O S OBU A B I ODUN ADEDAPO

*, ******* ******** ******, *** WASH BUS STOP. EGBEDA.LAGOS

PHONE:080********,080********• E-MAIL adi41e@r.postjobfree.com PERSONAL PROFILE

Highly efficient, innovative and methodical Marketing, Social media marketing, Brand, Communication and Business Manager, with extensive experience of supporting as well as leading Business, Marketing, Communication, operations and Sales functions by reviewing, developing, defining their overall strategy. Can relate well with people at all levels and has the flexibility of working well as part of a team or individually. Comfortable working in a fast paced, hands-on, growth orientated work environment and possessing a proven ability to ensure that brand messages, standards and communication are understood and implemented effectively.

SKILLS SUMMARY

Leadership:

Managed up to 12 direct and 100 auxiliary staff across various functions. Successfully recruited, trained and mentored successful teams.

Strategic Planning:

Successful strategic initiatives including the creation of a brand value template that help measure business and brand performance as well as develop model for achieving effective distribution across channel.

Business Development:

Lead in pitch process and selling of Company products to increase revenue and improve the viability of existing accounts and customers On/Off trade, increase brand total value and asset. P&L Management

P&L Reporting, Volume planning, internal cost management, sales forecasting, price management, Commercial reports.

Cross-Cultural and Communication Skills

Worked in a global team with different cultural and language backgrounds and effectively managed team cohesion and proper communication line that ensured effective team building. PERSONAL

DATA

DATE OF BIRTH: 2nd January 1982

SEX: Male

MARITAL STATUS: Married

NATIONALITY: Nigerian

STATE OF ORIGIN Osun State

WORK

EXPERIENCE

Company – DOMINO GROUP(Supermarket/Mall/Cinemas/Stores) Period – March 2017 – to Date

Position –Head of Marketing and Brand

Roles and Function

o Develop sales and marketing plans for all the businesses across the Domino group.

o Coordinate and manage major events and campaigns within the business entities.

o Increase brand awareness for all the businesses through online campaigns, public relations, print media and direct marketing platforms. o Develop operational goals and objectives that tend to growth and prosperity for the cinemas, mall and the stores.

o Source for client for businesses through timely partnerships and branding opportunities.

o Design and implement business plans and strategies to promote the attainment of goals of each of the business unit.

o Organize and coordinate operations in ways that ensure maximum productivity.

o Maintain relationships with partners/vendors/suppliers. o Source for advert placement for onscreen adverts, movie premieres and schedule times.

o Ensure adherence to legal rules and guidelines of the government agencies.

o Research and draw up analytics for business mix at new locations. o Send COT’s and other reports for cinema reconciliation and stores. o Create and implement social media campaigns across all handles with the aim of creating a viable visibility, followership and online engagement Company – FOOT PATH MARKETING SOLUTIONS LIMITED

Period – January 2016 – February 2017

Position –Marketing Consultant Director

Roles and Function

o Marketing and brand management / APM Budget.

o Design and implement business plans and strategies to promote the attainment of goals for various clientele.

o Organize and coordinate major launches and operations in ways that ensure maximum productivity.

o Create and implement marketing plans/ RTM for clientele. o Manage distribution relationship across B2B and B2C o Organize dealer incentive to compensate sales performance o Coordinate each marketing through working with distributors and Sales representatives to develop and implement annual plans o Organizing all BTL execution in all markets.

Projects worked on includes:

o Launched and implemented RTM for the Samsung J1 series phone across Lagos and South West region.

o Airtel NIG: customer’s recognition awards, Launch/Music Invasion

(Campus Storm), Huawei phone/Airtel premier plan sales combo, trade partners, Naira rain, HAC and products step up and launches. o Adonko Bitters trade activation and in bar storm o Mc DOWELLS.No1 whisky Spirit of friendship World cup in bar activation, Mc Dowells Platinum event and Launch

o GNPLC NYSC orientation camp engegement

o GNPLC Orijin Gin Launch and Grassroot activation o KissKids Diaper Modern Trade activation and POSM Production. o FUMMAN. No additive modern trade/neighbourhood market sales. o Skittles candy sales activation.

o Product launch pitch at Transsion group for Tecno Camon phones, Infinix Hot 5 launch and activation.

