Marketing Relations

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Rick W. Smith Sr., MBA, MA, CFRL

Louisville, KY 40291 678-***-**** adi2wx@r.postjobfree.com linkedin.com/in/rick-smith-sr-mba Chief Executive Officer Profile

Higher Education Nonprofits Healthcare

Experiences

Nonprofit Leadership

Financial Administration

Arts

Higher Education

Strategic Planning

Business Development

Program Development

Department Restructuring

Fundraising

Donor Relations

Branding

Public Relations

Diversity and Inclusion

Entrepreneurial Leadership

Results-focused executive professional with 20+ years of executive leadership experience in higher Education, not-for-profit, and healthcare sectors. Excellent at building strong partnerships with local and regional, community- based organizations, government agencies, educational partners, companies, and other stakeholders.

Successful in financial administration, strategic planning, program management, and planning special events for fundraising efforts. Visionary leader with entrepreneurial foresight and experience. Member of several community boards and professional organizations. Expertise in Government Relations, having served as a registered lobbyist in Healthcare and Higher Education.

Certified D&I professional experienced promoting and maintaining efforts to attract and maintain highly skilled and diverse teams. CAREER ACCOMPLISHMENTS

• Provided executive leadership during the establishment of two colleges

• Secured more than $30 M through effective major gift solicitations at Southern Regional Health System

• Led rebranding efforts for two organizations, including website and digital media overhaul, creation of marketing collateral, and signage, which increased market share growth of 10% and 8%, respectively, in the initial years of launch in the primary service areas.

• Built comprehensive donor partnerships to raise $800K for a breast cancer screening vehicle to provide mobile mammography services and Education to rural residents.

• Recipient of Danville Advocate 2010 "Best Boss" Award for Danville, Kentucky.

• Recipient of 2005 Outstanding Georgia Citizens Award bestowed by Cathy Cox.

• 2009 Fern Creek High School Hall of Fame Inductee

• Raised more than $2 million to fund the establishment of the Kentucky College of Art + Design

• Served as an Adjunct faculty member, successfully launching new course offerings in collaboration with faculty chair, establishing one of the University's first online courses.

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PROFESSIONAL EXPERIENCE

President, CEO 2019-Present

United Way of Ross County, Ohio—Chillicothe, Ohio

Serve as senior executive of Chillicothe, Ohio's largest nonprofit organization, providing grant support to 16 area nonprofits and offering eight unique programs to support the community in the areas of Health, Financial Literacy, and Education. In the first six months, secured more than $800,000 in gifts to support the organization's annual campaign, COVID-19 relief efforts, and collaborated with community partners throughout the county – government, nonprofits, faith groups, schools, and businesses – to create, transform, and to build the community. Established programs to support area nonprofits amid the COVID-19 Crisis and helped lead community relief efforts during the pandemic.

• Led fundraising efforts to exceed the annual campaign goal of $625k for the first time in three years.

• We created COVID-19 Micro-Grants to support area nonprofits supplying grants of $500 and less.

• Secured gift to seed a COVID-19 Response and Recovery Fund to distribute large grants of $15k+ to support community relief efforts.

• Elevated local chapter perception and secured partnerships and collaborations with area government, corporate, and nonprofit entities.

• Held the community's first virtual fundraising telethon and silent auction, featuring local and national entertainers.

Vice President of Marketing & Institutional Advancement – 2019 – Present Northern Pennsylvania Regional College (NPRC), Warren, PA Lead the development, management, and implementation of all NPRC’s fundraising, donor relations, business development, and communication initiatives.

• Serve on President’s Cabinet participating in all aspects of NPRC operations, including Budget Planning, Academic Affairs, Enrollment Management, and Workforce Development

• Created the college’s first Marketing and Public Relations plan

• Created colleges Development Department

• Launched colleges first branding campaign

• Provided crisis communication training to staff, faculty and Board of Trustees

• Created the college’s first Annual Report

Senior Vice President of Institutional Advancement/Chief Development Officer, 2018-2019 Kentucky College of Art & Design (KyCAD), Louisville, KY Led the development, management, and implementation of all KyCAD's fundraising, donor relations, business development, and communication initiatives. Played an instrumental role in institutional decision-making, strategic planning, and budget creation. Managed the staff for the Advancement, Development, Human Resources (HR), Information Technology, and Facilities departments.

