
• Communicate daily with China factory on sample making and production. FANG
Designer
January 2000- February 2001— Los Angeles
• Designer for Junior girls screen printed top collection, sold in most major department stores countrywide. Worked closely with catalog accounts Alloy and Limited Too.
• Sample room coordinator. Maintained deadlines.
• Created bodies, pattern development and fittings. Art and screen placement approval. VIVIENNE TAM
Store Manager
May 1999- October 1999- Los Angeles
• Managed store remodel and retail boutique upon it’s Sunset Plaza, West Hollywood opening.
• Merchandised store windows and store floor. Maintained daily store functions and register.
• Sales manager, trained and managed sales staff and ensured goals were met. Managed stylists and celebrity clientele. NICOLE MILLER
Store Manager
February 1998- January 1999 Los Angeles
• Co-managed Nicole Millers West Hollywood boutique. Ensured weekly sales goals were met. Executed promotional strategies.
• Buying.
• Handled all wedding and celebrity cliental. Worked daily with top stylists and studios.
• Merchandized store windows and store floor. Maintained daily store functions and register. XOXO
Design Associate
September 1997- February 1998- Los Angeles
• Designer Associate for Junior Dress Division of XOXO.
• Involved in all aspects of the monthly sample collection from concept to completion.
• Hand sketched line sheets.
• Supervised all dress fittings. Sample room manger.
• Sourced fabric, trim and accessories. Shopped stores. Trend boards and presentations. RAMPAGE
Design Associate
May 1996- September 1997-Los Angeles
• Designer Associate for Junior Dress Division of Rampage and R Wear.
• Design room coordinator. Ensured all sample lines and product development samples were prepared properly and on time. Researched and ordered fabric, prints and trim. Presentation boards.
• Hand sketched line sheets.
• Costing.
CYNTHIA ROWLEY
Production June 1993- May Assistant 1996—New York
• Responsible for quality control in numerous NYC sewing factories. Ensured top quality was maintained and deadlines were met. Worked closely with production manager, factories, cutting rooms and marking and grading.
• Negotiated cost and deliveries with factories.
• Ordered and received all trims and accessories.
• Reviewed TOP and other samples with designer, pattern-maker and sample sewers. Ensured changes were followed for production.
EDUCATION:
FASHION INSTITUTE OF TECHNOLOGY - NEW YORK, NEW YORK Bachelor of Fine Art– Illustration 1993
Associate of Fine Art– Fashion Illustration 1991
F.I.T. program at Polymoda School of Art- Florence Italy 1993
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