Digital Marketing Social Media

GRISHMA TRIVEDI

Digital Marketing Specialist

+1-832-***-****

P R O F I L E

adi232@r.postjobfree.com

Ann Arbor, Michigan

Experienced Digital

Marketing Specialist with

over 12 years of experience in

Software Products and

Services Marketing

Expert in utilizing Digital Marketing

Tools for improved Web Presence,

Inbound Lead Generation, Social Media

Strategy across Channels to support

Corporate Brand Management, Product

Launches, and ongoing Business

Development Campaigns

http://www.linkedin.com/in/grishma233

Skype: grishma_trivedi

S K I L L S

• Integrated Digital Marketing

• Market Research and Analysis

• Industry Trends and Forecasting

• Content Creation & Management

• Analyst and Public Relations

• Corporate Communications

• Business Development

• Mktg. Budget and ROI Management

• 360 Marketing Campaign Mgmt.

E D U C A T I O N

Digital Marketing Analytics

MIT Sloan School of Management

2020

Master's in Business Administration

Gujarat University

2003-2005

Bachelor of Engineering, I.T.

DDIT

1999-2003

E X P E R I E N C E

Lead Digital Marketing Strategist

SKBM Inc. (Current)

Lead Digital Marketing Strategy Creation, Campaign Implementation and Management

• Market and Industry Research, Competitor Research

• Marketing Agency Management, Marketing Budget and ROI Management

• Organic and Paid SEO and Digital Marketing Campaigns Marketing Specialist

Silicus Technologies Houston 2014-2017

Led Campaign Creation and Management for Industry-focused SaaS Marketing

• Corporate Website Redesigning and Content Strategy and Optimization

• Organic SEO and SEM for higher site DA and inbound Lead Generation

• Content Creation and Management: eBooks, Targeted Emails, Webinars

• Google Analytics, Google Ads Management, A/B Landing Page Testing

• Sales Support: Custom Client Presentations, Lead Nurturing (Salesforce) Marketing Manager

Cybage Software Pune India 2008-2014

Led Business Development team for vertical-focused marketing for Travel and Hospitality, Retail, Healthcare and Lifesciences, Enterprise Mobility and Security

• Team Mentoring, Lead Generation KPI Conceptualization and Tracking

• Event Management, Quarterly Marketing Plans, Performance Reports

• Content Management: Website content, RFP Responses, Collaterals T O O L S &

P L A T O R M S

• R Analytics

• CRM: Salesforce, Pardot,

Microsoft Dynamics, ACT

• MS Office

• Google Analytics, Google Ads

C E R T I F I C A T I O N S

• Digital Marketing Analytics (MIT Sloan School

of Management)

• Salesforce Administrator (Credential ID:

19297631)

• Digital Marketing (Coursera)

• Operations Management (Coursera)

• Advanced Google Analytics Certified

• Google Ads Certified

• Twitter Certification (Udemy)

Senior Marketing Executive

Elitecore Technologies Ltd. Ahmedabad 2006-2008

Product Marketing Lead for Cyberoam Unified Threat Management (Internet Security) product range:

• Marketing/PR Campaigns, Analyst Relations, Event Participation/Management, Channel and Partner Program Management

• New Product and Version Release Management

• Internal communication of new product features/benefits and sales training to ensure consistent message across world-wide sales teams

• Directed design of flyers, direct mail pieces and other marketing collaterals

Business Development Executive

C-Sam Solutions Pvt. Ltd. Baroda 2005-2006

Business Analysis and Marketing for mobile wallet (payment solutions)

• Authored product requirement documents and functional specifications, Use cases, UAT, Sequence/UI diagrams

• Marketing Content Management and Sales Support

References on Request Open for Relocation

Contact this candidate