G R E G O R Y L U T C H K O

P A L M S P R I N G S, C A L I F O R N I A

glutchko@gmail.comôLinkedIn ôPortfolio ô 310-***-**** Summary

Creative and strategic marketing communications specialist with a proven track record of developing and implementing solid programs that deliver positive results creating maximum impact

• Experienced in direct to consumer and guest relations

• Strong strategic and budget capabilities

• Versed in a variety of consumer product industries as well as hospitality and non-profit world

• Effectively manage team and interface with outside vendors and agencies

• Maintain right balance of integrity, energy and humor for effective team building and client communication Skills

• Adept writer with a journalist’s state-of -mind and extensive experience writing press releases, media alerts, e-blasts, talking points and more

• Expert story-teller that can create engaging content that attracts attention

• Consensus builder with willingness to share experience and learn from others

• Shrewd negotiator that makes everyone a winner

• Proficient in building grassroots social media campaigns to generate engagement and build following Professional Experience

Orsi Public Relations – Los Angeles

Lead marketing and communications efforts at boutique agency specializing in lifestyle and consumer products Recent Achievements:

Tommy Bahama

• Developed brand activation for Tommy Bahama Airstream Travel Trailer and Touring Coach driving sales at retail restaurant locations and generating positive leads for luxury vehicles

• Launched new Tommy Bahama Marlin Bar concept in Palm Springs resulting in 55 media placements including all local TV network affiliates as well as Palm Springs Life, Desert Sun, Inland Empire, EaterLA and others

• Conceptualized, pitched and booked several seasonal TV media tours to bring the brand to life in full audio visual form mywalit USA

• Created social media influencer campaign including giveaways, contests and Instagram takeovers to build a presence in the states ultimately growing online sales in the US to over $1MM in 2017

• In first year secured print placement in Good Housekeeping, Nylon and USA Today/Gannett newspapers General Achievements:

• Expanded agency client base from fashion/apparel to lifestyle/consumer products and restaurant

• Helped grow accounts to encompass additional divisions and generate additional agency revenue

• Developed company Presidents and CEOs as savvy spokespeople and industry experts Additional Experience

Part-time Faculty - Fashion Institute of Design & Merchandising – Los Angeles - 2005-20013 Instructor in merchandise marketing department teaching various classes including: Marketing Essentials, Promotions in the Merchandising Environment and Marketing Communication Select Achievements:

• Nominated for outstanding faculty member in department 2008,2009, 2010

• Received a 99.8% student approval rating

Part-time Consultant, Tom Julian Group – New York, 2008-2012 Provided input for strategic briefs with actionable opportunities and also conducted market assessments for new product offerings

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Education

Fashion Institute of Technology – New York, NY

• A.S. – Advertising Communication

State University of New York, OCC – Syracuse, NY

• A.A. Humanities

Personal

• Fulfillment Fund Mentor and Tutor – 1997-2000

• Los Angeles Gay & Lesbian Center Outreach Volunteer – 2002-2004

• Fierce foodie who enjoys cooking, baking and exploring food festivals and new cuisines 2 of 2

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