Company – GDM DIRECT LIMITED(Sales/Marketing/Events) Period – September 2014 – December 2015

Position – Brand and Project Manager

( Samsung, Airtel,Guinness,Nestle,PZ,BATN brands)

Roles and Function

o Develop sales and marketing plan of the new Smirnoff Double Black with Guarana brand.

o Ensured proper distribution of products across key channels

(Mainstream/Jollity bars and key accounts).

o Coordinate and manage major events and campaigns for Diageo brands and other multinationals.

o Manage in store display, rack construction and merchandisers work flow.

o Achieved product through project storm and foot trekker sales driven activation for BATN brands.

o Periodic product monitoring assessment of products. o GUINNESS NIG PLC: Harp reloaded launch for music night, Malta Guinness trade, GNPLc beer carnival,OriJin bar storm,Snapp,Smirnoff Guarana and Ciroc Vodka

o Nestle: Key Accounts sales distribution and D2D activation for Milo, Maggi and Nescafe

Company – FIRST KATALYST MARKETING(Marketing/Events) Period – February 2014 – August 2014

Position – Senior Account Manager (Guinness,Pz and MTN) Roles and Function

o Develop business plans and ideas for brand up growth and marginalization

o Managing the process of developing creative ideas and expressions for the Client.

o Responding to Client’s briefs with well taught-out strategic insights and innovative design concepts for both conventional and non-conventional media

o Liaising between Client and Agency whilst maintaining and managing mutual relationships with both parties.

o PZ Wilmer: Canoe detergent pilot promotion, Olympic milk D2D activation/road show, Olympic milk RTD launch.

Company – CHRIS PARKES MARKETING SOLUTIONS(Marketing/Ops) Period - November 2009 to Jan 2014

Position - Marketing Operations Manager

Roles and Function

o Have responsibility for sales distribution and marketing of Distell brands in Nigerian and Ghana

o Organize and ensure product training for field team, FSM/W, Merchandisers and dealer partners

o General event, sales, promotions and experiential Operations. o Organise and coordinate a proper launch for client to give the brand the desired edge in competition with other brands.

o Consumer integration and productivity.

o Manage client account and delegate business strategies o On trade and off trade activations for consumer recruitment o Key account management, channel development and merchandising o Coordinate Open markets, modern trade and On-trade programs in all major cities in Nigeria, with sales and visibility goals. o Design and execute route-to-market (RtM) and Route-to-Customers

(RtC) strategy

CLIENT PORTFOLIO

o SAMSUNG triangle Ac and UHD curved Televison launch and sales activation. Giga sound Launch,sales and Road show activation o B.A.T.N promotions and Launches of their products like (Rothmans special mild, Pall Mall consumer marketing, B&H/Dunhill Launch. o DISTELL South Africa. Launch sales and promotion of wines and liqueur such as Amarula cream, Savanna cider, Jc Le Roux, Drostdy Hof, Bisquit, Nederburg, Two oceans and knight’s whisky in Nigeria and Ghana. This led to Amarula receiving the IWS best liqueur in 2012 o BRIAN MUNROE. Campari red wine pilot promotion, red passion and calendar launch.

o PROMASIDOR NIG. Cowbell flavoured milk launch, sales and promotions

o ETISALAT NIG. Etisalat Easylife, Easycliq revamp, Easy Blaze 3.75G internet modem launch, sim sales and promotion. (Road shows). o NBL. Star Cool club Hop bar storm and event, Star LBTO pan Nigeria sales promotion and event, Gulder 5 a side football tournament, Amstel Malta reality show/campus storm.

Company- Gold Lakes Nigeria Limited (Logistics)

Period - November 2007 to October 2009

Position- Marketing Manager

o Direct communication to companies for jobs for trucks to convey goods o Major check of parts of the trucks for good accessibility Securing major permits for truck, Route Planning and company records ACADEMIC QUALIFICATIONS.

o Bachelor of Science; Computer Science –Lagos State University PROFESSIONAL COURSES/MEMBERSHIPS

o Psychology of Sales (Shaw Academy UK) Diploma 2016 o Digital/Social Media Marketing Course (Shaw Academy UK) Diploma 2015

o Chartered Institute of Marketing (UK) CAM 2016/18 o Experiential Marketing Association of Nigeria XMAN 2013 Business Mgt/Consumer marketing Workshop 2019

DISTELL brand portfolio training 2017

EXM Experiential Marketing Conference Nigeria 2015 INTERESTS

Travelling, Reading, watching football and researching. REFEREES

Mr Ekpen Osagie Mr Sunny Ukpaka

Head of Marketing and Sales Sales Director

Mantrac Nigeria Limited Distell South Africa

080******** 080********

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