Copywriter, Brand Strategy, Customer Experience

Matt Barnett

Creating unique and memorable data-driven customer experiences

for brands who want to matter to their audiences.

**** ******** *** * **

Indianapolis, IN 46220

317-***-****

adi11t@r.postjobfree.com

EXPERIENCE

MKR, Indianapolis — Vice President, Creative Director JUL 2016 - DEC 2020

Client highlights include ‘This is May’ for the Indianapolis Motor Speedway, Roche Diabetes Care and Community Health Network. Led a team of designers, writers and video editors to deliver exceptional, data-driven customer experiences.

Borshoff, Indianapolis — Associate Creative Director OCT 2012 - JUL 2016

Client highlights include Kiwanis International global campaign, Indy Eleven, the Indianapolis Indians and Lilly. Served as the concept lead, copywriter and day-to-day creative touchpoint on various clients and projects. CVR, Indianapolis — Creative

JAN 2012 - SEP 2012

Client highlights include Indy Parks, Zimmer and Ventana. Served as concept lead and copywriter for a team serving a variety of clients. Hendrix Rader Wise, Indianapolis — Creative

MAR 2006 - JAN 2012

Client highlights include Carrier Corporation, Riley Hospital for Children and VMS Biomarketing. Concept lead and copywriter at a creative haven whose charge was to develop and execute great ideas night and day. My roles often included brand strategist, interactive director and broadcast producer. Mediasauce, Carmel — Digital Creative Director

DEC 2005 - MAR 2006

Client highlights include US Track and Field, McKenzie Homes and Roche. Directed interactive projects, including microsite experiences, social videos and email campaigns.

Hickman + Associates, Carmel — Creative Director

MAR 2005 - DEC 2005

Client highlights include FHLBI, City of Noblesville and Unity Seeds. Led branding and creative efforts, pitches, presentations and daily executions. PORTFOLIO

behance.net/copy_cat

INDUSTRIES

B2B

Employee Comm

Finance

Government

Healthcare

Medical Device

Nonprofit

Retail

Sports Marketing

Ticketed Entertainment

AWARDS

Local:

ADDYs Best of Show

Gold ADDYs

Silver ADDYs

Pinnacle Awards

Regional:

Silver District ADDYs

National:

Print Magazine

CVR, Indianapolis — Senior Copywriter

MAR 1999 - MAR 2005

Client highlights include the Indiana Pacers, Indiana Firebirds, Jenn-Air, Knauf Insulation and BioCrossroads.

MZD, Indianapolis — Copywriter

JUN 1998 - MAR 1999

Client highlights include the Indiana State Fair and the Hoosier Lottery. EDUCATION

DePauw University, Greencastle, IN — B.A., Creative Writing MAY, 1998

SOME BRANDS I’VE SERVED

Arby’s

BioCrossroads Life Sciences

Bryant Heating and Cooling

Carrier Corporation

Community Health Network

Delta Faucet

Firestone Building Products

Forum Credit Union

Governor’s Council for People with Disabilities

Hoosier Lottery

Indiana Firebirds

Indiana Pacers

Indianapolis Indians

Indianapolis Motor Speedway

Indianapolis Prize

Indy Tire & Auto Service

Jenn-Air

Kiwanis International

Knauf Insulation

Lilly

NIPSCO

OmniSource Recycling

Purdue University

Riley Hospital for Children

St. Francis Hospitals

Roche Diabetes

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