Digital Marketing Consultant

WENDY ANDERSON

W A S H I N G T O N, D C * * * - * 4 2 - 9 4 9 5 W E N D Y N A N D E R S O N @ G M A I L . C O M PROFILE

Innovative and results-driven professional

with extensive experience developing,

executing and analyzing marketing and

communication plans. Skilled in strategic

leadership, training, project management and

contract negotiation. Unique ability to

manage events from conception to delivery

while leading multiple projects at a time,

under budget and within the allocated time

required. Demonstrated success in driving

process improvements that increase social

media engagement and profitability to the

bottom line of an organization.

CLIENTS/PROJECTS

National Association of Area Agencies on

Aging

Council for Affordable Quality Healthcare, Inc.

Society for Human Resource Management

DDC Public Affairs

Personalized Medicine Coalition

LMO Advertising

International Association of Chief of Police

WETA TV Network

The Executive Leadership Council

The Society of Cardiovascular & Angiography

Interventions

SKILLS

WORK EXPERIENCE

W. ANDERSON CONSULTING

JANUARY 2012-PRESENT

Project manage the full cycle of marketing projects by developing scope, assessing risks, delegating assignments across varying teams to execute deliverables, and leading meetings with managers and c-suite executives to evaluate progress, performance, and impact.

Fiscally responsible for budgets ranging $5,000-$20,000 utilized for digital marketing campaigns.

Accelerate engagement on social media platforms 15%+ within the first 30 days by conducting market research, understanding the interests of followers, and creating content that is on- message, accurate, timely, and speaks in the brand voice of the organization.

Planned, organized and facilitated 50+ events with 25-500 attendees and budgets from $50,000-$450,000 that included vendor selection, contract negotiation, flight and hotel accommodations and day-of coordination and support. Implement contract negotiation strategies during event planning processes which achieves an average of $10,000 in cost savings.

Develop and facilitate trainings to organizations on how to identify their Key Performance Indicators, (KPI), Search Engine Optimization (SEO), and pulling, analyzing and utilizing data from Google Analytics.

Improve website traffic in less than 90 days by completing industry analyzes and building effective marketing strategies while guaranteeing brand aesthetics are maintained by verifying color, font, and personality accuracy.

EDUCATION

University of Maryland Adelphi, MD

Bachelor of Science in Marketing

Minor: Digital Media & Web Technology

Google Analytics

Google AdWords

Hubspot Inbound Marketing

Hubspot Email Marketing

Sprinklr

G-Suite

Zoom

Salesforce

MailChimp

SproutSocial

Hootsuite

Drupal

Dreamweaver

Adobe Suite

Marketo

Microsoft Office Suite

WordPress

Asana

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