• A Key contributor in college, obtaining a license to operate in a record five-month period.

• Led fundraising effort to raise $2M in less than a year.

• Spearheaded development and application of employee onboarding process for Human Resources.

• Directed facilities management during the move from the former host college to a new independent facility. Interim Vice President, Institutional Advancement & Alumni Relations, 2017-2018 Vice President of External Relations & Development, 2016-2017 Kentucky State University, Frankfort, KY

Served in an executive leadership position reporting to the University President. Administered $16M endowment, led funding requests, created follow-up systems, and composed stewardship reports for individual donors, family and corporate foundations, and government agencies. Provided leadership for the offices of Alumni Relations, Athletics, and Community Relations. Represented University in the Chamber of Commerce's fundraising efforts.

• Led University Athletic Department during a leadership transition. Hired four coaches for the D2 program and reorganized office.

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• Managed the Alumni Department during the transition of three University Presidents and revamped the office to maximize productivity.

• Established a new university development program after only six months of employment.

• Overhauled Development, Marketing, and Public Relations department to improve efficiency and drive innovation.

• Created employee giving campaign to support staff during hardships. System Director of Communications, 2013-2016

KentuckyOne Health System, Louisville, KY

Directed internal communication efforts for an organization with 14 hospitals, 200 locations, and 13K employees. Created inclusive content to appeal to a diverse culture of Catholic, Jewish, and varied academic heritage. Supported process improvements utilizing traditional and non-traditional methods of communication. Designed communication network for system employees, non-employed physicians, and clinical staff.

• Directed communication campaign "Becoming KentuckyOne" to support employee recruitment and streamlined internal/external communications flow.

• Established strategic communication initiatives for HR, including merit increases, compensation, integration, and department closures.

System Corporate Director, Marketing & Public Relations, 2012-2013 Phoebe Putney Health System, Albany, GA

Managed PPHS Marketing and Public Relations departments for four hospital healthcare network with 200 family medicine clinics, rehab facilities, and auxiliary facilities, as well as education and medical training facilities in the nine-county region. Planned and directed media efforts during Albany Daughter Healthcare Authority vs. Federal Trade Commission, Supreme Court Case.

Senior Vice President/Chief Marketing Officer, 2009-2011 Ephraim McDowell Health, Danville, KY

Served on the senior leadership team for 100 bed assisted living facility, wellness facility, childcare facility, and durable medical equipment retail store. Directed Marketing, Public Relations, and Government Relations functions. Provided operational oversight for EMH resources, including McDowell Wellness Center, MedSource (DME), A Children's Place, McDowell Place of Danville, EM Medical Center Auxiliary, and EM Ft. Logan Auxiliary.

• Achieved an 8% increase in operating and net income margins in one year at the DME retail store.

• Spearheaded restructure of wellness facilities achieving growth and improving customer satisfaction.

• Voted by a staff of 100 as the Best Boss in Danville with publication in the local newspaper.

• Received peer-voted "Thoroughbred Awards" for Advertising Excellence for two consecutive years in marketing and PR efforts.

ADDITIONAL EXPERIENCE

Vice President of Marketing & Community Relations, 2005-2009 Southeast Alabama Medical Center, Dothan, AL

Served as a member of the Hospital Administrative team, which developed the business plan. Specifically, service line development, physician joint ventures, retail outlets, marketing, public relations, child development center, and safety and security.

• Collaborated with hospital CEO to create SAMC Foundation to support the development and philanthropic needs of the organization.

• Hired retail director and initiated and completed the construction of four retail shops.

• Created and operationalized hospital "Growth-Team" to monitor and forecast market share changes.

• Spearheaded efforts for the hospital to obtain federal funding to launch a rural health screening initiative.

• Planned and organized 50th-anniversary events throughout the year.

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• Installed Thompson-Reuters CRM system to track the profitability of marketing and PR activities. Managing Director, Public Relations/Marketing & Government Relations-1999-2005 Southern Regional Health System, Riverdale, GA

Managed staff of eight public relations, marketing, community relations, government relations, and administrative professionals. Served as a hospital lobbyist during the state's review of tort reform laws. Collaborated with the hospital CEO and VP of Planning to develop a strategic plan for hospital expansion.

• Overhauled the system's Public Relations and Marketing Departments and started the system's first Government Relations Department.

• Formed Cultural Diversity Advisory Community (CDAC) to advise CEO, VP of Human Resources, and Administrative Team on diversity and inclusion issues in the workplace.

• Co-executive sponsor of hospital customer service initiative utilizing Studer Group.

• Strategic growth plans resulted in 5% marketing share growth and CON approval for Acute Rehab Center. Career Notes:

Vice President of Public Relations Aydlotte & Cartwright Inc., Atlanta, GA Director of Public Relations & Marketing The University Hospital Journalist/Anchor WKRC-TV, WHAS-TV, WLWT-TV, WAVE-TV, WFIE-TV OTHER PROFESSIONAL & FACULTY EXPERIENCE

President, CEO 1998 – Present

Smith Consulting Solutions Inc., Louisville, Kentucky Smith Consulting Solutions Inc. specializes in developing internal and external communications and fund development strategies. I personally work with our clients on-site and remotely to develop and implement effective and customized plans. We also offer diversity and inclusion, crisis communication, media relations, and presentation skills training for staff and executive team members. We partner with other industry leaders to provide strategic marketing and creative graphic design services and grant writing, event planning, and back-office HR services. www.smithconsulting.solutions

Faculty, 2019

CASE Summer Institute in Communications and Marketing Boston, MA Teaching faculty for a weeklong program teaching Alumni Relations, Development, Marketing, and Public Relations professionals the latest trends and techniques.

Adjunct Faculty 2012 – 2015

St. Catherine College, Springfield, KY

Department of Marketing

Taught Marketing Basics, a course designed to teach the basics of general marketing and public relations strategies and marketing history in the United States and Healthcare Marketing, a course designed to teach specific marketing strategies to utilize in the healthcare industry. This course was designed to teach marketing basics to clinical students pursuing degrees in nursing, phlebotomy, and radiology. I taught this class in person for two years and online for one.

EDUCATION & CERTIFICATIONS

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Doctoral Candidate (Expected Ed.D. Completion Spring 2022) Bradley University, School of Education and Health Science, Peoria, IL Master of Philanthropic Studies

Indiana/Purdue University, Lilly School of Philanthropy, Indianapolis, IN Master of Business Administration

Kennedy-Western University (Warren National University), Cheyenne, WY Bachelor of Arts in Broadcast Communications

The University of Louisville, Louisville, KY

Diversity and Inclusion Certificate

Cornell ILR School

Certificate in Philanthropic Studies

Indiana/Purdue University, Lilly School of Philanthropy, Indianapolis, IN Raiser's Edge Fundamentals, Blackbaud

PUBLICATIONS

Ch 22. Implications of George Floyd's Murder for K-16 Education-- Higher Education's Looming Collapse: Using new ways of doing business and social justice to avoid bankruptcy (Lanham, MD: Rowman & Littlefield) Winter 2020

"The New Marketing Frontier." Spectrum, Society for Healthcare Strategy & Marketing Development. Jan. 2015. COMMUNITY & PROFESSIONAL AFFILIATIONS

Americans for the Art, 2020-Present

Chillicothe Chamber of Commerce Board of Directors—2020-President

Burton Stevenson Advisory Committee, Chillicothe, Ohio –2020-Present

Council for Advancement and Support of Education (CASE) --2016-Present

Rotary International Member-2000-Present

Kentucky College of Art + Design Board of Directors—2020-Present

Leadership Louisville Finance Committee Member--2014-Present

Leadership Louisville Board of Directors--2017-Present

Kentucky Derby Festival Board of Directors--2017-Present

Louisville, KY NAACP, Board of Directors--2019-2020

Chillicothe, OH NAACP-2020-Present

Kappa Alpha Psi, Incorporated, Member

Kappa Alpha Psi, Louisville Alumni Chapter, Board of Directors--2017-2020

Louisville Urban League ULAS Class--2015

Leadership Louisville--2014

Fern Creek High School Alumni Board of Directors--2011-2019

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